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smithfieldagency.com screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

smithfieldagency.com

Smithfield Agency - Planning for Performance

Page Load Speed

2.4 sec in total

First Response

204 ms

Resources Loaded

1.5 sec

Page Rendered

649 ms

smithfieldagency.com screenshot

About Website

Visit smithfieldagency.com now to see the best up-to-date Smithfield Agency content and also check out these interesting facts you probably never knew about smithfieldagency.com

Independent media planning and buying agency based in London, a boutique feel, global reach.

Visit smithfieldagency.com

Key Findings

We analyzed Smithfieldagency.com page load time and found that the first response time was 204 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

smithfieldagency.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value9.8 s

0/100

25%

SI (Speed Index)

Value5.8 s

50/100

10%

TBT (Total Blocking Time)

Value500 ms

58/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value8.5 s

38/100

10%

Network Requests Diagram

smithfieldagency.com

204 ms

www.smithfieldagency.com

548 ms

js

59 ms

gtm.js

113 ms

et-core-unified-8.min.css

86 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 64% of them (21 requests) were addressed to the original Smithfieldagency.com, 27% (9 requests) were made to Fonts.gstatic.com and 6% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (619 ms) belongs to the original domain Smithfieldagency.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 630.6 kB (54%)

Content Size

1.2 MB

After Optimization

532.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smithfieldagency.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 572.3 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 202.7 kB

  • Original 234.7 kB
  • After minification 231.5 kB
  • After compression 32.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 202.7 kB or 86% of the original size.

Image Optimization

-1%

Potential reduce by 2.0 kB

  • Original 340.2 kB
  • After minification 338.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smithfield Agency images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 413.8 kB

  • Original 572.3 kB
  • After minification 566.4 kB
  • After compression 158.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 413.8 kB or 72% of the original size.

CSS Optimization

-77%

Potential reduce by 12.2 kB

  • Original 16.0 kB
  • After minification 15.9 kB
  • After compression 3.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smithfieldagency.com needs all CSS files to be minified and compressed as it can save up to 12.2 kB or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (62%)

Requests Now

21

After Optimization

8

  • Images
  • JavaScript
  • CSS

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smithfield Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

smithfieldagency.com

smithfieldagency.com

204 ms

www.smithfieldagency.com

www.smithfieldagency.com

548 ms

js

js

59 ms

gtm.js

gtm.js

113 ms

et-core-unified-8.min.css

et-core-unified-8.min.css

86 ms

cbf1a860a3c72c8e2dc2162bc1071714.css

cbf1a860a3c72c8e2dc2162bc1071714.css

162 ms

jquery.min.js

jquery.min.js

382 ms

jquery-migrate.min.js

jquery-migrate.min.js

315 ms

scripts.min.js

scripts.min.js

619 ms

smoothscroll.js

smoothscroll.js

316 ms

jquery.fitvids.js

jquery.fitvids.js

315 ms

easypiechart.js

easypiechart.js

316 ms

salvattore.js

salvattore.js

318 ms

common.js

common.js

316 ms

smush-lazy-load.min.js

smush-lazy-load.min.js

317 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

470 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

404 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

403 ms

css

css

33 ms

Group-shot.jpg

Group-shot.jpg

539 ms

homepage-header1.jpg

homepage-header1.jpg

532 ms

diagonal-purple.jpg

diagonal-purple.jpg

616 ms

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyDPA-9U6Vc.ttf

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyDPA-9U6Vc.ttf

21 ms

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyD9A-9U6Vc.ttf

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyD9A-9U6Vc.ttf

36 ms

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyCjA-9U6Vc.ttf

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyCjA-9U6Vc.ttf

48 ms

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyB9A-9U6Vc.ttf

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyB9A-9U6Vc.ttf

48 ms

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyD9Au9U6Vc.ttf

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyD9Au9U6Vc.ttf

57 ms

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyAjBO9U6Vc.ttf

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyAjBO9U6Vc.ttf

57 ms

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyAaBO9U6Vc.ttf

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyAaBO9U6Vc.ttf

58 ms

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyB9BO9U6Vc.ttf

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyB9BO9U6Vc.ttf

57 ms

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyBUBO9U6Vc.ttf

o-0mIpQlx3QUlC5A4PNB6Ryti20_6n1iPHjcz6L1SoM-jCpoiyBUBO9U6Vc.ttf

58 ms

modules.woff

modules.woff

362 ms

smithfield-logo.png

smithfield-logo.png

82 ms

Accessibility Review

smithfieldagency.com accessibility score

75

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

smithfieldagency.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

smithfieldagency.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smithfieldagency.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smithfieldagency.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smithfieldagency.com

Open Graph data is detected on the main page of Smithfield Agency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: