Tools & Wizards About Us
southernmarsh.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

southernmarsh.com

Southern Inspired Clothing - Shirts, Polos, and Pants – Southern Marsh Collection

Page Load Speed

5.7 sec in total

First Response

379 ms

Resources Loaded

1.4 sec

Page Rendered

4 sec

southernmarsh.com screenshot

About Website

Welcome to southernmarsh.com homepage info - get ready to check Southern Marsh best content for United States right away, or after learning these important things about southernmarsh.com

Southern Marsh is The Original Southern Outfitter™ - High-quality preppy clothing brand and southern styles for Men, Women and Youth.

Visit southernmarsh.com

Key Findings

We analyzed Southernmarsh.com page load time and found that the first response time was 379 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

southernmarsh.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

77/100

10%

LCP (Largest Contentful Paint)

Value12.3 s

0/100

25%

SI (Speed Index)

Value11.0 s

6/100

10%

TBT (Total Blocking Time)

Value2,260 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value28.2 s

0/100

10%

Network Requests Diagram

southernmarsh.com

379 ms

size-chart-data.js

39 ms

mixpanel-2-latest.min.js

79 ms

fbevents.js

37 ms

app.css

69 ms

Our browser made a total of 108 requests to load all elements on the main page. We found that 69% of them (74 requests) were addressed to the original Southernmarsh.com, 8% (9 requests) were made to Static.klaviyo.com and 5% (5 requests) were made to Cdn.shopify.com. The less responsive or slowest element that took the longest time to load (379 ms) belongs to the original domain Southernmarsh.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 237.5 kB (19%)

Content Size

1.3 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Southernmarsh.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 519.8 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 205.8 kB

  • Original 247.6 kB
  • After minification 225.4 kB
  • After compression 41.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 205.8 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 2.3 kB

  • Original 519.8 kB
  • After minification 517.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Southern Marsh images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 25.2 kB

  • Original 470.3 kB
  • After minification 470.3 kB
  • After compression 445.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-14%

Potential reduce by 4.1 kB

  • Original 28.6 kB
  • After minification 28.6 kB
  • After compression 24.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Southernmarsh.com needs all CSS files to be minified and compressed as it can save up to 4.1 kB or 14% of the original size.

Requests Breakdown

Number of requests can be reduced by 59 (57%)

Requests Now

103

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 103 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Southern Marsh. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 48 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

southernmarsh.com

southernmarsh.com

379 ms

size-chart-data.js

size-chart-data.js

39 ms

mixpanel-2-latest.min.js

mixpanel-2-latest.min.js

79 ms

fbevents.js

fbevents.js

37 ms

app.css

app.css

69 ms

bootstrap-icons.css

bootstrap-icons.css

64 ms

preloads.js

preloads.js

68 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

63 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

55 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

59 ms

scripts.js

scripts.js

86 ms

handlebars.js

handlebars.js

83 ms

js

js

84 ms

onstore-block.js

onstore-block.js

87 ms

onstore-block.css

onstore-block.css

110 ms

announcement-bar.css

announcement-bar.css

106 ms

header.js

header.js

84 ms

slideshow.css

slideshow.css

84 ms

gallery.css

gallery.css

83 ms

spacer.css

spacer.css

81 ms

product-grid.css

product-grid.css

107 ms

collection-tabs.css

collection-tabs.css

106 ms

collection-tabs.js

collection-tabs.js

105 ms

email-signup.css

email-signup.css

104 ms

vendor.min.js

vendor.min.js

214 ms

animations.min.js

animations.min.js

217 ms

slideshow.js

slideshow.js

213 ms

app.js

app.js

223 ms

scroll-shadow.js

scroll-shadow.js

222 ms

predictive-search.js

predictive-search.js

224 ms

free-shipping.js

free-shipping.js

225 ms

free-shipping.css

free-shipping.css

226 ms

back-to-top.js

back-to-top.js

234 ms

boosterkit-v2.js

boosterkit-v2.js

223 ms

trekkie.storefront.99bdfbca815ea24ab1705979a783df6e7810b51d.min.js

trekkie.storefront.99bdfbca815ea24ab1705979a783df6e7810b51d.min.js

130 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

129 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

130 ms

Group_7.png

Group_7.png

74 ms

SS24_Father_sDay_SlideshowBanner-Desktop-1NT_20x10.jpg

SS24_Father_sDay_SlideshowBanner-Desktop-1NT_20x10.jpg

73 ms

SS24_Father_sDay_SlideshowBanner-Mobile-1NT_20x28.jpg

SS24_Father_sDay_SlideshowBanner-Mobile-1NT_20x28.jpg

77 ms

SS24_Father_sDay_SlideshowBanner-Desktop-2NT_d153e257-661a-4a26-881e-804ff8e413d4_20x10.jpg

SS24_Father_sDay_SlideshowBanner-Desktop-2NT_d153e257-661a-4a26-881e-804ff8e413d4_20x10.jpg

71 ms

SS24_Father_sDay_SlideshowBanner-Mobile-2NT_95e0add9-52d9-49b0-abc3-b25c20af19a4_20x28.jpg

SS24_Father_sDay_SlideshowBanner-Mobile-2NT_95e0add9-52d9-49b0-abc3-b25c20af19a4_20x28.jpg

119 ms

SS24_SubBanner_Tees2_3edd7af7-7288-486c-b5c5-b3a9154c73bc.jpg

SS24_SubBanner_Tees2_3edd7af7-7288-486c-b5c5-b3a9154c73bc.jpg

74 ms

SS24_SubBanner_Tees2_3edd7af7-7288-486c-b5c5-b3a9154c73bc_20x12.jpg

SS24_SubBanner_Tees2_3edd7af7-7288-486c-b5c5-b3a9154c73bc_20x12.jpg

79 ms

SS24_SubBanner_Dress-Shirts.jpg

SS24_SubBanner_Dress-Shirts.jpg

74 ms

SS24_SubBanner_Dress-Shirts_c48f6e1b-7f0f-4228-a68e-8e209a15068a.jpg

SS24_SubBanner_Dress-Shirts_c48f6e1b-7f0f-4228-a68e-8e209a15068a.jpg

75 ms

SS24_SubBanner_Dress-Shirts_20x12.jpg

SS24_SubBanner_Dress-Shirts_20x12.jpg

121 ms

SS24_SubBanner_Dress-Shirts_c48f6e1b-7f0f-4228-a68e-8e209a15068a_20x12.jpg

SS24_SubBanner_Dress-Shirts_c48f6e1b-7f0f-4228-a68e-8e209a15068a_20x12.jpg

192 ms

SS24_SubBanner_Swim.jpg

SS24_SubBanner_Swim.jpg

77 ms

SS24_SubBanner_Swim_20x12.jpg

SS24_SubBanner_Swim_20x12.jpg

122 ms

SS24_SubBanner_Shorts.jpg

SS24_SubBanner_Shorts.jpg

119 ms

SS24_SubBanner_Shorts_20x12.jpg

SS24_SubBanner_Shorts_20x12.jpg

138 ms

SS24_SubBanner_Tees2_3edd7af7-7288-486c-b5c5-b3a9154c73bc_20x.jpg

SS24_SubBanner_Tees2_3edd7af7-7288-486c-b5c5-b3a9154c73bc_20x.jpg

119 ms

SS24_SubBanner_Dress-Shirts_c48f6e1b-7f0f-4228-a68e-8e209a15068a_20x.jpg

SS24_SubBanner_Dress-Shirts_c48f6e1b-7f0f-4228-a68e-8e209a15068a_20x.jpg

121 ms

SS24_SubBanner_Swim_20x.jpg

SS24_SubBanner_Swim_20x.jpg

137 ms

SS24_SubBanner_Shorts_20x.jpg

SS24_SubBanner_Shorts_20x.jpg

167 ms

PSDS_ABL_A_2_20x20.png

PSDS_ABL_A_2_20x20.png

138 ms

PSDS_ABL_P_1_20x20.png

PSDS_ABL_P_1_20x20.png

139 ms

ADOC_BSG_A_2_20x20.png

ADOC_BSG_A_2_20x20.png

141 ms

ADOC_BSG_P_1_20x20.png

ADOC_BSG_P_1_20x20.png

159 ms

PSCP_MST_A_2_20x20.png

PSCP_MST_A_2_20x20.png

155 ms

DistressedBlueBorder.jpg

DistressedBlueBorder.jpg

69 ms

daytona_n4.35380ee1c7856627ba662026da4752f244da9084.woff

daytona_n4.35380ee1c7856627ba662026da4752f244da9084.woff

162 ms

daytona_n6.a98462647bca9b5ab5e25f83c2b897ffe69b955a.woff

daytona_n6.a98462647bca9b5ab5e25f83c2b897ffe69b955a.woff

193 ms

PSCP_MST_P_1_20x20.png

PSCP_MST_P_1_20x20.png

163 ms

BBFS_FDK_A_3_20x20.png

BBFS_FDK_A_3_20x20.png

163 ms

BBFS_FDK_P_1_20x20.png

BBFS_FDK_P_1_20x20.png

183 ms

SHMX_PCTL_P_1_20x20.png

SHMX_PCTL_P_1_20x20.png

175 ms

SHMX_PCTL_A_2_20x20.png

SHMX_PCTL_A_2_20x20.png

201 ms

AD76_NVY_A_2_20x20.png

AD76_NVY_A_2_20x20.png

169 ms

AD76_NVY_P_1_20x20.png

AD76_NVY_P_1_20x20.png

230 ms

BHWS_ATN_LS_20x20.jpg

BHWS_ATN_LS_20x20.jpg

198 ms

BHWS_ATN_P_1_20x20.png

BHWS_ATN_P_1_20x20.png

186 ms

PHHP_GRY_LS_20x20.png

PHHP_GRY_LS_20x20.png

183 ms

PHHP_GRY_P_1_20x20.png

PHHP_GRY_P_1_20x20.png

183 ms

BRTS_PBL_LS_20x20.jpg

BRTS_PBL_LS_20x20.jpg

197 ms

BRTS_PBL_A_2_20x20.png

BRTS_PBL_A_2_20x20.png

197 ms

SWHF_OCN_A_3_20x20.png

SWHF_OCN_A_3_20x20.png

172 ms

SWHF_OCN_A_2_20x20.png

SWHF_OCN_A_2_20x20.png

204 ms

Logo_white_20x11.png

Logo_white_20x11.png

200 ms

HanleyProSans1.woff

HanleyProSans1.woff

42 ms

prompt_n4.04bfdea35272b1aad8e8feb1972fcfcc2f225452.woff

prompt_n4.04bfdea35272b1aad8e8feb1972fcfcc2f225452.woff

206 ms

mobile-menu.css

mobile-menu.css

25 ms

footer.css

footer.css

22 ms

da-restock.js

da-restock.js

356 ms

klaviyo.js

klaviyo.js

41 ms

klaviyo.js

klaviyo.js

38 ms

8391199.js

8391199.js

47 ms

covet-pics-widget-inject.js

covet-pics-widget-inject.js

87 ms

6g96G49eBTXg6_jQKcM5Ew.js

6g96G49eBTXg6_jQKcM5Ew.js

63 ms

installed.js

installed.js

171 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

53 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

52 ms

runtime.2a0d47c05021dfa6377d.js

runtime.2a0d47c05021dfa6377d.js

3 ms

sharedUtils.262b9d5b04521b0abe69.js

sharedUtils.262b9d5b04521b0abe69.js

6 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

7 ms

vendors~signup_forms~onsite-triggering.075e2d585f48aa57970c.js

vendors~signup_forms~onsite-triggering.075e2d585f48aa57970c.js

25 ms

vendors~signup_forms.824396622be3ec2234ff.js

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23 ms

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21 ms

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21 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

54 ms

post_identification_sync.9785ea669391d6a8413c.js

post_identification_sync.9785ea669391d6a8413c.js

57 ms

8391199.js

8391199.js

91 ms

banner.js

banner.js

64 ms

collectedforms.js

collectedforms.js

91 ms

conversations-embed.js

conversations-embed.js

64 ms

app.v1.0.368.js

app.v1.0.368.js

175 ms

covet-pics-widget.js

covet-pics-widget.js

25 ms

Accessibility Review

southernmarsh.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

southernmarsh.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

southernmarsh.com SEO score

91

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Southernmarsh.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Southernmarsh.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

southernmarsh.com

Open Graph data is detected on the main page of Southern Marsh. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: