Tools & Wizards About Us
snowballeffect.com.au screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

snowballeffect.com.au

NZ's leading online investment marketplace – Snowball Effect

Page Load Speed

9.5 sec in total

First Response

662 ms

Resources Loaded

8.4 sec

Page Rendered

381 ms

snowballeffect.com.au screenshot

About Website

Visit snowballeffect.com.au now to see the best up-to-date Snowball Effect content and also check out these interesting facts you probably never knew about snowballeffect.com.au

New Zealand's leading equity investment marketplace. Simplified investment into high growth Kiwi companies.

Visit snowballeffect.com.au

Key Findings

We analyzed Snowballeffect.com.au page load time and found that the first response time was 662 ms and then it took 8.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

snowballeffect.com.au performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value14.7 s

0/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value1,280 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0.038

100/100

15%

TTI (Time to Interactive)

Value13.0 s

12/100

10%

Network Requests Diagram

snowballeffect.com.au

662 ms

snowballeffect.com.au

893 ms

www.snowballeffect.com.au

957 ms

css

25 ms

foundation-icons.css

867 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 61% of them (27 requests) were addressed to the original Snowballeffect.com.au, 9% (4 requests) were made to Fonts.gstatic.com and 5% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Snowballeffect.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 64.3 kB (9%)

Content Size

727.2 kB

After Optimization

662.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Snowballeffect.com.au main page is 727.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. CSS take 329.9 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 30.5 kB

  • Original 40.2 kB
  • After minification 35.2 kB
  • After compression 9.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.9 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.5 kB or 76% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 284.4 kB
  • After minification 284.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Snowball Effect images are well optimized though.

JavaScript Optimization

-44%

Potential reduce by 32.1 kB

  • Original 72.7 kB
  • After minification 72.7 kB
  • After compression 40.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.1 kB or 44% of the original size.

CSS Optimization

-1%

Potential reduce by 1.7 kB

  • Original 329.9 kB
  • After minification 329.9 kB
  • After compression 328.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Snowballeffect.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 11 (31%)

Requests Now

36

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Snowball Effect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

snowballeffect.com.au

snowballeffect.com.au

662 ms

snowballeffect.com.au

snowballeffect.com.au

893 ms

www.snowballeffect.com.au

www.snowballeffect.com.au

957 ms

css

css

25 ms

foundation-icons.css

foundation-icons.css

867 ms

all.css

all.css

2227 ms

email-decode.min.js

email-decode.min.js

16 ms

main.js

main.js

1661 ms

home.js

home.js

904 ms

survey.js

survey.js

1930 ms

snowball-logo-stacked.svg

snowball-logo-stacked.svg

923 ms

icon-nz.svg

icon-nz.svg

977 ms

home_video-2018.jpg

home_video-2018.jpg

1968 ms

icon-coins.png

icon-coins.png

925 ms

icon-buildings.png

icon-buildings.png

960 ms

icon-magnifying-glass.png

icon-magnifying-glass.png

870 ms

icon-trophy.svg

icon-trophy.svg

1772 ms

icon-capital-raised.svg

icon-capital-raised.svg

1786 ms

icon-helmet-question.png

icon-helmet-question.png

1796 ms

gtm.js

gtm.js

168 ms

background-opera.jpg

background-opera.jpg

1885 ms

background-sydney.jpg

background-sydney.jpg

2218 ms

karma-cola.jpg

karma-cola.jpg

3025 ms

ubco.jpg

ubco.jpg

3212 ms

archipro.jpg

archipro.jpg

2984 ms

suitefiles.jpg

suitefiles.jpg

2762 ms

background-bridge.jpg

background-bridge.jpg

3232 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

118 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

177 ms

S6u9w4BMUTPHh50XSwiPHA.ttf

S6u9w4BMUTPHh50XSwiPHA.ttf

202 ms

foundation-icons.woff

foundation-icons.woff

3439 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISmb2Rm.ttf

202 ms

insight.min.js

insight.min.js

180 ms

mixpanel-2-latest.min.js

mixpanel-2-latest.min.js

145 ms

fbevents.js

fbevents.js

90 ms

analytics.js

analytics.js

113 ms

hotjar-1556853.js

hotjar-1556853.js

164 ms

insight_tag_errors.gif

insight_tag_errors.gif

123 ms

insight_tag_errors.gif

insight_tag_errors.gif

156 ms

collect

collect

24 ms

collect

collect

37 ms

js

js

47 ms

modules.a4fd7e5489291affcf56.js

modules.a4fd7e5489291affcf56.js

13 ms

getCheckLocaleIp

getCheckLocaleIp

350 ms

Accessibility Review

snowballeffect.com.au accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

snowballeffect.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

snowballeffect.com.au SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Snowballeffect.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Snowballeffect.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

snowballeffect.com.au

Open Graph data is detected on the main page of Snowball Effect. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: