Tools & Wizards About Us
soulbranding.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

soulbranding.com

HOME - SoulBranding℠ Aligning human values, corporate strategy and brand experience

Page Load Speed

5.2 sec in total

First Response

301 ms

Resources Loaded

4.8 sec

Page Rendered

176 ms

soulbranding.com screenshot

About Website

Welcome to soulbranding.com homepage info - get ready to check Soul Branding best content right away, or after learning these important things about soulbranding.com

Humanity, Inc/SoulBranding℠ Institute - Aligning Human Values, Corporate Strategy And Authentic Experience

Visit soulbranding.com

Key Findings

We analyzed Soulbranding.com page load time and found that the first response time was 301 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

soulbranding.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

22/100

25%

SI (Speed Index)

Value13.3 s

2/100

10%

TBT (Total Blocking Time)

Value1,720 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.031

100/100

15%

TTI (Time to Interactive)

Value14.8 s

8/100

10%

Network Requests Diagram

www.soulbranding.com

301 ms

common.css

2983 ms

image-folder-modules.js

217 ms

yahoo-dom-event.js

141 ms

connection_core-min.js

96 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 51% of them (23 requests) were addressed to the original Soulbranding.com, 16% (7 requests) were made to Static1.1.sqspcdn.com and 11% (5 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (3 sec) belongs to the original domain Soulbranding.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 250.8 kB (30%)

Content Size

844.8 kB

After Optimization

594.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Soulbranding.com main page is 844.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 427.3 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 15.2 kB

  • Original 21.4 kB
  • After minification 19.3 kB
  • After compression 6.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.2 kB or 71% of the original size.

Image Optimization

-7%

Potential reduce by 20.8 kB

  • Original 306.1 kB
  • After minification 285.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Soul Branding images are well optimized though.

JavaScript Optimization

-44%

Potential reduce by 189.2 kB

  • Original 427.3 kB
  • After minification 390.7 kB
  • After compression 238.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 189.2 kB or 44% of the original size.

CSS Optimization

-28%

Potential reduce by 25.6 kB

  • Original 90.0 kB
  • After minification 83.1 kB
  • After compression 64.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Soulbranding.com needs all CSS files to be minified and compressed as it can save up to 25.6 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (52%)

Requests Now

42

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Soul Branding. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.soulbranding.com

www.soulbranding.com

301 ms

common.css

common.css

2983 ms

image-folder-modules.js

image-folder-modules.js

217 ms

yahoo-dom-event.js

yahoo-dom-event.js

141 ms

connection_core-min.js

connection_core-min.js

96 ms

json-min.js

json-min.js

100 ms

animation-min.js

animation-min.js

156 ms

selector.js

selector.js

212 ms

element.js

element.js

1935 ms

global.js

global.js

298 ms

lightbox.js

lightbox.js

283 ms

api.js

api.js

295 ms

base64.js

base64.js

302 ms

census.js

census.js

369 ms

yui2-yui3-bridge.js

yui2-yui3-bridge.js

380 ms

squarespace-gallery-slideshow.js

squarespace-gallery-slideshow.js

418 ms

cookie-min.js

cookie-min.js

2931 ms

eu-cookie-policy.js

eu-cookie-policy.js

2640 ms

webfont.js

webfont.js

42 ms

ga.js

ga.js

30 ms

RecordHit

RecordHit

444 ms

folder-expand.png

folder-expand.png

407 ms

tGcYNRX-ODw

tGcYNRX-ODw

88 ms

__utm.gif

__utm.gif

12 ms

www-player.css

www-player.css

7 ms

www-embed-player.js

www-embed-player.js

27 ms

base.js

base.js

54 ms

ad_status.js

ad_status.js

158 ms

QGccEJWqd_gIzr4UnyRjJu4DFpzUq3q8RcWI0eePlNs.js

QGccEJWqd_gIzr4UnyRjJu4DFpzUq3q8RcWI0eePlNs.js

115 ms

embed.js

embed.js

44 ms

line.gif

line.gif

61 ms

Banner+photo+w+hands+Flip+Side+of+ESG+Risk++date.png

Banner+photo+w+hands+Flip+Side+of+ESG+Risk++date.png

65 ms

twitter+mini.bmp

twitter+mini.bmp

168 ms

Ad+in+ammachi+journal+humanity_amma_0206131+copy.jpg

Ad+in+ammachi+journal+humanity_amma_0206131+copy.jpg

59 ms

humanity_banner_6.jpg

humanity_banner_6.jpg

406 ms

header.gif

header.gif

135 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

131 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

131 ms

id

id

29 ms

Create

Create

104 ms

GenerateIT

GenerateIT

13 ms

facebook+mini.bmp

facebook+mini.bmp

61 ms

loading.gif

loading.gif

88 ms

overlay-arrow-left.png

overlay-arrow-left.png

88 ms

overlay-arrow-right.png

overlay-arrow-right.png

89 ms

Accessibility Review

soulbranding.com accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

soulbranding.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

soulbranding.com SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Soulbranding.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Soulbranding.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

soulbranding.com

Open Graph description is not detected on the main page of Soul Branding. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: