Tools & Wizards About Us
smartmerino.co.nz screenshot

Report Summary

  • 64

    Performance

    Renders faster than
    77% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

smartmerino.co.nz

Quality Merino Wool Thermal Clothing Ethically Made in New Zealand – Smart Merino New Zealand

Page Load Speed

3 sec in total

First Response

513 ms

Resources Loaded

1.9 sec

Page Rendered

536 ms

smartmerino.co.nz screenshot

About Website

Click here to check amazing Smart Merino content. Otherwise, check out these important facts you probably never knew about smartmerino.co.nz

Merino wool clothing from New Zealand: experience the lasting quality of ethical merino wool base layers, thermals, underwear and more for men and women. Shop now and get free shipping! Enjoy the soft...

Visit smartmerino.co.nz

Key Findings

We analyzed Smartmerino.co.nz page load time and found that the first response time was 513 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

smartmerino.co.nz performance score

64

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

70/100

10%

LCP (Largest Contentful Paint)

Value10.7 s

0/100

25%

SI (Speed Index)

Value4.0 s

81/100

10%

TBT (Total Blocking Time)

Value100 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0.024

100/100

15%

TTI (Time to Interactive)

Value7.6 s

46/100

10%

Network Requests Diagram

smartmerino.co.nz

513 ms

global.min.js

16 ms

alpha-1.0.49.js

72 ms

preloads.js

158 ms

storefront-banner.js

57 ms

Our browser made a total of 148 requests to load all elements on the main page. We found that 84% of them (124 requests) were addressed to the original Smartmerino.co.nz, 5% (8 requests) were made to Cdn.shopify.com and 3% (4 requests) were made to Cdn.ecomposer.app. The less responsive or slowest element that took the longest time to load (513 ms) belongs to the original domain Smartmerino.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 293.1 kB (19%)

Content Size

1.5 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartmerino.co.nz main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 699.7 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 269.0 kB

  • Original 330.3 kB
  • After minification 317.4 kB
  • After compression 61.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 269.0 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 6.8 kB

  • Original 699.7 kB
  • After minification 692.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smart Merino images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 13.1 kB

  • Original 388.6 kB
  • After minification 388.6 kB
  • After compression 375.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 4.2 kB

  • Original 102.7 kB
  • After minification 102.7 kB
  • After compression 98.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartmerino.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 85 (92%)

Requests Now

92

After Optimization

7

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smart Merino. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 42 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smartmerino.co.nz

smartmerino.co.nz

513 ms

global.min.js

global.min.js

16 ms

alpha-1.0.49.js

alpha-1.0.49.js

72 ms

preloads.js

preloads.js

158 ms

storefront-banner.js

storefront-banner.js

57 ms

scripts.js

scripts.js

29 ms

style.css

style.css

61 ms

ecom.js

ecom.js

65 ms

shopify-perf-kit-1.0.0.min.js

shopify-perf-kit-1.0.0.min.js

64 ms

section.css

section.css

42 ms

slider-settings.css

slider-settings.css

45 ms

general-block.css

general-block.css

48 ms

button-style.css

button-style.css

49 ms

promo-text.css

promo-text.css

47 ms

icon-box.css

icon-box.css

51 ms

testimonials.css

testimonials.css

51 ms

top-head.css

top-head.css

51 ms

tabs.css

tabs.css

53 ms

collection-products.css

collection-products.css

54 ms

topheading-section.css

topheading-section.css

58 ms

image-text.css

image-text.css

56 ms

feature-columns.css

feature-columns.css

60 ms

blog.css

blog.css

58 ms

shipping.css

shipping.css

61 ms

newsletter.css

newsletter.css

68 ms

icon-social.css

icon-social.css

66 ms

footer.css

footer.css

67 ms

main-product.css

main-product.css

67 ms

qv-product.css

qv-product.css

69 ms

react_react-dom.min.js

react_react-dom.min.js

61 ms

mobx_react-custom-roulette.min.js

mobx_react-custom-roulette.min.js

69 ms

drawer.min.css

drawer.min.css

70 ms

global.min.js

global.min.js

67 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

52 ms

lazysizes.min.js

lazysizes.min.js

52 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

54 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

51 ms

pre_flickityt4s.min.css

pre_flickityt4s.min.css

53 ms

base.css

base.css

50 ms

splide.min.js

splide.min.js

38 ms

t4s-submenu.css

t4s-submenu.css

82 ms

slideshow.css

slideshow.css

82 ms

section.css

section.css

81 ms

content-position.css

content-position.css

79 ms

slider-settings.css

slider-settings.css

83 ms

promo-text.css

promo-text.css

76 ms

general-block.css

general-block.css

86 ms

button-style.css

button-style.css

81 ms

icon-box.css

icon-box.css

81 ms

testimonials.css

testimonials.css

96 ms

top-head.css

top-head.css

82 ms

tabs.css

tabs.css

95 ms

collection-products.css

collection-products.css

94 ms

image-text.css

image-text.css

90 ms

banner.css

banner.css

99 ms

topheading-section.css

topheading-section.css

87 ms

blog.css

blog.css

117 ms

custom.css

custom.css

15 ms

feature-columns.css

feature-columns.css

103 ms

shipping.css

shipping.css

107 ms

icon-social.css

icon-social.css

100 ms

footer.css

footer.css

97 ms

newsletter.css

newsletter.css

192 ms

main-product.css

main-product.css

273 ms

qv-product.css

qv-product.css

272 ms

qs-product.css

qs-product.css

269 ms

drawer.min.css

drawer.min.css

272 ms

custom.css

custom.css

271 ms

bat.js

bat.js

36 ms

m5te3zts8g

m5te3zts8g

69 ms

trekkie.storefront.191ee957437379e11b4b5a983ae36024546a469d.min.js

trekkie.storefront.191ee957437379e11b4b5a983ae36024546a469d.min.js

29 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

28 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

251 ms

generic-dfdcaf09b6731ca14dd7441354c0ad8bc934184eb15ae1fda6a6b9e307675485.svg

generic-dfdcaf09b6731ca14dd7441354c0ad8bc934184eb15ae1fda6a6b9e307675485.svg

38 ms

ecom-base.css

ecom-base.css

58 ms

New_Zealand_Made_Merino_-_Homepage_image_2_-_Mobile.jpg

New_Zealand_Made_Merino_-_Homepage_image_2_-_Mobile.jpg

31 ms

New_Zealand_Made_Merino_-_Homepage_image_2.jpg

New_Zealand_Made_Merino_-_Homepage_image_2.jpg

30 ms

trekkie.storefront.191ee957437379e11b4b5a983ae36024546a469d.min.js

trekkie.storefront.191ee957437379e11b4b5a983ae36024546a469d.min.js

226 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

226 ms

97116991.js

97116991.js

29 ms

Smart_Merino_Header_Logo_September_2023_-_light.png

Smart_Merino_Header_Logo_September_2023_-_light.png

211 ms

New_Zealand_Made_Merino_-_Homepage_image_2.jpg

New_Zealand_Made_Merino_-_Homepage_image_2.jpg

208 ms

New_Zealand_Made_Merino_-_Homepage_image_2_-_Mobile.jpg

New_Zealand_Made_Merino_-_Homepage_image_2_-_Mobile.jpg

213 ms

clarity.js

clarity.js

184 ms

97116991

97116991

178 ms

ecom-swiper@11.css

ecom-swiper@11.css

172 ms

soft-white.png

soft-white.png

92 ms

temperature-regulating-warm-white.png

temperature-regulating-warm-white.png

94 ms

no-smell-white.png

no-smell-white.png

93 ms

lightweight-white.png

lightweight-white.png

96 ms

test.png

test.png

92 ms

sustainable-white.png

sustainable-white.png

91 ms

Brass_Monkeys_Strong_Wool_Comfort_Jacket_-_Storm_Grey_1_-_Copy_-_Copy.jpg

Brass_Monkeys_Strong_Wool_Comfort_Jacket_-_Storm_Grey_1_-_Copy_-_Copy.jpg

94 ms

Lifestyle_-_Brass_Monkeys_-_3.png

Lifestyle_-_Brass_Monkeys_-_3.png

96 ms

Designer_6.png

Designer_6.png

97 ms

Smart_Merino_-_Manufacturing_process_12_3b0b42f8-05b0-4aac-b978-65ca8a1e82ab.jpg

Smart_Merino_-_Manufacturing_process_12_3b0b42f8-05b0-4aac-b978-65ca8a1e82ab.jpg

100 ms

Brass_Monkeys_Merino_68dee7a4-9064-4701-bb0a-e91cf0800b0f.png

Brass_Monkeys_Merino_68dee7a4-9064-4701-bb0a-e91cf0800b0f.png

99 ms

From_Merino_With_Love.png

From_Merino_With_Love.png

97 ms

Nature_s_Secret_Merino.png

Nature_s_Secret_Merino.png

101 ms

Pure_Merino_Wool_-_Man_Looking_at_Merino_While_Wearing_Merino_Long_Sleeve_Base_Layer.jpg

Pure_Merino_Wool_-_Man_Looking_at_Merino_While_Wearing_Merino_Long_Sleeve_Base_Layer.jpg

102 ms

Brass_Monkeys_FR_merino_range_collection_image_-_Copy.png

Brass_Monkeys_FR_merino_range_collection_image_-_Copy.png

100 ms

Lifestyle_11_-_Copy.png

Lifestyle_11_-_Copy.png

103 ms

ecom-swiper@11.0.5.js

ecom-swiper@11.0.5.js

27 ms

sustainable-white.png

sustainable-white.png

103 ms

soft-white.png

soft-white.png

21 ms

test.png

test.png

102 ms

no-smell-white.png

no-smell-white.png

103 ms

temperature-regulating-warm-white.png

temperature-regulating-warm-white.png

100 ms

Brass_Monkeys_Strong_Wool_Comfort_Jacket_-_Storm_Grey_1_-_Copy_-_Copy.jpg

Brass_Monkeys_Strong_Wool_Comfort_Jacket_-_Storm_Grey_1_-_Copy_-_Copy.jpg

19 ms

lightweight-white.png

lightweight-white.png

102 ms

Lifestyle_-_Brass_Monkeys_-_3.png

Lifestyle_-_Brass_Monkeys_-_3.png

99 ms

Designer_6.png

Designer_6.png

101 ms

From_Merino_With_Love.png

From_Merino_With_Love.png

99 ms

Brass_Monkeys_Merino_68dee7a4-9064-4701-bb0a-e91cf0800b0f.png

Brass_Monkeys_Merino_68dee7a4-9064-4701-bb0a-e91cf0800b0f.png

99 ms

Smart_Merino_-_Manufacturing_process_12_3b0b42f8-05b0-4aac-b978-65ca8a1e82ab.jpg

Smart_Merino_-_Manufacturing_process_12_3b0b42f8-05b0-4aac-b978-65ca8a1e82ab.jpg

99 ms

Brass_Monkeys_FR_merino_range_collection_image_-_Copy.png

Brass_Monkeys_FR_merino_range_collection_image_-_Copy.png

99 ms

Nature_s_Secret_Merino.png

Nature_s_Secret_Merino.png

98 ms

Pure_Merino_Wool_-_Man_Looking_at_Merino_While_Wearing_Merino_Long_Sleeve_Base_Layer.jpg

Pure_Merino_Wool_-_Man_Looking_at_Merino_While_Wearing_Merino_Long_Sleeve_Base_Layer.jpg

96 ms

Lifestyle_11_-_Copy.png

Lifestyle_11_-_Copy.png

98 ms

ecom_modal.js

ecom_modal.js

83 ms

custom-effect.css

custom-effect.css

16 ms

custom-effect.css

custom-effect.css

50 ms

loading.css

loading.css

16 ms

loading.css

loading.css

21 ms

t4s-animation.css

t4s-animation.css

13 ms

t4s-animation.css

t4s-animation.css

26 ms

mobile_nav.css

mobile_nav.css

13 ms

mobile_nav.css

mobile_nav.css

24 ms

mini-cart.css

mini-cart.css

12 ms

mini-cart.css

mini-cart.css

30 ms

back-to-top.css

back-to-top.css

22 ms

back-to-top.css

back-to-top.css

20 ms

search-hidden.css

search-hidden.css

14 ms

search-hidden.css

search-hidden.css

37 ms

theme.css

theme.css

12 ms

theme.css

theme.css

24 ms

line-awesome.min.css

line-awesome.min.css

13 ms

line-awesome.min.css

line-awesome.min.css

31 ms

colors.css

colors.css

13 ms

colors.css

colors.css

23 ms

uppromote.js

uppromote.js

31 ms

afterpay-attract-widget.js

afterpay-attract-widget.js

33 ms

loox.1707861604959.js

loox.1707861604959.js

48 ms

instafeed-bfbf156b424e757d52b38e03e230affb.js

instafeed-bfbf156b424e757d52b38e03e230affb.js

15 ms

SizingPlugin.prod.js

SizingPlugin.prod.js

47 ms

instafeed-bfbf156b424e757d52b38e03e230affb.js

instafeed-bfbf156b424e757d52b38e03e230affb.js

59 ms

scriptVersion.json

scriptVersion.json

26 ms

c.gif

c.gif

8 ms

Accessibility Review

smartmerino.co.nz accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

smartmerino.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

smartmerino.co.nz SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartmerino.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartmerino.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartmerino.co.nz

Open Graph data is detected on the main page of Smart Merino. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: