Tools & Wizards About Us
smithsonianstore.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

smithsonianstore.com

Smithsonian Store

Page Load Speed

2.9 sec in total

First Response

80 ms

Resources Loaded

2.5 sec

Page Rendered

321 ms

smithsonianstore.com screenshot

About Website

Visit smithsonianstore.com now to see the best up-to-date Smithsonian Store content for United States and also check out these interesting facts you probably never knew about smithsonianstore.com

Shop Smithsonian and discover hundreds of unique museum gifts including jewelry, accessories, apparel, books, games, decor, and more.

Visit smithsonianstore.com

Key Findings

We analyzed Smithsonianstore.com page load time and found that the first response time was 80 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

smithsonianstore.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value12.4 s

0/100

10%

LCP (Largest Contentful Paint)

Value17.2 s

0/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value2,330 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value20.2 s

2/100

10%

Network Requests Diagram

smithsonianstore.com

80 ms

smithsonianstore.com

95 ms

www.smithsonianstore.com

1235 ms

theme-bundle.head_async.js

52 ms

gjx2fex.css

50 ms

Our browser made a total of 133 requests to load all elements on the main page. We found that 3% of them (4 requests) were addressed to the original Smithsonianstore.com, 54% (72 requests) were made to Cdn11.bigcommerce.com and 9% (12 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Smithsonianstore.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 269.7 kB (3%)

Content Size

8.2 MB

After Optimization

7.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smithsonianstore.com main page is 8.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 7.6 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 196.4 kB

  • Original 242.7 kB
  • After minification 242.6 kB
  • After compression 46.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 196.4 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 7.6 MB
  • After minification 7.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smithsonian Store images are well optimized though.

JavaScript Optimization

-21%

Potential reduce by 73.3 kB

  • Original 343.8 kB
  • After minification 343.8 kB
  • After compression 270.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 73.3 kB or 21% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 5 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 43 (38%)

Requests Now

114

After Optimization

71

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 114 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smithsonian Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 44 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

smithsonianstore.com

smithsonianstore.com

80 ms

smithsonianstore.com

smithsonianstore.com

95 ms

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www.smithsonianstore.com

1235 ms

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52 ms

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50 ms

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62 ms

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384 ms

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746 ms

activityi;src=9202806;type=ret01;cat=remar0;ord=1889808708592;npa=0;auiddc=859928150.1715085280;pscdl=noapi;gtm=45fe4510z877373420za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.smithsonianstore.com%2F

activityi;src=9202806;type=ret01;cat=remar0;ord=1889808708592;npa=0;auiddc=859928150.1715085280;pscdl=noapi;gtm=45fe4510z877373420za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.smithsonianstore.com%2F

559 ms

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Accessibility Review

smithsonianstore.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

smithsonianstore.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

smithsonianstore.com SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smithsonianstore.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smithsonianstore.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smithsonianstore.com

Open Graph description is not detected on the main page of Smithsonian Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: