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smartinsure.co.nz screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

smartinsure.co.nz

Life Insurance & Income Protection | Smart Insure

Page Load Speed

3.9 sec in total

First Response

373 ms

Resources Loaded

3.1 sec

Page Rendered

412 ms

smartinsure.co.nz screenshot

About Website

Click here to check amazing Smart Insure content. Otherwise, check out these important facts you probably never knew about smartinsure.co.nz

Life Insurance and Income Protection from ALL Of NZ's Leading Insurers. 30% Off First Year Premiums, Quote & Apply Now.

Visit smartinsure.co.nz

Key Findings

We analyzed Smartinsure.co.nz page load time and found that the first response time was 373 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

smartinsure.co.nz performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

13/100

10%

LCP (Largest Contentful Paint)

Value13.0 s

0/100

25%

SI (Speed Index)

Value13.2 s

2/100

10%

TBT (Total Blocking Time)

Value270 ms

82/100

30%

CLS (Cumulative Layout Shift)

Value0.071

96/100

15%

TTI (Time to Interactive)

Value10.0 s

27/100

10%

Network Requests Diagram

smartinsure.co.nz

373 ms

jquery.bxslider.css

27 ms

testimonials-widget.css

26 ms

testimonials-widget-premium.css

28 ms

style.css

36 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 54% of them (49 requests) were addressed to the original Smartinsure.co.nz, 21% (19 requests) were made to Fonts.gstatic.com and 7% (6 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Smartinsure.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 206.1 kB (14%)

Content Size

1.4 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartinsure.co.nz main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 981.2 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 150.3 kB

  • Original 182.0 kB
  • After minification 178.4 kB
  • After compression 31.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 150.3 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 4.1 kB

  • Original 981.2 kB
  • After minification 977.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smart Insure images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 33.9 kB

  • Original 222.4 kB
  • After minification 222.4 kB
  • After compression 188.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 33.9 kB or 15% of the original size.

CSS Optimization

-31%

Potential reduce by 17.7 kB

  • Original 58.1 kB
  • After minification 43.5 kB
  • After compression 40.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartinsure.co.nz needs all CSS files to be minified and compressed as it can save up to 17.7 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (69%)

Requests Now

61

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smart Insure. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smartinsure.co.nz

smartinsure.co.nz

373 ms

jquery.bxslider.css

jquery.bxslider.css

27 ms

testimonials-widget.css

testimonials-widget.css

26 ms

testimonials-widget-premium.css

testimonials-widget-premium.css

28 ms

style.css

style.css

36 ms

rtl.css

rtl.css

30 ms

core_style.css

core_style.css

34 ms

light_style.css

light_style.css

44 ms

frontend.min.css

frontend.min.css

45 ms

flatpickr.min.css

flatpickr.min.css

48 ms

select2.min.css

select2.min.css

66 ms

style.css

style.css

61 ms

css

css

31 ms

style.css

style.css

40 ms

jquery.min.js

jquery.min.js

28 ms

jquery-migrate.min.js

jquery-migrate.min.js

21 ms

flatpickr.min.js

flatpickr.min.js

32 ms

select2.min.js

select2.min.js

35 ms

css

css

25 ms

css

css

28 ms

css

css

36 ms

css

css

36 ms

css

css

37 ms

ozu4uus.css

ozu4uus.css

91 ms

email-decode.min.js

email-decode.min.js

26 ms

conversion.js

conversion.js

52 ms

collapse.js

collapse.js

30 ms

frontend.min.js

frontend.min.js

33 ms

idle-timer.min.js

idle-timer.min.js

36 ms

custom.js

custom.js

43 ms

scripts.min.js

scripts.min.js

43 ms

jquery.fitvids.js

jquery.fitvids.js

42 ms

jquery.mobile.js

jquery.mobile.js

45 ms

common.js

common.js

51 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

50 ms

jquery.cookie.min.js

jquery.cookie.min.js

52 ms

jquery.raty.min.js

jquery.raty.min.js

82 ms

style.css

style.css

20 ms

analytics.js

analytics.js

22 ms

191578838

191578838

326 ms

smart-insure-covid-logo.png

smart-insure-covid-logo.png

132 ms

insurer-logo-aia.jpg

insurer-logo-aia.jpg

17 ms

insurer-logo-accuro.jpg

insurer-logo-accuro.jpg

17 ms

insurer-logo-amp.jpg

insurer-logo-amp.jpg

130 ms

insurer-logo-asteron-life.jpg

insurer-logo-asteron-life.jpg

132 ms

LN-PO-BW.png

LN-PO-BW.png

12 ms

insurer-logo-nib.jpg

insurer-logo-nib.jpg

132 ms

insurer-logo-onepath.jpg

insurer-logo-onepath.jpg

139 ms

insurer-logo-partners-life.jpg

insurer-logo-partners-life.jpg

132 ms

insurer-logo-southern-cross.jpg

insurer-logo-southern-cross.jpg

138 ms

p.css

p.css

132 ms

collect

collect

68 ms

covid-19-nz-life-insurance-banner.jpg

covid-19-nz-life-insurance-banner.jpg

83 ms

badge1.png

badge1.png

67 ms

badge2.png

badge2.png

66 ms

badge3.png

badge3.png

64 ms

footer-bg.png

footer-bg.png

1308 ms

monarch.ttf

monarch.ttf

300 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

65 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

72 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

148 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

149 ms

et-divi-dynamic-20-late.css

et-divi-dynamic-20-late.css

20 ms

js

js

113 ms

d

d

12 ms

d

d

9 ms

d

d

88 ms

d

d

24 ms

d

d

88 ms

52 ms

KFOmCnqEu92Fr1Mu7GxM.woff

KFOmCnqEu92Fr1Mu7GxM.woff

60 ms

KFOmCnqEu92Fr1Mu7GxP.ttf

KFOmCnqEu92Fr1Mu7GxP.ttf

60 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

60 ms

KFOlCnqEu92Fr1MmEU9fChc-.woff

KFOlCnqEu92Fr1MmEU9fChc-.woff

63 ms

KFOlCnqEu92Fr1MmEU9fChc9.ttf

KFOlCnqEu92Fr1MmEU9fChc9.ttf

87 ms

KFOlCnqEu92Fr1MmSU5fChc-.woff

KFOlCnqEu92Fr1MmSU5fChc-.woff

87 ms

KFOlCnqEu92Fr1MmSU5fChc9.ttf

KFOlCnqEu92Fr1MmSU5fChc9.ttf

87 ms

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

86 ms

KFOkCnqEu92Fr1MmgVxGIzQ.woff

KFOkCnqEu92Fr1MmgVxGIzQ.woff

86 ms

KFOkCnqEu92Fr1MmgVxGIzc.ttf

KFOkCnqEu92Fr1MmgVxGIzc.ttf

86 ms

KFOlCnqEu92Fr1MmWUlfChc-.woff

KFOlCnqEu92Fr1MmWUlfChc-.woff

108 ms

KFOlCnqEu92Fr1MmWUlfChc9.ttf

KFOlCnqEu92Fr1MmWUlfChc9.ttf

108 ms

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KFOlCnqEu92Fr1MmWUlfBBc9.ttf

108 ms

KFOlCnqEu92Fr1MmYUtfChc-.woff

KFOlCnqEu92Fr1MmYUtfChc-.woff

108 ms

KFOlCnqEu92Fr1MmYUtfChc9.ttf

KFOlCnqEu92Fr1MmYUtfChc9.ttf

108 ms

191578838

191578838

333 ms

75 ms

star-on.png

star-on.png

34 ms

api.js

api.js

10 ms

style.min.css

style.min.css

47 ms

Accessibility Review

smartinsure.co.nz accessibility score

73

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

smartinsure.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

smartinsure.co.nz SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartinsure.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartinsure.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartinsure.co.nz

Open Graph data is detected on the main page of Smart Insure. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: