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smartoutdoor.co.uk screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

smartoutdoor.co.uk

Intelligent Digital Outdoor Advertising - Smart Outdoor

Page Load Speed

7.4 sec in total

First Response

1.6 sec

Resources Loaded

4.9 sec

Page Rendered

875 ms

smartoutdoor.co.uk screenshot

About Website

Welcome to smartoutdoor.co.uk homepage info - get ready to check Smart Outdoor best content right away, or after learning these important things about smartoutdoor.co.uk

Smart Outdoor are the UK’s innovative specialists in digital out of home (DOOH) advertising with over 300 screens across the UK. Based near Newcastle, we can bring your business to the forefront of yo...

Visit smartoutdoor.co.uk

Key Findings

We analyzed Smartoutdoor.co.uk page load time and found that the first response time was 1.6 sec and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

smartoutdoor.co.uk performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

6/100

10%

LCP (Largest Contentful Paint)

Value13.4 s

0/100

25%

SI (Speed Index)

Value14.3 s

1/100

10%

TBT (Total Blocking Time)

Value1,530 ms

13/100

30%

CLS (Cumulative Layout Shift)

Value0.31

38/100

15%

TTI (Time to Interactive)

Value17.8 s

4/100

10%

Network Requests Diagram

www.smartoutdoor.co.uk

1622 ms

autoptimize_976799dc038261535593106d3576fccf.css

197 ms

custom-frontend-legacy.min.css

291 ms

custom-frontend.min.css

295 ms

custom-pro-frontend.min.css

321 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 57% of them (51 requests) were addressed to the original Smartoutdoor.co.uk, 30% (27 requests) were made to Fonts.gstatic.com and 4% (4 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Smartoutdoor.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 187.7 kB (13%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartoutdoor.co.uk main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 622.8 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 186.9 kB

  • Original 226.7 kB
  • After minification 226.7 kB
  • After compression 39.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 186.9 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 622.8 kB
  • After minification 622.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smart Outdoor images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 428 B

  • Original 461.3 kB
  • After minification 461.2 kB
  • After compression 460.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 298 B

  • Original 171.3 kB
  • After minification 171.3 kB
  • After compression 171.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartoutdoor.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 47 (78%)

Requests Now

60

After Optimization

13

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smart Outdoor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.smartoutdoor.co.uk

www.smartoutdoor.co.uk

1622 ms

autoptimize_976799dc038261535593106d3576fccf.css

autoptimize_976799dc038261535593106d3576fccf.css

197 ms

custom-frontend-legacy.min.css

custom-frontend-legacy.min.css

291 ms

custom-frontend.min.css

custom-frontend.min.css

295 ms

custom-pro-frontend.min.css

custom-pro-frontend.min.css

321 ms

all.css

all.css

134 ms

css

css

56 ms

jquery.min.js

jquery.min.js

288 ms

jquery-migrate.min.js

jquery-migrate.min.js

289 ms

widget.min.js

widget.min.js

283 ms

select2.min.js

select2.min.js

382 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

396 ms

autoptimize_single_dffa195b546cf1dfd52f2206955eb892.js

autoptimize_single_dffa195b546cf1dfd52f2206955eb892.js

381 ms

geodirectory.min.js

geodirectory.min.js

394 ms

script.min.js

script.min.js

379 ms

v4-shims.min.js

v4-shims.min.js

412 ms

js

js

81 ms

221827.js

221827.js

75 ms

autoptimize_single_00ba53efb8e7e4a77e9b199b7fb2e178.js

autoptimize_single_00ba53efb8e7e4a77e9b199b7fb2e178.js

587 ms

js

js

135 ms

oms.min.js

oms.min.js

586 ms

goMap.min.js

goMap.min.js

587 ms

autoptimize_single_7073b2ced90c5224fab4fc87c78bd1e8.js

autoptimize_single_7073b2ced90c5224fab4fc87c78bd1e8.js

588 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

587 ms

lottie.min.js

lottie.min.js

623 ms

jquery-numerator.min.js

jquery-numerator.min.js

589 ms

imagesloaded.min.js

imagesloaded.min.js

587 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

588 ms

webpack.runtime.min.js

webpack.runtime.min.js

588 ms

frontend-modules.min.js

frontend-modules.min.js

620 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

666 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

667 ms

wp-polyfill.min.js

wp-polyfill.min.js

669 ms

hooks.min.js

hooks.min.js

724 ms

i18n.min.js

i18n.min.js

731 ms

frontend.min.js

frontend.min.js

730 ms

waypoints.min.js

waypoints.min.js

764 ms

core.min.js

core.min.js

798 ms

swiper.min.js

swiper.min.js

801 ms

share-link.min.js

share-link.min.js

883 ms

dialog.min.js

dialog.min.js

883 ms

frontend.min.js

frontend.min.js

882 ms

preloaded-elements-handlers.min.js

preloaded-elements-handlers.min.js

676 ms

preloaded-modules.min.js

preloaded-modules.min.js

669 ms

jquery.sticky.min.js

jquery.sticky.min.js

621 ms

underscore.min.js

underscore.min.js

668 ms

wp-util.min.js

wp-util.min.js

666 ms

frontend.min.js

frontend.min.js

660 ms

Smart-Outdoor-700x90.png

Smart-Outdoor-700x90.png

546 ms

Great-North-Screen-1-1.jpg

Great-North-Screen-1-1.jpg

739 ms

IMG_3011-700x525.jpg

IMG_3011-700x525.jpg

651 ms

Edinburgh-Tattoo-700x467.jpeg

Edinburgh-Tattoo-700x467.jpeg

677 ms

PHOTO-2023-05-10-12-01-43-700x525.jpg

PHOTO-2023-05-10-12-01-43-700x525.jpg

1036 ms

IMG_3011-300x225.jpg

IMG_3011-300x225.jpg

593 ms

Edinburgh-Tattoo-300x200.jpeg

Edinburgh-Tattoo-300x200.jpeg

459 ms

PHOTO-2023-05-10-12-01-43-300x225.jpg

PHOTO-2023-05-10-12-01-43-300x225.jpg

541 ms

js

js

64 ms

analytics.js

analytics.js

66 ms

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

126 ms

pxiEyp8kv8JHgFVrJJfedA.woff

pxiEyp8kv8JHgFVrJJfedA.woff

152 ms

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pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

189 ms

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192 ms

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pxiGyp8kv8JHgFVrLPTucHtG.woff

222 ms

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224 ms

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222 ms

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pxiByp8kv8JHgFVrLDD4Z1xlEw.woff

222 ms

pxiByp8kv8JHgFVrLBT5Z1xlEw.woff

pxiByp8kv8JHgFVrLBT5Z1xlEw.woff

222 ms

fa-brands-400.ttf

fa-brands-400.ttf

175 ms

fa-solid-900.ttf

fa-solid-900.ttf

330 ms

fa-regular-400.ttf

fa-regular-400.ttf

190 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYAZ9hjg.woff

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYAZ9hjg.woff

271 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuFuYAZ9hjg.woff

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuFuYAZ9hjg.woff

271 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuDyYAZ9hjg.woff

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270 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuBWYAZ9hjg.woff

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271 ms

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272 ms

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272 ms

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277 ms

UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuDyfAZ9hjg.woff

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274 ms

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276 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

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273 ms

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274 ms

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277 ms

font

font

277 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

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277 ms

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278 ms

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277 ms

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278 ms

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278 ms

collect

collect

44 ms

collect

collect

124 ms

Accessibility Review

smartoutdoor.co.uk accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

smartoutdoor.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

smartoutdoor.co.uk SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartoutdoor.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartoutdoor.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartoutdoor.co.uk

Open Graph data is detected on the main page of Smart Outdoor. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: