Tools & Wizards About Us
southernballoon.com screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 52

    Accessibility

    Visual factors better than
    that of 21% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

southernballoon.com

Wholesale Latex Balloon Distributor - Balloon Accessories | Southern Balloon Distributors

Page Load Speed

3 sec in total

First Response

121 ms

Resources Loaded

2.6 sec

Page Rendered

310 ms

southernballoon.com screenshot

About Website

Welcome to southernballoon.com homepage info - get ready to check Southern Balloon best content for United States right away, or after learning these important things about southernballoon.com

Southern Balloon Distributors is a wholesale latex balloon distributor with balloon accessories for sale. Visit our website to view our variety of balloon products.

Visit southernballoon.com

Key Findings

We analyzed Southernballoon.com page load time and found that the first response time was 121 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

southernballoon.com performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

28/100

25%

SI (Speed Index)

Value5.0 s

63/100

10%

TBT (Total Blocking Time)

Value340 ms

74/100

30%

CLS (Cumulative Layout Shift)

Value0.129

82/100

15%

TTI (Time to Interactive)

Value8.5 s

38/100

10%

Network Requests Diagram

southernballoon.com

121 ms

www.southernballoon.com

312 ms

www.southernballoon.com

304 ms

jquery-3.5.1.min.js

363 ms

jquery-ui-1.13.0.min.js

458 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 94% of them (66 requests) were addressed to the original Southernballoon.com, 3% (2 requests) were made to Googletagmanager.com and 1% (1 request) were made to S7.addthis.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Southernballoon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 203.0 kB (29%)

Content Size

708.2 kB

After Optimization

505.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Southernballoon.com main page is 708.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 450.1 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 63.2 kB

  • Original 73.8 kB
  • After minification 69.8 kB
  • After compression 10.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.2 kB or 86% of the original size.

Image Optimization

-18%

Potential reduce by 81.6 kB

  • Original 450.1 kB
  • After minification 368.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Southern Balloon needs image optimization as it can save up to 81.6 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-31%

Potential reduce by 51.8 kB

  • Original 169.4 kB
  • After minification 165.7 kB
  • After compression 117.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 51.8 kB or 31% of the original size.

CSS Optimization

-42%

Potential reduce by 6.3 kB

  • Original 14.9 kB
  • After minification 14.3 kB
  • After compression 8.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Southernballoon.com needs all CSS files to be minified and compressed as it can save up to 6.3 kB or 42% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (38%)

Requests Now

66

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Southern Balloon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

southernballoon.com

southernballoon.com

121 ms

www.southernballoon.com

www.southernballoon.com

312 ms

www.southernballoon.com

www.southernballoon.com

304 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

363 ms

jquery-ui-1.13.0.min.js

jquery-ui-1.13.0.min.js

458 ms

json2.js

json2.js

290 ms

jstorage.js

jstorage.js

331 ms

custom.css.aspx

custom.css.aspx

284 ms

jquery-ui.min.css

jquery-ui.min.css

328 ms

default.css

default.css

344 ms

storefront.js

storefront.js

345 ms

storefront.ie10.js

storefront.ie10.js

370 ms

jquery.producthistory.js

jquery.producthistory.js

394 ms

js

js

60 ms

WebResource.axd

WebResource.axd

382 ms

WebResource.axd

WebResource.axd

396 ms

CategoryTree.js

CategoryTree.js

398 ms

default.css

default.css

400 ms

js

js

44 ms

defaultButtons.js

defaultButtons.js

435 ms

background.gif

background.gif

73 ms

sb-header_logo.gif

sb-header_logo.gif

83 ms

sb-header_balloons.jpg

sb-header_balloons.jpg

82 ms

sb-header_LBar.gif

sb-header_LBar.gif

73 ms

sb-header_home.gif

sb-header_home.gif

84 ms

sb-header_about.gif

sb-header_about.gif

71 ms

sb-header_products.gif

sb-header_products.gif

138 ms

sb-header_prices.gif

sb-header_prices.gif

143 ms

sb-header_imprint.gif

sb-header_imprint.gif

144 ms

sb-header_contact.gif

sb-header_contact.gif

154 ms

sb-header_cart.gif

sb-header_cart.gif

157 ms

sb-header_RBar.gif

sb-header_RBar.gif

145 ms

spacer.gif

spacer.gif

183 ms

mod_head_search_lt.gif

mod_head_search_lt.gif

224 ms

mod_btn_go.gif

mod_btn_go.gif

234 ms

mod_head_category_lt.gif

mod_head_category_lt.gif

248 ms

mod_head_cart_lt.gif

mod_head_cart_lt.gif

267 ms

mod_head_links_lt.gif

mod_head_links_lt.gif

217 ms

Like_Us_on_FB_small_logo.jpg

Like_Us_on_FB_small_logo.jpg

276 ms

97677B.png

97677B.png

661 ms

cart_btn_add.gif

cart_btn_add.gif

299 ms

cart_btn_view.gif

cart_btn_view.gif

300 ms

dualair_ii_flyer_32019.png

dualair_ii_flyer_32019.png

531 ms

52000B_F.png

52000B_F.png

694 ms

88101-18.jpg

88101-18.jpg

657 ms

15011_15013B.png

15011_15013B.png

517 ms

59784.jpg

59784.jpg

670 ms

88154-18.jpg

88154-18.jpg

817 ms

89767_89806B.png

89767_89806B.png

776 ms

14938P.png

14938P.png

861 ms

19707B.png

19707B.png

1029 ms

19957P.png

19957P.png

1058 ms

38470B.1.png

38470B.1.png

890 ms

20037P.png

20037P.png

1052 ms

40168B.png

40168B.png

1225 ms

23544B1.png

23544B1.png

1238 ms

sh46.html

sh46.html

90 ms

TrackingV2.js

TrackingV2.js

43 ms

sb-footer_LLBar.gif

sb-footer_LLBar.gif

1092 ms

sb-footer2_02.gif

sb-footer2_02.gif

1141 ms

sb-footer_cart.gif

sb-footer_cart.gif

1150 ms

sb-footer_login.gif

sb-footer_login.gif

1156 ms

sb-footer_order.gif

sb-footer_order.gif

1166 ms

sb-footer_terms.gif

sb-footer_terms.gif

1190 ms

sb-footer_LRBar.gif

sb-footer_LRBar.gif

1142 ms

sb-footer_faq.gif

sb-footer_faq.gif

1146 ms

sb-footer2_09.gif

sb-footer2_09.gif

1146 ms

columnBackground.gif

columnBackground.gif

1235 ms

background.1.gif

background.1.gif

1227 ms

background.gif

background.gif

1234 ms

Accessibility Review

southernballoon.com accessibility score

52

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

<input type="image"> elements do not have [alt] text

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

southernballoon.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

southernballoon.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Southernballoon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Southernballoon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

southernballoon.com

Open Graph data is detected on the main page of Southern Balloon. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: