Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

smbmw.com

Santa Monica BMW | BMW Dealer in Santa Monica, CA

Page Load Speed

4.3 sec in total

First Response

383 ms

Resources Loaded

3.6 sec

Page Rendered

236 ms

smbmw.com screenshot

About Website

Welcome to smbmw.com homepage info - get ready to check Sm BMW best content for United States right away, or after learning these important things about smbmw.com

Santa Monica BMW is your top BMW dealership in Santa Monica, CA! Our dealership offers new and used cars, auto repair and BMW finance services.

Visit smbmw.com

Key Findings

We analyzed Smbmw.com page load time and found that the first response time was 383 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

smbmw.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

44/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value6,690 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.018

100/100

15%

TTI (Time to Interactive)

Value26.8 s

0/100

10%

Network Requests Diagram

smbmw.com

383 ms

www.smbmw.com

1297 ms

bundle.css

32 ms

bundle.js

597 ms

mobilePromo_seo.js

171 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 10% of them (10 requests) were addressed to the original Smbmw.com, 25% (24 requests) were made to Assets.cobaltnitra.com and 12% (12 requests) were made to Bmwusa.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Smbmw.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (68%)

Content Size

1.9 MB

After Optimization

612.9 kB

In fact, the total size of Smbmw.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 148.5 kB

  • Original 172.7 kB
  • After minification 154.5 kB
  • After compression 24.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.2 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 148.5 kB or 86% of the original size.

Image Optimization

-21%

Potential reduce by 49.8 kB

  • Original 241.6 kB
  • After minification 191.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sm BMW needs image optimization as it can save up to 49.8 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-71%

Potential reduce by 817.3 kB

  • Original 1.2 MB
  • After minification 1.1 MB
  • After compression 333.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 817.3 kB or 71% of the original size.

CSS Optimization

-83%

Potential reduce by 304.9 kB

  • Original 368.7 kB
  • After minification 351.2 kB
  • After compression 63.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smbmw.com needs all CSS files to be minified and compressed as it can save up to 304.9 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 54 (63%)

Requests Now

86

After Optimization

32

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sm BMW. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

smbmw.com accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best Practices

smbmw.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

smbmw.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smbmw.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smbmw.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Sm BMW. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: