Tools & Wizards About Us
smdirect.net screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

smdirect.net

SM Direct | DIY & Decorating | Homewares | Electrical | Gardening

Page Load Speed

4.1 sec in total

First Response

914 ms

Resources Loaded

2.7 sec

Page Rendered

502 ms

smdirect.net screenshot

About Website

Visit smdirect.net now to see the best up-to-date SM Direct content and also check out these interesting facts you probably never knew about smdirect.net

We are one the UK's leading online retailer with access to thousands of product lines from over 1,000 top trusted brands, product ranges include Homewares, Electrical, DIY, Gardening and much more!

Visit smdirect.net

Key Findings

We analyzed Smdirect.net page load time and found that the first response time was 914 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

smdirect.net performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

13/100

10%

LCP (Largest Contentful Paint)

Value7.0 s

6/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value770 ms

38/100

30%

CLS (Cumulative Layout Shift)

Value0.08

94/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

smdirect.net

914 ms

jquery.min.js

63 ms

css

79 ms

fa.css

85 ms

responsive-grid.css

58 ms

Our browser made a total of 144 requests to load all elements on the main page. We found that 3% of them (5 requests) were addressed to the original Smdirect.net, 70% (101 requests) were made to Files.ekmcdn.com and 12% (17 requests) were made to 37.cdn.ekm.net. The less responsive or slowest element that took the longest time to load (914 ms) belongs to the original domain Smdirect.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 261.3 kB (4%)

Content Size

6.2 MB

After Optimization

5.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smdirect.net main page is 6.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.8 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 245.5 kB

  • Original 267.0 kB
  • After minification 195.9 kB
  • After compression 21.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 71.2 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 245.5 kB or 92% of the original size.

Image Optimization

-0%

Potential reduce by 504 B

  • Original 5.8 MB
  • After minification 5.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. SM Direct images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 3.7 kB

  • Original 85.9 kB
  • After minification 85.9 kB
  • After compression 82.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-17%

Potential reduce by 11.6 kB

  • Original 68.1 kB
  • After minification 67.9 kB
  • After compression 56.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smdirect.net needs all CSS files to be minified and compressed as it can save up to 11.6 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (22%)

Requests Now

138

After Optimization

107

  • Images
  • JavaScript
  • CSS

The browser has sent 138 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SM Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smdirect.net

smdirect.net

914 ms

jquery.min.js

jquery.min.js

63 ms

css

css

79 ms

fa.css

fa.css

85 ms

responsive-grid.css

responsive-grid.css

58 ms

styles.dymc.css

styles.dymc.css

445 ms

shopui.css

shopui.css

86 ms

js

js

117 ms

showdata-thumbnailhover.min.js

showdata-thumbnailhover.min.js

76 ms

showdata-thumbnailhover.css

showdata-thumbnailhover.css

98 ms

softcart.min.css

softcart.min.css

110 ms

softcart.min.js

softcart.min.js

109 ms

historytracker.js

historytracker.js

117 ms

productimagebadge.css

productimagebadge.css

117 ms

productimagebadge.min.js

productimagebadge.min.js

118 ms

ekm-banner.css

ekm-banner.css

114 ms

isMobileDevice.js

isMobileDevice.js

119 ms

ekm-banner.js

ekm-banner.js

120 ms

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41 ms

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40 ms

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35 ms

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517 ms

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script.js

35 ms

css

css

38 ms

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gtm.js

149 ms

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222 ms

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20 ms

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197 ms

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328 ms

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165 ms

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170 ms

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170 ms

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297 ms

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488 ms

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361 ms

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364 ms

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365 ms

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366 ms

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371 ms

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367 ms

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367 ms

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369 ms

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371 ms

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372 ms

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373 ms

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373 ms

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374 ms

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377 ms

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374 ms

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379 ms

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162 ms

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163 ms

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29 ms

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110 ms

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108 ms

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108 ms

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107 ms

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110 ms

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108 ms

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106 ms

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106 ms

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105 ms

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105 ms

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54 ms

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52 ms

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52 ms

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53 ms

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52 ms

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52 ms

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50 ms

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51 ms

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50 ms

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49 ms

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49 ms

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50 ms

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47 ms

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47 ms

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46 ms

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46 ms

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547 ms

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622 ms

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537 ms

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42 ms

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40 ms

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41 ms

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41 ms

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40 ms

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37 ms

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37 ms

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37 ms

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37 ms

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37 ms

Accessibility Review

smdirect.net accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

smdirect.net best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

smdirect.net SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smdirect.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smdirect.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smdirect.net

Open Graph description is not detected on the main page of SM Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: