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sniff.co.nz screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

sniff.co.nz

Index of /

Page Load Speed

4 sec in total

First Response

836 ms

Resources Loaded

2.9 sec

Page Rendered

242 ms

sniff.co.nz screenshot

About Website

Visit sniff.co.nz now to see the best up-to-date Sniff content and also check out these interesting facts you probably never knew about sniff.co.nz

SNIFF NZ offers quality E-cigarettes. The Electronic cigarettes is one of the most successful alternative to traditional tobacco cigarettes.

Visit sniff.co.nz

Key Findings

We analyzed Sniff.co.nz page load time and found that the first response time was 836 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

sniff.co.nz performance score

0

Network Requests Diagram

sniff.co.nz

836 ms

bootstrap.min.css

517 ms

bootstrap.css

494 ms

colorbox.css

410 ms

stylesheet.css

415 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 66% of them (65 requests) were addressed to the original Sniff.co.nz, 14% (14 requests) were made to Scontent.xx.fbcdn.net and 10% (10 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Sniff.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 769.7 kB (49%)

Content Size

1.6 MB

After Optimization

792.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sniff.co.nz main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 685.0 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 55.7 kB

  • Original 64.7 kB
  • After minification 56.8 kB
  • After compression 9.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.9 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 55.7 kB or 86% of the original size.

Image Optimization

-12%

Potential reduce by 82.6 kB

  • Original 685.0 kB
  • After minification 602.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sniff needs image optimization as it can save up to 82.6 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-72%

Potential reduce by 318.6 kB

  • Original 442.2 kB
  • After minification 408.9 kB
  • After compression 123.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 318.6 kB or 72% of the original size.

CSS Optimization

-85%

Potential reduce by 312.8 kB

  • Original 370.0 kB
  • After minification 312.8 kB
  • After compression 57.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sniff.co.nz needs all CSS files to be minified and compressed as it can save up to 312.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (39%)

Requests Now

92

After Optimization

56

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sniff. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

sniff.co.nz

sniff.co.nz

836 ms

bootstrap.min.css

bootstrap.min.css

517 ms

bootstrap.css

bootstrap.css

494 ms

colorbox.css

colorbox.css

410 ms

stylesheet.css

stylesheet.css

415 ms

responsive.css

responsive.css

410 ms

font-awesome.css

font-awesome.css

421 ms

slideshow.css

slideshow.css

503 ms

itabs.css

itabs.css

510 ms

quicklook.js

quicklook.js

795 ms

bootstrap.min.js

bootstrap.min.js

843 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

697 ms

product-zoom.js

product-zoom.js

666 ms

jquery-ui-1.8.16.custom.min.js

jquery-ui-1.8.16.custom.min.js

778 ms

jquery-ui-1.8.16.custom.css

jquery-ui-1.8.16.custom.css

634 ms

jquery.cookie.js

jquery.cookie.js

764 ms

jquery.colorbox.js

jquery.colorbox.js

745 ms

tabs.js

tabs.js

777 ms

common.js

common.js

861 ms

custom.js

custom.js

860 ms

jquery.nivo.slider.pack.js

jquery.nivo.slider.pack.js

848 ms

jquery.jcarousel.min.js

jquery.jcarousel.min.js

882 ms

css

css

26 ms

css

css

58 ms

carousel.css

carousel.css

947 ms

analytics.js

analytics.js

21 ms

sniff-logo-with-slogan.png

sniff-logo-with-slogan.png

200 ms

5k-1000x410.jpg

5k-1000x410.jpg

323 ms

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130 ms

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178 ms

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182 ms

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184 ms

product-20pack-mint-225x225.jpg

product-20pack-mint-225x225.jpg

183 ms

strawberry-185x220.jpg

strawberry-185x220.jpg

226 ms

mint-185x220.jpg

mint-185x220.jpg

254 ms

marlboro-185x220.jpg

marlboro-185x220.jpg

258 ms

energy-185x220.jpg

energy-185x220.jpg

271 ms

apple-185x220.jpg

apple-185x220.jpg

328 ms

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product-3%20pack-strawberry-185x220.jpg

333 ms

product-3pack-apple-185x220.jpg

product-3pack-apple-185x220.jpg

339 ms

product-3-energy-185x220.jpg

product-3-energy-185x220.jpg

342 ms

tobacco%203pk-185x220.jpg

tobacco%203pk-185x220.jpg

342 ms

cool%20min-%203pkt-185x220.jpg

cool%20min-%203pkt-185x220.jpg

405 ms

sample%20flavour-185x220.jpg

sample%20flavour-185x220.jpg

481 ms

product-4pack-mint-185x220.jpg

product-4pack-mint-185x220.jpg

431 ms

product-1-mint-185x220.jpg

product-1-mint-185x220.jpg

484 ms

product-1-marlboro-185x220.jpg

product-1-marlboro-185x220.jpg

482 ms

product-4pack-marlboro-185x220.jpg

product-4pack-marlboro-185x220.jpg

482 ms

product-20pack-mint-185x220.jpg

product-20pack-mint-185x220.jpg

487 ms

product-20pack-redbull-185x220.jpg

product-20pack-redbull-185x220.jpg

486 ms

product-20pack-strawberry-185x220.jpg

product-20pack-strawberry-185x220.jpg

512 ms

product-20pack-marlboro-185x220.jpg

product-20pack-marlboro-185x220.jpg

520 ms

product-20pack-apple-185x220.jpg

product-20pack-apple-185x220.jpg

504 ms

LEARN%20MORE%20ABOUT%20SNIFF%20E%20CIG.jpg

LEARN%20MORE%20ABOUT%20SNIFF%20E%20CIG.jpg

542 ms

FLAVOUR.jpg

FLAVOUR.jpg

612 ms

BECOME%20A%20DISTRIBUTOR.jpg

BECOME%20A%20DISTRIBUTOR.jpg

587 ms

f_lo.png

f_lo.png

585 ms

all.js

all.js

9 ms

certs.jpg

certs.jpg

580 ms

glyphicons-halflings.png

glyphicons-halflings.png

980 ms

arrow-down.png

arrow-down.png

637 ms

collect

collect

21 ms

bkg-tile.jpg

bkg-tile.jpg

675 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

714 ms

145 ms

xd_arbiter.php

xd_arbiter.php

58 ms

xd_arbiter.php

xd_arbiter.php

103 ms

arrows.png

arrows.png

581 ms

arrow_up.png

arrow_up.png

546 ms

arrow_down.png

arrow_down.png

554 ms

www.sniff.co.nz

www.sniff.co.nz

1030 ms

slider-arrows.png

slider-arrows.png

650 ms

slideshow-nav.png

slideshow-nav.png

640 ms

like_box.php

like_box.php

170 ms

410ucuAGgaJ.css

410ucuAGgaJ.css

37 ms

tSbl8xBI27R.css

tSbl8xBI27R.css

43 ms

q68gy-v_YMF.js

q68gy-v_YMF.js

42 ms

FJmpeSpHpjS.js

FJmpeSpHpjS.js

64 ms

0wM5s1Khldu.js

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41 ms

1bNoFZUdlYZ.js

1bNoFZUdlYZ.js

62 ms

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68 ms

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37 ms

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17 ms

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19 ms

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19 ms

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34 ms

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19 ms

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19 ms

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20 ms

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23 ms

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20 ms

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22 ms

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24 ms

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23 ms

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11 ms

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14 ms

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6 ms

pQrUxxo5oQp.js

pQrUxxo5oQp.js

5 ms

SEO Factors

sniff.co.nz SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sniff.co.nz can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Sniff.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sniff.co.nz

Open Graph description is not detected on the main page of Sniff. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: