Tools & Wizards About Us
softwaterinc.com screenshot

Report Summary

  • 73

    Performance

    Renders faster than
    82% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 79% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

softwaterinc.com

Soft Water, Inc. • Drinking Water Filters & Systems • Waukesha, WI

Page Load Speed

1.4 sec in total

First Response

154 ms

Resources Loaded

770 ms

Page Rendered

437 ms

softwaterinc.com screenshot

About Website

Welcome to softwaterinc.com homepage info - get ready to check Soft Water Inc best content right away, or after learning these important things about softwaterinc.com

Water softener installation & repair services for SE WI. Residential and commercial water softeners, iron filters, reverse osmosis drinking systems.

Visit softwaterinc.com

Key Findings

We analyzed Softwaterinc.com page load time and found that the first response time was 154 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

softwaterinc.com performance score

73

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

16/100

25%

SI (Speed Index)

Value3.0 s

94/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value3.4 s

93/100

10%

Network Requests Diagram

softwaterinc.com

154 ms

softwaterinc.com

231 ms

css

73 ms

style.min.css

40 ms

cff-style.min.css

52 ms

Our browser made a total of 36 requests to load all elements on the main page. We found that 86% of them (31 requests) were addressed to the original Softwaterinc.com, 6% (2 requests) were made to Googletagmanager.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (292 ms) belongs to the original domain Softwaterinc.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 93.3 kB (8%)

Content Size

1.2 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Softwaterinc.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 870.5 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 88.5 kB

  • Original 111.1 kB
  • After minification 109.0 kB
  • After compression 22.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 88.5 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 870.5 kB
  • After minification 870.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Soft Water Inc images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 4.2 kB

  • Original 157.5 kB
  • After minification 157.5 kB
  • After compression 153.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 588 B

  • Original 91.4 kB
  • After minification 91.4 kB
  • After compression 90.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Softwaterinc.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (68%)

Requests Now

31

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Soft Water Inc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

softwaterinc.com

softwaterinc.com

154 ms

softwaterinc.com

softwaterinc.com

231 ms

css

css

73 ms

style.min.css

style.min.css

40 ms

cff-style.min.css

cff-style.min.css

52 ms

font-awesome.min.css

font-awesome.min.css

68 ms

wppopups-base.css

wppopups-base.css

61 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

63 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

65 ms

avia-merged-styles-c774abe79d5af1c6ca8943fff8591541---670235cfecc0b.css

avia-merged-styles-c774abe79d5af1c6ca8943fff8591541---670235cfecc0b.css

84 ms

post-330.css

post-330.css

71 ms

csshero-static-style-enfold.css

csshero-static-style-enfold.css

70 ms

jquery.min.js

jquery.min.js

81 ms

termageddon-usercentrics-ajax.min.js

termageddon-usercentrics-ajax.min.js

131 ms

js

js

158 ms

avia-head-scripts-e46866dab1f04e2304ef208497ce46a5---670235d039b3e.js

avia-head-scripts-e46866dab1f04e2304ef208497ce46a5---670235d039b3e.js

129 ms

hooks.min.js

hooks.min.js

128 ms

wppopups.js

wppopups.js

156 ms

cff-scripts.min.js

cff-scripts.min.js

161 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

161 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

153 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

150 ms

googlesitekit-events-provider-wpforms-b35450445f9cb0eeb855.js

googlesitekit-events-provider-wpforms-b35450445f9cb0eeb855.js

149 ms

avia-footer-scripts-9d440ad7a636cb0b15881afbd370a614---670235d0e9e48.js

avia-footer-scripts-9d440ad7a636cb0b15881afbd370a614---670235d0e9e48.js

292 ms

gtm.js

gtm.js

169 ms

Soft-Water-Logo.png

Soft-Water-Logo.png

153 ms

Soft-Water-New-Logo-WHITE.png

Soft-Water-New-Logo-WHITE.png

153 ms

Soft-Water-Inc.jpg

Soft-Water-Inc.jpg

150 ms

Contact-1.jpg

Contact-1.jpg

149 ms

Water-Quality-Association.png

Water-Quality-Association.png

154 ms

Better-Business-Bureau.png

Better-Business-Bureau.png

236 ms

Soft-Water-New-Logo-WHITE-300x105.png

Soft-Water-New-Logo-WHITE-300x105.png

154 ms

Southeast_Wisconsin_Salt_Delivery_0-36x36.jpg

Southeast_Wisconsin_Salt_Delivery_0-36x36.jpg

150 ms

Best_Water_Systems_Wisconsin-36x36.jpg

Best_Water_Systems_Wisconsin-36x36.jpg

154 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYA.ttf

57 ms

entypo-fontello.woff

entypo-fontello.woff

22 ms

Accessibility Review

softwaterinc.com accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

softwaterinc.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

softwaterinc.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Softwaterinc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Softwaterinc.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

softwaterinc.com

Open Graph data is detected on the main page of Soft Water Inc. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: