Tools & Wizards About Us
smartwool.ca screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

smartwool.ca

Sites-swl-ca-Site

Page Load Speed

4.9 sec in total

First Response

1.2 sec

Resources Loaded

3.1 sec

Page Rendered

531 ms

smartwool.ca screenshot

About Website

Click here to check amazing Smartwool content for Canada. Otherwise, check out these important facts you probably never knew about smartwool.ca

Shop Smartwool Merino wool socks, clothing and accessories. Designed for every lifestyle. Enjoy adventure in comfort.

Visit smartwool.ca

Key Findings

We analyzed Smartwool.ca page load time and found that the first response time was 1.2 sec and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

smartwool.ca performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value15.9 s

0/100

25%

SI (Speed Index)

Value19.8 s

0/100

10%

TBT (Total Blocking Time)

Value2,040 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value33.2 s

0/100

10%

Network Requests Diagram

smartwool.ca

1238 ms

css

65 ms

calendar.css

39 ms

power_review_styles.css

38 ms

styles.css

52 ms

Our browser made a total of 267 requests to load all elements on the main page. We found that 91% of them (244 requests) were addressed to the original Smartwool.ca, 3% (8 requests) were made to Static.klaviyo.com and 1% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Smartwool.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.8 MB (69%)

Content Size

5.5 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartwool.ca main page is 5.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 232.9 kB

  • Original 280.1 kB
  • After minification 254.4 kB
  • After compression 47.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 232.9 kB or 83% of the original size.

Image Optimization

-72%

Potential reduce by 3.5 MB

  • Original 4.9 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Smartwool needs image optimization as it can save up to 3.5 MB or 72% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-6%

Potential reduce by 10.6 kB

  • Original 171.9 kB
  • After minification 171.9 kB
  • After compression 161.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 19.9 kB

  • Original 149.1 kB
  • After minification 149.1 kB
  • After compression 129.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartwool.ca needs all CSS files to be minified and compressed as it can save up to 19.9 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 227 (88%)

Requests Now

257

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 257 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smartwool. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 214 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smartwool.ca

smartwool.ca

1238 ms

css

css

65 ms

calendar.css

calendar.css

39 ms

power_review_styles.css

power_review_styles.css

38 ms

styles.css

styles.css

52 ms

amslick.min.css

amslick.min.css

38 ms

magnific-popup.css

magnific-popup.css

50 ms

autocomplete.css

autocomplete.css

55 ms

grid.css

grid.css

48 ms

algolia-reset.css

algolia-reset.css

57 ms

instantsearch.v3.css

instantsearch.v3.css

57 ms

amgiftcard.css

amgiftcard.css

59 ms

amrelated.css

amrelated.css

58 ms

wuw1htr.css

wuw1htr.css

148 ms

require.js

require.js

61 ms

mixins.js

mixins.js

60 ms

requirejs-config.js

requirejs-config.js

148 ms

polyfill.js

polyfill.js

594 ms

sticky-menu.js

sticky-menu.js

147 ms

collapse.js

collapse.js

293 ms

common.js

common.js

149 ms

instantsearch.js

instantsearch.js

149 ms

autocomplete.js

autocomplete.js

150 ms

insights.js

insights.js

150 ms

polyfill.min.js

polyfill.min.js

794 ms

klaviyo.js

klaviyo.js

144 ms

snippet.js

snippet.js

141 ms

_Incapsula_Resource

_Incapsula_Resource

151 ms

p.css

p.css

39 ms

jquery.mobile.custom.js

jquery.mobile.custom.js

7 ms

common.js

common.js

12 ms

dataPost.js

dataPost.js

6 ms

bootstrap.js

bootstrap.js

6 ms

jquery.js

jquery.js

20 ms

translate-inline.js

translate-inline.js

9 ms

mage-translation-dictionary.js

mage-translation-dictionary.js

10 ms

responsive.js

responsive.js

16 ms

theme.js

theme.js

8 ms

font-observer_init.js

font-observer_init.js

14 ms

svg_init.js

svg_init.js

16 ms

template.js

template.js

13 ms

confirm.js

confirm.js

14 ms

widget.js

widget.js

13 ms

main.js

main.js

13 ms

bootstrap.js

bootstrap.js

38 ms

jquery.js

jquery.js

32 ms

domReady.js

domReady.js

31 ms

translate.js

translate.js

30 ms

text.js

text.js

32 ms

smart-keyboard-handler.js

smart-keyboard-handler.js

30 ms

mage.js

mage.js

29 ms

ie-class-fixer.js

ie-class-fixer.js

29 ms

dialog.js

dialog.js

26 ms

jquery-ui.js

jquery-ui.js

25 ms

tabs.js

tabs.js

25 ms

jquery-migrate.js

jquery-migrate.js

21 ms

svg4everybody.js

svg4everybody.js

21 ms

underscore.js

underscore.js

21 ms

modal.js

modal.js

22 ms

matchMedia.js

matchMedia.js

14 ms

scripts.js

scripts.js

14 ms

knockout.js

knockout.js

11 ms

knockout-es5.js

knockout-es5.js

34 ms

js-translation.json

js-translation.json

10 ms

button.js

button.js

30 ms

draggable.js

draggable.js

30 ms

position.js

position.js

31 ms

resizable.js

resizable.js

35 ms

core.js

core.js

29 ms

engine.js

engine.js

24 ms

bootstrap.js

bootstrap.js

24 ms

observable_array.js

observable_array.js

25 ms

bound-nodes.js

bound-nodes.js

23 ms

collapsible.js

collapsible.js

24 ms

collapsible-mixin.js

collapsible-mixin.js

25 ms

modal-popup.html

modal-popup.html

48 ms

modal-slide.html

modal-slide.html

49 ms

modal-custom.html

modal-custom.html

48 ms

key-codes.js

key-codes.js

46 ms

mouse.js

mouse.js

31 ms

knockout-repeat.js

knockout-repeat.js

9 ms

knockout-fast-foreach.js

knockout-fast-foreach.js

10 ms

wrapper.js

wrapper.js

9 ms

events.js

events.js

60 ms

es6-collections.js

es6-collections.js

35 ms

jquery.storageapi.extended.js

jquery.storageapi.extended.js

31 ms

observable_source.js

observable_source.js

25 ms

renderer.js

renderer.js

29 ms

console-logger.js

console-logger.js

26 ms

resizable.js

resizable.js

25 ms

i18n.js

i18n.js

26 ms

scope.js

scope.js

25 ms

range.js

range.js

29 ms

mage-init.js

mage-init.js

26 ms

keyboard.js

keyboard.js

45 ms

optgroup.js

optgroup.js

25 ms

after-render.js

after-render.js

26 ms

autoselect.js

autoselect.js

25 ms

datepicker.js

datepicker.js

27 ms

outer_click.js

outer_click.js

26 ms

fadeVisible.js

fadeVisible.js

27 ms

collapsible.js

collapsible.js

26 ms

staticChecked.js

staticChecked.js

39 ms

simple-checked.js

simple-checked.js

41 ms

bind-html.js

bind-html.js

38 ms

tooltip.js

tooltip.js

40 ms

color-picker.js

color-picker.js

38 ms

jquery.cookie.js

jquery.cookie.js

17 ms

jquery.storageapi.min.js

jquery.storageapi.min.js

17 ms

class.js

class.js

16 ms

async.js

async.js

17 ms

registry.js

registry.js

273 ms

local.js

local.js

14 ms

main.js

main.js

12 ms

slider.js

slider.js

26 ms

calendar.js

calendar.js

27 ms

moment.js

moment.js

26 ms

logger.js

logger.js

18 ms

entry-factory.js

entry-factory.js

19 ms

console-output-handler.js

console-output-handler.js

17 ms

formatter.js

formatter.js

22 ms

message-pool.js

message-pool.js

18 ms

levels-pool.js

levels-pool.js

19 ms

logger-utils.js

logger-utils.js

18 ms

loader.js

loader.js

18 ms

spectrum.js

spectrum.js

17 ms

tinycolor.js

tinycolor.js

17 ms

tooltip.html

tooltip.html

39 ms

dom-observer.js

dom-observer.js

21 ms

bindings.js

bindings.js

20 ms

arrays.js

arrays.js

40 ms

compare.js

compare.js

20 ms

misc.js

misc.js

21 ms

objects.js

objects.js

19 ms

strings.js

strings.js

20 ms

template.js

template.js

19 ms

datepicker.js

datepicker.js

14 ms

timepicker.js

timepicker.js

13 ms

entry.js

entry.js

15 ms

FormData.js

FormData.js

12 ms

MutationObserver.js

MutationObserver.js

3 ms

gtm.js

gtm.js

118 ms

algoliaBundle.min.js

algoliaBundle.min.js

9 ms

price-utils.js

price-utils.js

7 ms

print.css

print.css

4 ms

7833d43fec5a3799ea9abaedc7042bc5.js

7833d43fec5a3799ea9abaedc7042bc5.js

976 ms

js

js

230 ms

destination

destination

226 ms

canada-min.png

canada-min.png

9 ms

2nd-Cut-Project-Footer-Tile

2nd-Cut-Project-Footer-Tile

58 ms

TopNav_slippers.png

TopNav_slippers.png

57 ms

thumb_mid-layer.jpg

thumb_mid-layer.jpg

28 ms

al0a7r6h0201_main_1.jpg

al0a7r6h0201_main_1.jpg

29 ms

sw016349545-1-p_1.jpg

sw016349545-1-p_1.jpg

29 ms

sw016870l42-1-p_1.jpg

sw016870l42-1-p_1.jpg

31 ms

sw016948l40-1-p_1.jpg

sw016948l40-1-p_1.jpg

31 ms

sw019242m12-1-p_1.jpg

sw019242m12-1-p_1.jpg

31 ms

Zq_bottom.jpg

Zq_bottom.jpg

642 ms

plant_base-dyes.jpg

plant_base-dyes.jpg

651 ms

pow-winter.jpg

pow-winter.jpg

53 ms

icons-sprite.svg

icons-sprite.svg

28 ms

Blank-Theme-Icons.woff

Blank-Theme-Icons.woff

153 ms

fender_analytics.739eafc699de20b4c3bb.js

fender_analytics.739eafc699de20b4c3bb.js

455 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

475 ms

runtime.de3587c9054d415a20c1.js

runtime.de3587c9054d415a20c1.js

151 ms

sharedUtils.52f9c435f5e232af1a21.js

sharedUtils.52f9c435f5e232af1a21.js

153 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.3ee75b12730991c4d04b.js

379 ms

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

vendors~signup_forms~onsite-triggering.a2030eb5abe19f808c94.js

378 ms

vendors~signup_forms.e707d6d405eecdf67185.js

vendors~signup_forms.e707d6d405eecdf67185.js

378 ms

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

default~signup_forms~onsite-triggering.ddf307d73959ae2a00ef.js

380 ms

signup_forms.5828d30d7aa945da8745.js

signup_forms.5828d30d7aa945da8745.js

378 ms

poppins-semibold-webfont.woff

poppins-semibold-webfont.woff

301 ms

poppins-extrabold-webfont.woff

poppins-extrabold-webfont.woff

297 ms

poppins-bold-webfont.woff

poppins-bold-webfont.woff

300 ms

poppins-medium-webfont.woff

poppins-medium-webfont.woff

299 ms

poppins-regular-webfont.woff

poppins-regular-webfont.woff

374 ms

poppins-light-webfont.woff

poppins-light-webfont.woff

375 ms

poppins-extralight-webfont.woff

poppins-extralight-webfont.woff

366 ms

poppins-thin-webfont.woff

poppins-thin-webfont.woff

366 ms

owl.carousel.js

owl.carousel.js

382 ms

owl.config.js

owl.config.js

383 ms

wordmark-white.svg

wordmark-white.svg

380 ms

fbevents.js

fbevents.js

371 ms

navigation_js.js

navigation_js.js

318 ms

weltpixel_wishlist_addto.js

weltpixel_wishlist_addto.js

316 ms

weltpixel_quickview.js

weltpixel_quickview.js

315 ms

jquery_lazyload.js

jquery_lazyload.js

498 ms

weltpixel_productlabels.js

weltpixel_productlabels.js

307 ms

quickcart.js

quickcart.js

307 ms

weltpixel_ga4_persistentlayer.js

weltpixel_ga4_persistentlayer.js

307 ms

weltpixel_ga4_gtm.js

weltpixel_ga4_gtm.js

307 ms

loader.js

loader.js

307 ms

page-cache.js

page-cache.js

307 ms

app.js

app.js

308 ms

dropdown.js

dropdown.js

307 ms

dropdowns.js

dropdowns.js

308 ms

cookies.js

cookies.js

305 ms

block-loader.js

block-loader.js

304 ms

customer.js

customer.js

305 ms

section-config.js

section-config.js

305 ms

invalidation-processor.js

invalidation-processor.js

400 ms

emailCapture.js

emailCapture.js

398 ms

_Incapsula_Resource

_Incapsula_Resource

201 ms

customer-data.js

customer-data.js

157 ms

customer-data-mixin.js

customer-data-mixin.js

158 ms

menu.js

menu.js

157 ms

menu-mixin.js

menu-mixin.js

283 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

70 ms

url.js

url.js

64 ms

types.js

types.js

12 ms

layout.js

layout.js

11 ms

block-loader.html

block-loader.html

34 ms

element.js

element.js

9 ms

storage.js

storage.js

8 ms

menu.js

menu.js

29 ms

loader-1.gif

loader-1.gif

5 ms

collection.js

collection.js

5 ms

totals.js

totals.js

26 ms

totals.js

totals.js

8 ms

image.js

image.js

7 ms

authentication-popup.js

authentication-popup.js

10 ms

loginCaptcha.js

loginCaptcha.js

13 ms

storage-manager.js

storage-manager.js

11 ms

links.js

links.js

10 ms

minicart.js

minicart.js

20 ms

mincart-override-mixin.js

mincart-override-mixin.js

20 ms

messages.js

messages.js

29 ms

ui-messages-mixin.js

ui-messages-mixin.js

19 ms

messages-mixin.js

messages-mixin.js

26 ms

messages.js

messages.js

27 ms

messages.js

messages.js

25 ms

form.js

form.js

25 ms

login.js

login.js

25 ms

authentication-popup.js

authentication-popup.js

25 ms

alert.js

alert.js

26 ms

validation.js

validation.js

31 ms

storage-service.js

storage-service.js

31 ms

defaultCaptcha.js

defaultCaptcha.js

29 ms

captchaList.js

captchaList.js

27 ms

website-rule.js

website-rule.js

15 ms

sidebar.js

sidebar.js

18 ms

registry.js

registry.js

10 ms

spinner.js

spinner.js

6 ms

resolver.js

resolver.js

14 ms

messageList.js

messageList.js

12 ms

escaper.js

escaper.js

12 ms

effect-blind.js

effect-blind.js

13 ms

adapter.js

adapter.js

7 ms

jquery.validate.js

jquery.validate.js

6 ms

captcha.js

captcha.js

14 ms

ids-storage.js

ids-storage.js

30 ms

data-storage.js

data-storage.js

13 ms

ids-storage-compare.js

ids-storage-compare.js

13 ms

decorate.js

decorate.js

8 ms

effect-fade.js

effect-fade.js

9 ms

buttons.js

buttons.js

21 ms

effect.js

effect.js

20 ms

jquery.metadata.js

jquery.metadata.js

19 ms

messages.js

messages.js

16 ms

refresh.js

refresh.js

14 ms

query-builder.js

query-builder.js

39 ms

content.html

content.html

93 ms

authentication-popup.html

authentication-popup.html

26 ms

src=10294698;type=invmedia;cat=pixel0;ord=1;num=2136127318651;npa=1;gdid=dMmY1Mm;pscdl=denied;gtm=45fe4340z89115569551za201;gcs=G100;gcd=13p3p3p3p5;dma_cps=-;dma=0;epver=2;~oref=https%3A%2F%2Fsmartwool.ca%2F

src=10294698;type=invmedia;cat=pixel0;ord=1;num=2136127318651;npa=1;gdid=dMmY1Mm;pscdl=denied;gtm=45fe4340z89115569551za201;gcs=G100;gcd=13p3p3p3p5;dma_cps=-;dma=0;epver=2;~oref=https%3A%2F%2Fsmartwool.ca%2F

115 ms

landing

landing

99 ms

messages.html

messages.html

42 ms

captcha.html

captcha.html

30 ms

Accessibility Review

smartwool.ca accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

smartwool.ca best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

smartwool.ca SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartwool.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartwool.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartwool.ca

Open Graph description is not detected on the main page of Smartwool. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: