Tools & Wizards About Us
smile.ua screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 68

    SEO

    Google-friendlier than
    28% of websites

smile.ua

The Smile brand is a market leader and an expert in the field of hygiene

Page Load Speed

4.6 sec in total

First Response

369 ms

Resources Loaded

3.7 sec

Page Rendered

485 ms

smile.ua screenshot

About Website

Click here to check amazing Smile content for Ukraine. Otherwise, check out these important facts you probably never knew about smile.ua

For more than 10 years - Smile has been taking care of its customers and has been producing high-quality and innovative products. The Smile brand was the first one in Ukraine to produce wipes with Dis...

Visit smile.ua

Key Findings

We analyzed Smile.ua page load time and found that the first response time was 369 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

smile.ua performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

72/100

10%

LCP (Largest Contentful Paint)

Value14.3 s

0/100

25%

SI (Speed Index)

Value11.5 s

5/100

10%

TBT (Total Blocking Time)

Value3,060 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.046

99/100

15%

TTI (Time to Interactive)

Value22.5 s

1/100

10%

Network Requests Diagram

smile.ua

369 ms

smile.ua

462 ms

vendor.min.css

83 ms

style.css

166 ms

site.min.css

255 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 78% of them (79 requests) were addressed to the original Smile.ua, 5% (5 requests) were made to Youtube.com and 4% (4 requests) were made to A4p.adpartner.pro. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Smile.ua.

Page Optimization Overview & Recommendations

Page size can be reduced by 708.3 kB (12%)

Content Size

6.0 MB

After Optimization

5.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smile.ua main page is 6.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.1 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 96.7 kB

  • Original 109.3 kB
  • After minification 86.9 kB
  • After compression 12.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.4 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 96.7 kB or 88% of the original size.

Image Optimization

-5%

Potential reduce by 276.8 kB

  • Original 5.1 MB
  • After minification 4.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smile images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 4.1 kB

  • Original 336.2 kB
  • After minification 336.2 kB
  • After compression 332.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-79%

Potential reduce by 330.7 kB

  • Original 421.1 kB
  • After minification 420.0 kB
  • After compression 90.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smile.ua needs all CSS files to be minified and compressed as it can save up to 330.7 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (23%)

Requests Now

57

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smile. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smile.ua

smile.ua

369 ms

smile.ua

smile.ua

462 ms

vendor.min.css

vendor.min.css

83 ms

style.css

style.css

166 ms

site.min.css

site.min.css

255 ms

js

js

91 ms

site_smile.js

site_smile.js

650 ms

gtm.js

gtm.js

105 ms

rmrkt.lib.js

rmrkt.lib.js

696 ms

ai.0.js

ai.0.js

68 ms

hqdefault.jpg

hqdefault.jpg

94 ms

main-logo.png

main-logo.png

139 ms

background.svg

background.svg

140 ms

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725 ms

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726 ms

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1136 ms

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1136 ms

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768 ms

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724 ms

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782 ms

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783 ms

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782 ms

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1135 ms

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867 ms

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867 ms

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868 ms

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1137 ms

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1136 ms

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1137 ms

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1373 ms

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1285 ms

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1374 ms

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1287 ms

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1237 ms

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1238 ms

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1323 ms

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1324 ms

icomoon.ttf

icomoon.ttf

1323 ms

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1324 ms

arrow-toright.svg

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1394 ms

recent

recent

322 ms

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862 ms

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864 ms

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868 ms

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879 ms

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863 ms

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983 ms

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984 ms

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985 ms

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1069 ms

DoOL6MnQrUw

DoOL6MnQrUw

246 ms

script

script

125 ms

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876 ms

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969 ms

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948 ms

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916 ms

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916 ms

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929 ms

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916 ms

event

event

617 ms

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865 ms

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902 ms

www-player.css

www-player.css

44 ms

www-embed-player.js

www-embed-player.js

66 ms

base.js

base.js

112 ms

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1042 ms

ad_status.js

ad_status.js

359 ms

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725 ms

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817 ms

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742 ms

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829 ms

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862 ms

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274 ms

embed.js

embed.js

110 ms

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729 ms

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677 ms

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761 ms

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805 ms

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379 ms

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766 ms

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676 ms

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797 ms

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827 ms

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875 ms

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766 ms

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964 ms

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105 ms

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110 ms

id

id

23 ms

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813 ms

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968 ms

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773 ms

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1070 ms

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1069 ms

Create

Create

102 ms

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1016 ms

event

event

256 ms

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775 ms

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981 ms

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1003 ms

GenerateIT

GenerateIT

14 ms

Accessibility Review

smile.ua accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

smile.ua best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

smile.ua SEO score

68

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

High

Document doesn't have a valid hreflang

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smile.ua can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Smile.ua main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smile.ua

Open Graph data is detected on the main page of Smile. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: