Tools & Wizards About Us
southeastadvertiser.com screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

southeastadvertiser.com

The Southeast Advertiser Ultimate Auction & Buyers Resource Guide

Page Load Speed

7.1 sec in total

First Response

1.9 sec

Resources Loaded

4.2 sec

Page Rendered

1 sec

southeastadvertiser.com screenshot

About Website

Welcome to southeastadvertiser.com homepage info - get ready to check Southeast Advertiser best content right away, or after learning these important things about southeastadvertiser.com

Welcome to The Southeast Advertiser. We are Tennessee & Kentucky’s Ultimate Auction and Buyers’ Resource Guide since 2001. We deliver 23,000 hard copies monthly throughout our 24 county distribution a...

Visit southeastadvertiser.com

Key Findings

We analyzed Southeastadvertiser.com page load time and found that the first response time was 1.9 sec and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

southeastadvertiser.com performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.5 s

0/100

10%

LCP (Largest Contentful Paint)

Value9.9 s

0/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value12.5 s

14/100

10%

Network Requests Diagram

southeastadvertiser.com

1897 ms

two_2f781b8d3cb3b959a0c409708056954d.css

310 ms

lazyload.min.js

55 ms

logo.png

53 ms

2020WebsiteHeader2.png

468 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 75% of them (38 requests) were addressed to the original Southeastadvertiser.com, 20% (10 requests) were made to Static.xx.fbcdn.net and 4% (2 requests) were made to Scontent-iad3-1.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Southeastadvertiser.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (9%)

Content Size

14.0 MB

After Optimization

12.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Southeastadvertiser.com main page is 14.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 12.6 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 132.4 kB

  • Original 156.0 kB
  • After minification 154.6 kB
  • After compression 23.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 132.4 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 64.4 kB

  • Original 12.6 MB
  • After minification 12.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Southeast Advertiser images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 4.8 kB

  • Original 7.5 kB
  • After minification 7.5 kB
  • After compression 2.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 4.8 kB or 64% of the original size.

CSS Optimization

-88%

Potential reduce by 1.0 MB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 139.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Southeastadvertiser.com needs all CSS files to be minified and compressed as it can save up to 1.0 MB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (16%)

Requests Now

49

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Southeast Advertiser. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

southeastadvertiser.com

southeastadvertiser.com

1897 ms

two_2f781b8d3cb3b959a0c409708056954d.css

two_2f781b8d3cb3b959a0c409708056954d.css

310 ms

lazyload.min.js

lazyload.min.js

55 ms

logo.png

logo.png

53 ms

2020WebsiteHeader2.png

2020WebsiteHeader2.png

468 ms

CurrentEdition2020.png

CurrentEdition2020.png

99 ms

1.png

1.png

232 ms

1-2.png

1-2.png

475 ms

1-1.png

1-1.png

577 ms

HallcombAuctions616.png

HallcombAuctions616.png

234 ms

Bryant617.png

Bryant617.png

262 ms

BuffaloValleyPOSTCARD.png

BuffaloValleyPOSTCARD.png

254 ms

COLLEGE-STREET-ONLINE-8-1-23.png

COLLEGE-STREET-ONLINE-8-1-23.png

315 ms

DMSimpson618.png

DMSimpson618.png

306 ms

Equipment_flyer.png

Equipment_flyer.png

314 ms

ExpressAuctionHalfPage618.png

ExpressAuctionHalfPage618.png

358 ms

ExpressAuctionThirdPage618.png

ExpressAuctionThirdPage618.png

417 ms

HauntedRock.png

HauntedRock.png

367 ms

HulonFerrell.png

HulonFerrell.png

410 ms

Jewelry_flyer.png

Jewelry_flyer.png

419 ms

PageRealtyauction617a.png

PageRealtyauction617a.png

461 ms

PIGEONROOST.png

PIGEONROOST.png

468 ms

REED-AUCTION.png

REED-AUCTION.png

473 ms

SOUTHLOVELADY.png

SOUTHLOVELADY.png

514 ms

Willis-Estelle-Short-Estate-Front.png

Willis-Estelle-Short-Estate-Front.png

515 ms

CumberlandCoGUNSHOW.png

CumberlandCoGUNSHOW.png

575 ms

ClaytonCookeville616.png

ClaytonCookeville616.png

524 ms

a4ClayCountyHeritageDays616c-1.png

a4ClayCountyHeritageDays616c-1.png

735 ms

DigitalEditonIpad2020-1024x880.png

DigitalEditonIpad2020-1024x880.png

576 ms

HwyTire616.png

HwyTire616.png

620 ms

HillTopAuto617.png

HillTopAuto617.png

633 ms

HwyTIre606b.png

HwyTIre606b.png

678 ms

map.png

map.png

632 ms

fre-add.png

fre-add.png

629 ms

oy-ys.png

oy-ys.png

671 ms

let-s-be-friends.jpg

let-s-be-friends.jpg

682 ms

footer_logo.png

footer_logo.png

683 ms

icomoon.woff

icomoon.woff

670 ms

page.php

page.php

94 ms

zoz2R2rH-QY.css

zoz2R2rH-QY.css

17 ms

Uq3QOVza5tw.js

Uq3QOVza5tw.js

24 ms

teTZ2tZqwkq.js

teTZ2tZqwkq.js

24 ms

BECqV_OB-Tv.js

BECqV_OB-Tv.js

58 ms

xNa_5SPtPNu.js

xNa_5SPtPNu.js

65 ms

p55HfXW__mM.js

p55HfXW__mM.js

65 ms

e7Tp58KLYmo.js

e7Tp58KLYmo.js

64 ms

q4SZVAjzsaO.js

q4SZVAjzsaO.js

63 ms

240121218_254219043380181_7501768126306386138_n.jpg

240121218_254219043380181_7501768126306386138_n.jpg

36 ms

7FeuJQyTR-0.js

7FeuJQyTR-0.js

11 ms

365200596_753347753467305_3015126287528212246_n.jpg

365200596_753347753467305_3015126287528212246_n.jpg

12 ms

UXtr_j2Fwe-.png

UXtr_j2Fwe-.png

8 ms

Accessibility Review

southeastadvertiser.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

southeastadvertiser.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

southeastadvertiser.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Southeastadvertiser.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Southeastadvertiser.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

southeastadvertiser.com

Open Graph data is detected on the main page of Southeast Advertiser. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: