Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

sociomantic.com

Sociomantic Labs | Programmatic Display for eCommerce

Page Load Speed

2.9 sec in total

First Response

240 ms

Resources Loaded

2.1 sec

Page Rendered

613 ms

sociomantic.com screenshot

About Website

Visit sociomantic.com now to see the best up-to-date Sociomantic content for Tunisia and also check out these interesting facts you probably never knew about sociomantic.com

Sociomantic Labs, a dunnhumby company, helps the world’s top advertisers grow reach and increase customer loyalty with programmatic solutions for online, mobile web and in-app display advertising.

Visit sociomantic.com

Key Findings

We analyzed Sociomantic.com page load time and found that the first response time was 240 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

sociomantic.com performance score

0

Network Requests Diagram

sociomantic.com

240 ms

www.sociomantic.com

775 ms

modernizr.js

184 ms

jquery.min.js

65 ms

parsley.jquery.js

277 ms

Our browser made a total of 15 requests to load all elements on the main page. We found that 53% of them (8 requests) were addressed to the original Sociomantic.com, 13% (2 requests) were made to Privacy-policy.truste.com and 13% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (775 ms) belongs to the original domain Sociomantic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 386.8 kB (68%)

Content Size

565.3 kB

After Optimization

178.5 kB

In fact, the total size of Sociomantic.com main page is 565.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 462.7 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 84.3 kB

  • Original 98.1 kB
  • After minification 83.1 kB
  • After compression 13.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.1 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 84.3 kB or 86% of the original size.

Image Optimization

-37%

Potential reduce by 1.6 kB

  • Original 4.5 kB
  • After minification 2.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sociomantic needs image optimization as it can save up to 1.6 kB or 37% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-65%

Potential reduce by 300.9 kB

  • Original 462.7 kB
  • After minification 396.9 kB
  • After compression 161.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 300.9 kB or 65% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (75%)

Requests Now

12

After Optimization

3

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sociomantic. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

sociomantic.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sociomantic.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sociomantic.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Sociomantic. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: