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smow.com screenshot

Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 88

    SEO

    Google-friendlier than
    65% of websites

smow.com

Designer furniture for office and home - smow

Page Load Speed

3.9 sec in total

First Response

568 ms

Resources Loaded

2.7 sec

Page Rendered

645 ms

smow.com screenshot

About Website

Click here to check amazing Smow content for Iran. Otherwise, check out these important facts you probably never knew about smow.com

Online shop for exclusively new, original designer furniture and accessories from Vitra, USM Haller, Kartell, Moormann and others. Many items available immediately. Uncomplicated customer service.

Visit smow.com

Key Findings

We analyzed Smow.com page load time and found that the first response time was 568 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

smow.com performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value11.9 s

0/100

25%

SI (Speed Index)

Value5.6 s

53/100

10%

TBT (Total Blocking Time)

Value960 ms

29/100

30%

CLS (Cumulative Layout Shift)

Value0.016

100/100

15%

TTI (Time to Interactive)

Value8.6 s

37/100

10%

Network Requests Diagram

www.smow.com

568 ms

js

77 ms

fbevents.js

36 ms

flowbox.js

76 ms

smow-3.10.11-min.css

215 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 90% of them (64 requests) were addressed to the original Smow.com, 3% (2 requests) were made to Googletagmanager.com and 1% (1 request) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Smow.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 201.3 kB (8%)

Content Size

2.4 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smow.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 91.1 kB

  • Original 108.0 kB
  • After minification 98.5 kB
  • After compression 16.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 91.1 kB or 84% of the original size.

Image Optimization

-4%

Potential reduce by 87.3 kB

  • Original 2.2 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smow images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 11.7 kB

  • Original 86.9 kB
  • After minification 86.9 kB
  • After compression 75.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 11.7 kB or 13% of the original size.

CSS Optimization

-23%

Potential reduce by 11.1 kB

  • Original 49.3 kB
  • After minification 49.3 kB
  • After compression 38.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smow.com needs all CSS files to be minified and compressed as it can save up to 11.1 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (17%)

Requests Now

64

After Optimization

53

  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smow. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.smow.com

www.smow.com

568 ms

js

js

77 ms

fbevents.js

fbevents.js

36 ms

flowbox.js

flowbox.js

76 ms

smow-3.10.11-min.css

smow-3.10.11-min.css

215 ms

X59696C96E7E038324D65BF6C61803139.gif

X59696C96E7E038324D65BF6C61803139.gif

754 ms

jquery-3.7.1-min.js

jquery-3.7.1-min.js

380 ms

jquery-migrate-3.4.1-min.js

jquery-migrate-3.4.1-min.js

473 ms

smow-common-3.10.11-min.js

smow-common-3.10.11-min.js

499 ms

bootstrap4-3.10.11-min.js

bootstrap4-3.10.11-min.js

505 ms

smow-3.10.11-min.js

smow-3.10.11-min.js

503 ms

shop-3.10.11-min.js

shop-3.10.11-min.js

498 ms

slick-3.10.11-min.js

slick-3.10.11-min.js

503 ms

smow-logo-4.svg

smow-logo-4.svg

555 ms

2017-11_kategorie-usm-konfi.jpg

2017-11_kategorie-usm-konfi.jpg

750 ms

menu_raeume_zuhause.jpg

menu_raeume_zuhause.jpg

801 ms

menu_raeume_buero.jpg

menu_raeume_buero.jpg

796 ms

vitra.png

vitra.png

750 ms

usm-haller-logo.png

usm-haller-logo.png

752 ms

thonet.png

thonet.png

751 ms

knoll.png

knoll.png

755 ms

moormann-2.png

moormann-2.png

754 ms

artemide.png

artemide.png

756 ms

fritzhansen-2.png

fritzhansen-2.png

795 ms

hay.png

hay.png

814 ms

richard-lampert-2.png

richard-lampert-2.png

815 ms

muuto-logo-3.png

muuto-logo-3.png

832 ms

louis-poulsen-logo-3.png

louis-poulsen-logo-3.png

854 ms

cassina-logo.png

cassina-logo.png

855 ms

menu_original.jpg

menu_original.jpg

891 ms

menu_topics.jpg

menu_topics.jpg

1001 ms

menu-info-store.jpg

menu-info-store.jpg

1381 ms

menu_planning.jpg

menu_planning.jpg

1115 ms

menu_stores.jpg

menu_stores.jpg

1039 ms

andtradition-como-varianten-aluminium-on_th.jpg

andtradition-como-varianten-aluminium-on_th.jpg

945 ms

andtradition-halten-beistelltisch-polierter-stahl-verde-guatemala-marmor-01_th.png

andtradition-halten-beistelltisch-polierter-stahl-verde-guatemala-marmor-01_th.png

984 ms

andtradition-rotate-hunter-03_th.jpg

andtradition-rotate-hunter-03_th.jpg

1040 ms

andtradition-flowerpot-vp10-swim-blue-on_th.png

andtradition-flowerpot-vp10-swim-blue-on_th.png

1078 ms

string-system-1949-2024-freisteller-01_th.jpg

string-system-1949-2024-freisteller-01_th.jpg

1095 ms

carlhansen-teak-set-ch24-ch327-freisteller-03_th.jpg

carlhansen-teak-set-ch24-ch327-freisteller-03_th.jpg

1133 ms

carl-hansen-ch327-teak-01_th.jpg

carl-hansen-ch327-teak-01_th.jpg

1135 ms

js

js

81 ms

fermob-luxembourg-tisch-143x80cm-marshmallow_th.jpg

fermob-luxembourg-tisch-143x80cm-marshmallow_th.jpg

946 ms

landing

landing

155 ms

open-sans-v15-latin-regular.woff

open-sans-v15-latin-regular.woff

802 ms

open-sans-v15-latin-600.woff

open-sans-v15-latin-600.woff

771 ms

open-sans-v15-latin-700.woff

open-sans-v15-latin-700.woff

751 ms

open-sans-v15-latin-800.woff

open-sans-v15-latin-800.woff

750 ms

linearicons-63fa6c33a02f7b68540ac27f90a540df.woff

linearicons-63fa6c33a02f7b68540ac27f90a540df.woff

798 ms

glyphicons-social-regular-3.woff

glyphicons-social-regular-3.woff

797 ms

X59696C96E7E038324D65BF6C61803139.js

X59696C96E7E038324D65BF6C61803139.js

205 ms

fermob-cocotte-beistelltisch-vars-marshmallow-01_th.jpg

fermob-cocotte-beistelltisch-vars-marshmallow-01_th.jpg

794 ms

fermob-luxembourg-stuhl-lebkuchen_th.jpg

fermob-luxembourg-stuhl-lebkuchen_th.jpg

591 ms

fermob-belleville-zwei-sitzer-sofa-grauweiss-pesto-01_th.jpg

fermob-belleville-zwei-sitzer-sofa-grauweiss-pesto-01_th.jpg

592 ms

fermob-luxembourg-bank-mit-rueckenlehne-pesto_th.jpg

fermob-luxembourg-bank-mit-rueckenlehne-pesto_th.jpg

616 ms

visa_pos_fc.png

visa_pos_fc.png

630 ms

mc_accpt_060_png.png

mc_accpt_060_png.png

647 ms

Amex-45.png

Amex-45.png

669 ms

SafeKey_BlueBox_rgb.png

SafeKey_BlueBox_rgb.png

668 ms

de-pp-logo-100px.png

de-pp-logo-100px.png

667 ms

logo-sofortueberweisung.png

logo-sofortueberweisung.png

682 ms

ideal-logo.svg

ideal-logo.svg

678 ms

flag-en.png

flag-en.png

696 ms

flag-ch.png

flag-ch.png

703 ms

smow-cookie-info-flowbox-one-click-4.jpg

smow-cookie-info-flowbox-one-click-4.jpg

891 ms

hay-palissade-2024-spring-sale-discount-outdoor-furniture-teaser.jpg

hay-palissade-2024-spring-sale-discount-outdoor-furniture-teaser.jpg

910 ms

thonet-lum-table-floor-lamp-action-teaser.jpg

thonet-lum-table-floor-lamp-action-teaser.jpg

716 ms

fritz-hansen-skagerak-outdoor-kollektion-teaser.jpg

fritz-hansen-skagerak-outdoor-kollektion-teaser.jpg

719 ms

ajax-loader.gif

ajax-loader.gif

692 ms

thonet-lum-table-floor-lamp-action-teaser.jpg

thonet-lum-table-floor-lamp-action-teaser.jpg

96 ms

fritz-hansen-skagerak-outdoor-kollektion-teaser.jpg

fritz-hansen-skagerak-outdoor-kollektion-teaser.jpg

284 ms

Accessibility Review

smow.com accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

smow.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

smow.com SEO score

88

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smow.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smow.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smow.com

Open Graph description is not detected on the main page of Smow. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: