Tools & Wizards About Us
smmexevent.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

smmexevent.com

SMMEX International | Merchandise Exhibition | Greater London

Page Load Speed

58.6 sec in total

First Response

2 sec

Resources Loaded

56.2 sec

Page Rendered

418 ms

smmexevent.com screenshot

About Website

Visit smmexevent.com now to see the best up-to-date SMMEX Event content for United Kingdom and also check out these interesting facts you probably never knew about smmexevent.com

SMMEX International is a leading trade exhibition for branded merchandise and marketing solutions held in Wembley Stadium

Visit smmexevent.com

Key Findings

We analyzed Smmexevent.com page load time and found that the first response time was 2 sec and then it took 56.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 12 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

smmexevent.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

5/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value1,610 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.7 s

10/100

10%

Network Requests Diagram

smmexevent.com

1987 ms

site.css

719 ms

jquery.min.js

140 ms

jquery.tinyscrollbar.min.js

241 ms

swfobject.js

345 ms

Our browser made a total of 211 requests to load all elements on the main page. We found that 94% of them (198 requests) were addressed to the original Smmexevent.com, 1% (3 requests) were made to S.ytimg.com and 1% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (20.4 sec) belongs to the original domain Smmexevent.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (21%)

Content Size

5.4 MB

After Optimization

4.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smmexevent.com main page is 5.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 5.2 MB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 86.5 kB

  • Original 122.4 kB
  • After minification 116.5 kB
  • After compression 35.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.5 kB or 71% of the original size.

Image Optimization

-18%

Potential reduce by 921.2 kB

  • Original 5.2 MB
  • After minification 4.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, SMMEX Event needs image optimization as it can save up to 921.2 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-72%

Potential reduce by 102.0 kB

  • Original 141.3 kB
  • After minification 117.5 kB
  • After compression 39.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 102.0 kB or 72% of the original size.

CSS Optimization

-80%

Potential reduce by 18.0 kB

  • Original 22.5 kB
  • After minification 18.8 kB
  • After compression 4.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smmexevent.com needs all CSS files to be minified and compressed as it can save up to 18.0 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (6%)

Requests Now

196

After Optimization

185

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 196 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SMMEX Event. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

smmexevent.com

smmexevent.com

1987 ms

site.css

site.css

719 ms

jquery.min.js

jquery.min.js

140 ms

jquery.tinyscrollbar.min.js

jquery.tinyscrollbar.min.js

241 ms

swfobject.js

swfobject.js

345 ms

jquery.slidy.min.js

jquery.slidy.min.js

240 ms

jquery.marquee.js

jquery.marquee.js

245 ms

jquery.cycle.all.js

jquery.cycle.all.js

598 ms

jquery.innerfade.js

jquery.innerfade.js

424 ms

ga.js

ga.js

88 ms

EnquireAboutExhibiting.png

EnquireAboutExhibiting.png

1082 ms

Smmex-Website-Gif.gif

Smmex-Website-Gif.gif

637 ms

Smmex-Guide-Trio-Button.png

Smmex-Guide-Trio-Button.png

481 ms

register-free-ticket.png

register-free-ticket.png

582 ms

Date-Banner17.png

Date-Banner17.png

118 ms

X%20Body.png

X%20Body.png

118 ms

Wall%20Art.png

Wall%20Art.png

380 ms

ULVS.jpg

ULVS.jpg

775 ms

Tv%20In%20A%20Card.png

Tv%20In%20A%20Card.png

775 ms

Turkish%20Embassy.jpg

Turkish%20Embassy.jpg

19887 ms

Tomadex.png

Tomadex.png

1013 ms

Thermopatch.png

Thermopatch.png

774 ms

The%20Boot%20Buddy.jpg

The%20Boot%20Buddy.jpg

1532 ms

Texsure.jpg

Texsure.jpg

12690 ms

Tee%20Threads.jpg

Tee%20Threads.jpg

1281 ms

sweets%20rocks%20and%20lollies.png

sweets%20rocks%20and%20lollies.png

3238 ms

starbutton.jpg

starbutton.jpg

5488 ms

stack-cup.jpg

stack-cup.jpg

1548 ms

SMI%20logo.jpg

SMI%20logo.jpg

14528 ms

sport%20licensing%20tailgate%20show.jpg

sport%20licensing%20tailgate%20show.jpg

19884 ms

SportPaintings.nl.jpg

SportPaintings.nl.jpg

4180 ms

Sport%20Displays.png

Sport%20Displays.png

7699 ms

Sphere%20Time.png

Sphere%20Time.png

5653 ms

Spedo.jpg

Spedo.jpg

6192 ms

Slick%20Stuff.jpg

Slick%20Stuff.jpg

6357 ms

Sheath%20Underwear.png

Sheath%20Underwear.png

7118 ms

Russell%20Europe.png

Russell%20Europe.png

7283 ms

Refuel.jpg

Refuel.jpg

7591 ms

Real%20Madrid%20UE%20Grad%20School%20ENG.jpg

Real%20Madrid%20UE%20Grad%20School%20ENG.jpg

8993 ms

Ral%20Tekstil.png.jpg

Ral%20Tekstil.png.jpg

10600 ms

Rainbow%20Productions.jpg

Rainbow%20Productions.jpg

13095 ms

Pyramid%20International.jpg

Pyramid%20International.jpg

12524 ms

Programme%20Master.png

Programme%20Master.png

12711 ms

PRO-BIO-TEX.jpg

PRO-BIO-TEX.jpg

12787 ms

Priority%20SMS.jpg

Priority%20SMS.jpg

12955 ms

Premium%20World.jpg

Premium%20World.jpg

13087 ms

__utm.gif

__utm.gif

15 ms

Pop-up%20banners.png

Pop-up%20banners.png

13031 ms

Planit%20Products.png

Planit%20Products.png

13275 ms

Peterkin.png

Peterkin.png

13404 ms

Pavilion%20Products.png

Pavilion%20Products.png

20408 ms

96qjm96Q39Q

96qjm96Q39Q

154 ms

Passamar.jpg

Passamar.jpg

16814 ms

PanoCity.jpg

PanoCity.jpg

14504 ms

www-embed-player-vfl5foy2V.css

www-embed-player-vfl5foy2V.css

153 ms

www-embed-player.js

www-embed-player.js

192 ms

base.js

base.js

515 ms

222 ms

Optipets.jpg

Optipets.jpg

13844 ms

ODM%20Group.png

ODM%20Group.png

13951 ms

Novotex%20Trading.png

Novotex%20Trading.png

14259 ms

Novatex%20GmbH.png

Novatex%20GmbH.png

14444 ms

btn_myprofile_160x33.png

btn_myprofile_160x33.png

87 ms

Moodz.jpg

Moodz.jpg

14490 ms

veBs87dwiCXgZb9CwomBYiW1hyWXgp0ohA3Vj3gnbUg.js

veBs87dwiCXgZb9CwomBYiW1hyWXgp0ohA3Vj3gnbUg.js

152 ms

ad_status.js

ad_status.js

258 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

253 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

254 ms

Mirical%20Emblems.jpg

Mirical%20Emblems.jpg

14265 ms

MBA%20Merchandising.jpg

MBA%20Merchandising.jpg

14734 ms

Marler%20Haley%20Limited.png

Marler%20Haley%20Limited.png

14246 ms

Malik%20Fashion%20Togs.png

Malik%20Fashion%20Togs.png

12969 ms

Majestic%20Athletic.jpg

Majestic%20Athletic.jpg

12529 ms

LLOYD%20BAKER%20LONDON%20LOGO.jpg

LLOYD%20BAKER%20LONDON%20LOGO.jpg

11109 ms

LIMA%20Logo.jpg

LIMA%20Logo.jpg

18549 ms

Legea.jpg

Legea.jpg

14805 ms

iSpeed.jpg

iSpeed.jpg

19524 ms

Hussnain%20and%20co.png

Hussnain%20and%20co.png

12924 ms

House%20of%20Flags.png

House%20of%20Flags.png

12772 ms

House%20Graphics.png

House%20Graphics.png

12530 ms

Holixica.png

Holixica.png

12440 ms

Hamburg.jpg

Hamburg.jpg

16729 ms

Halligan%20Raby.png

Halligan%20Raby.png

9619 ms

Global%20Supporters%20Group.jpg

Global%20Supporters%20Group.jpg

20354 ms

GBEye.jpg

GBEye.jpg

8480 ms

Fruit%20of%20the%20Loom.jpg

Fruit%20of%20the%20Loom.jpg

9025 ms

Football%20Trade%20Directory.png

Football%20Trade%20Directory.png

8461 ms

Fonix.png

Fonix.png

8375 ms

Fan%20Wheels.pdf.jpg

Fan%20Wheels.pdf.jpg

12352 ms

Fan%20Ink.png

Fan%20Ink.png

8888 ms

f.c.%20industries.png

f.c.%20industries.png

9895 ms

EMSA%20GMBH.JPG

EMSA%20GMBH.JPG

14024 ms

Dry%20Robe.png

Dry%20Robe.png

10584 ms

Digi%20Food.png

Digi%20Food.png

10246 ms

Deep%20Blue%20C.png

Deep%20Blue%20C.png

10245 ms

Creative%20Solutions.png

Creative%20Solutions.png

11422 ms

CPLG.png

CPLG.png

10769 ms

Company%20Cards.png

Company%20Cards.png

10761 ms

Charge-it.png

Charge-it.png

10672 ms

Carrier%20Bag%20Shop.jpg

Carrier%20Bag%20Shop.jpg

10474 ms

BTC%20Group.jpg

BTC%20Group.jpg

13024 ms

British%20Christmas%20Jumpers.png

British%20Christmas%20Jumpers.png

10753 ms

Brand%20Promotion.jpg

Brand%20Promotion.jpg

12223 ms

Brand%20Licensing%20Europe.jpg

Brand%20Licensing%20Europe.jpg

19637 ms

Blue%20Ice%20Industries.jpg

Blue%20Ice%20Industries.jpg

10349 ms

Anylogoanywhere.jpg

Anylogoanywhere.jpg

10679 ms

Anwar%20Sons.png

Anwar%20Sons.png

10317 ms

Aluminati%20Skateboards.jpg

Aluminati%20Skateboards.jpg

9663 ms

A.G.%20Products.png

A.G.%20Products.png

8062 ms

speakers-confirmed.jpg

speakers-confirmed.jpg

9459 ms

Home.png

Home.png

8538 ms

Exhibiting.png

Exhibiting.png

8640 ms

Visiting.png

Visiting.png

8623 ms

Smm-directory-Button.png

Smm-directory-Button.png

8887 ms

Hotels.png

Hotels.png

8057 ms

Contact.png

Contact.png

8103 ms

web%20coll.jpg

web%20coll.jpg

8250 ms

2020%20-%20Michael%20Artis.png

2020%20-%20Michael%20Artis.png

10526 ms

Whitestone%20-%20Chris%20Lightfoot.jpg

Whitestone%20-%20Chris%20Lightfoot.jpg

8321 ms

CPLG.jpg

CPLG.jpg

8007 ms

TrueGold%20Michael%20Cole%20Portrait.jpg

TrueGold%20Michael%20Cole%20Portrait.jpg

8530 ms

square%20pic%20wwf%20web.jpg

square%20pic%20wwf%20web.jpg

6860 ms

PicMonkey%20Collage%20england.jpg

PicMonkey%20Collage%20england.jpg

15099 ms

Insight%20Licensing%20Services%20-%20Clement%20Fraceschini.jpg

Insight%20Licensing%20Services%20-%20Clement%20Fraceschini.jpg

5969 ms

seminars.png

seminars.png

5962 ms

guide.png

guide.png

6483 ms

bg-scrollbar-track-y.png

bg-scrollbar-track-y.png

5363 ms

bg-scrollbar-trackend-y.png

bg-scrollbar-trackend-y.png

5182 ms

bg-scrollbar-thumb-y.png

bg-scrollbar-thumb-y.png

5187 ms

Gradient-over-stories.png

Gradient-over-stories.png

5184 ms

Slingshot%20Jackie%20Fast%20Headshot.jpg

Slingshot%20Jackie%20Fast%20Headshot.jpg

6366 ms

England%20Squash.png

England%20Squash.png

7157 ms

LIMA%20-%20Kelvyn%20Gardner.jpg

LIMA%20-%20Kelvyn%20Gardner.jpg

6163 ms

Social%20Chain%20Alex%20Ayin%20Headshot.png

Social%20Chain%20Alex%20Ayin%20Headshot.png

7190 ms

sdfghjkl.jpg

sdfghjkl.jpg

7134 ms

sock%20montage.jpg

sock%20montage.jpg

14804 ms

The%20Non%20League%20Football%20Paper.jpg

The%20Non%20League%20Football%20Paper.jpg

6111 ms

paint%20pandsfinal.jpg

paint%20pandsfinal.jpg

6079 ms

The%20Football%20Paper.jpg

The%20Football%20Paper.jpg

6763 ms

Priority%20SMS%20pic1.jpg

Priority%20SMS%20pic1.jpg

5735 ms

Bloon%20-%20picture%203.png

Bloon%20-%20picture%203.png

6607 ms

The%20Rugby%20Paper.jpg

The%20Rugby%20Paper.jpg

5692 ms

Smmex-Guide16-Trio.png

Smmex-Guide16-Trio.png

9264 ms

The%20Cricket%20Paper.jpg

The%20Cricket%20Paper.jpg

6130 ms

LIMA%20-%20Pic.jpg

LIMA%20-%20Pic.jpg

8512 ms

The%20Golf%20Paper.jpg

The%20Golf%20Paper.jpg

7493 ms

wall%20art%20screen2%20final.jpg

wall%20art%20screen2%20final.jpg

7589 ms

GB%20eye%20-%20picture%204.jpg

GB%20eye%20-%20picture%204.jpg

8125 ms

Kazachok.png

Kazachok.png

13298 ms

Retail%20Focus.jpg

Retail%20Focus.jpg

8211 ms

Pop%20Up%20Banners%20-%20DSC_0012.png

Pop%20Up%20Banners%20-%20DSC_0012.png

10302 ms

House%20of%20Graphics%20-%20Picture%205.jpg

House%20of%20Graphics%20-%20Picture%205.jpg

8521 ms

Sportpaintings%20-%20Picture%201.png

Sportpaintings%20-%20Picture%201.png

10981 ms

Programme%20Master%20-.jpg

Programme%20Master%20-.jpg

12432 ms

Sheath%20-%20swordsheath.jpg

Sheath%20-%20swordsheath.jpg

12300 ms

Fonix%20-%20Picture%203.jpg

Fonix%20-%20Picture%203.jpg

9849 ms

Texsure%20pic3.jpg

Texsure%20pic3.jpg

13283 ms

JP%20Flag%20-%20Picture%201.jpg

JP%20Flag%20-%20Picture%201.jpg

20066 ms

DigiFood%20-%20Picture%203.png

DigiFood%20-%20Picture%203.png

12504 ms

Rainbow%20pic.jpg

Rainbow%20pic.jpg

13869 ms

Malik%20Fashion%20Togs%20-%20Pic.JPG

Malik%20Fashion%20Togs%20-%20Pic.JPG

19815 ms

Turkish%20Embassy%20-%20TIM_logoclaim_TG_cmyk.jpg

Turkish%20Embassy%20-%20TIM_logoclaim_TG_cmyk.jpg

19544 ms

Company%20Cards%20-%20Picture%201.png

Company%20Cards%20-%20Picture%201.png

20102 ms

AG%20Products%20-%20Picture.jpg

AG%20Products%20-%20Picture.jpg

12500 ms

ral%20tek2.png

ral%20tek2.png

19628 ms

MBA%20Merchansing%20-%20Picture%201.jpg

MBA%20Merchansing%20-%20Picture%201.jpg

12391 ms

EMSA%20-%20Picture%204.jpg

EMSA%20-%20Picture%204.jpg

13459 ms

pics%20char.jpg

pics%20char.jpg

14530 ms

Fruit%20of%20the%20Loom%20-%20Picture%202.png

Fruit%20of%20the%20Loom%20-%20Picture%202.png

16511 ms

House%20of%20Flags%20-%20Picture%204.jpg

House%20of%20Flags%20-%20Picture%204.jpg

17891 ms

Creative%20Solutions%20-%20Picture%201.JPG

Creative%20Solutions%20-%20Picture%201.JPG

19722 ms

Slick%20Stuff%20-%20SS_BR_Charity_Walk_Hires.png

Slick%20Stuff%20-%20SS_BR_Charity_Walk_Hires.png

19639 ms

Russell%20Europe%20-%20Picture%201.jpg

Russell%20Europe%20-%20Picture%201.jpg

17640 ms

Sport%20Executive%20-%20SE_1_04_2015_sportex_front_UK.jpg

Sport%20Executive%20-%20SE_1_04_2015_sportex_front_UK.jpg

20411 ms

a4%20golf%20flyer%20HIRES%20v2-page-001%20PICMONKEY.jpg

a4%20golf%20flyer%20HIRES%20v2-page-001%20PICMONKEY.jpg

17254 ms

9.jpg

9.jpg

17534 ms

twitter.png

twitter.png

16183 ms

pintrest_btn.jpg

pintrest_btn.jpg

15854 ms

youtube.jpg

youtube.jpg

15561 ms

golf-paper.gif

golf-paper.gif

15118 ms

blogs-release.gif

blogs-release.gif

15137 ms

brand-jam.gif

brand-jam.gif

14741 ms

band.png

band.png

14649 ms

bih.jpg

bih.jpg

14369 ms

cricket.png

cricket.png

13295 ms

football.png

football.png

12797 ms

football-trade-directory.gif

football-trade-directory.gif

12431 ms

gifts-and-home.gif

gifts-and-home.gif

11976 ms

world.png

world.png

11574 ms

isc_logo.gif

isc_logo.gif

10534 ms

forum.png

forum.png

10381 ms

licensingsource.gif

licensingsource.gif

11259 ms

loverugby.jpg

loverugby.jpg

9714 ms

non-league.gif

non-league.gif

9195 ms

retail-focus.jpg

retail-focus.jpg

9055 ms

rugbypaper.gif

rugbypaper.gif

8658 ms

running-rugby.jpg

running-rugby.jpg

8266 ms

sgb.gif

sgb.gif

7004 ms

si.gif

si.gif

6395 ms

sports.png

sports.png

3712 ms

total-brand.jpg

total-brand.jpg

2760 ms

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total-licensing.jpg

2845 ms

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3286 ms

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2902 ms

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2277 ms

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2622 ms

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2944 ms

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2588 ms

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2626 ms

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2325 ms

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2557 ms

Accessibility Review

smmexevent.com accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

smmexevent.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

smmexevent.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smmexevent.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smmexevent.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smmexevent.com

Open Graph description is not detected on the main page of SMMEX Event. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: