Tools & Wizards About Us
southwesthotels.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

southwesthotels.com

Booking.com | Official site | The best hotels, flights, car rentals & accommodations

Page Load Speed

4 sec in total

First Response

637 ms

Resources Loaded

2.9 sec

Page Rendered

459 ms

southwesthotels.com screenshot

About Website

Click here to check amazing Southwest Hotels content for United States. Otherwise, check out these important facts you probably never knew about southwesthotels.com

Explore the world with Booking.com. Big savings on homes, hotels, flights, car rentals, taxis, and attractions – build your perfect trip on any budget.

Visit southwesthotels.com

Key Findings

We analyzed Southwesthotels.com page load time and found that the first response time was 637 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

southwesthotels.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value9.7 s

10/100

10%

TBT (Total Blocking Time)

Value1,830 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.037

100/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

Network Requests Diagram

explore-destinations.en-us.html

637 ms

cookie-banner.min.js

16 ms

2454015045ef79168d452ff4e7f30bdadff0aa81.js

19 ms

1c7a18e763aebb5ce09f31e59af1e8d8f6e925f5.css

27 ms

22870d2036e5b5667d39fb7d0c2c8e937d5d2a13.css

59 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Southwesthotels.com, 71% (45 requests) were made to Cf.bstatic.com and 5% (3 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (637 ms) belongs to the original domain Southwesthotels.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 316.9 kB (9%)

Content Size

3.5 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Southwesthotels.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 281.2 kB

  • Original 413.6 kB
  • After minification 412.1 kB
  • After compression 132.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 281.2 kB or 68% of the original size.

Image Optimization

-1%

Potential reduce by 34.1 kB

  • Original 2.6 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Southwest Hotels images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 358 B

  • Original 428.6 kB
  • After minification 428.6 kB
  • After compression 428.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.2 kB

  • Original 42.8 kB
  • After minification 42.8 kB
  • After compression 41.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Southwesthotels.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (47%)

Requests Now

60

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Southwest Hotels. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

explore-destinations.en-us.html

explore-destinations.en-us.html

637 ms

cookie-banner.min.js

cookie-banner.min.js

16 ms

2454015045ef79168d452ff4e7f30bdadff0aa81.js

2454015045ef79168d452ff4e7f30bdadff0aa81.js

19 ms

1c7a18e763aebb5ce09f31e59af1e8d8f6e925f5.css

1c7a18e763aebb5ce09f31e59af1e8d8f6e925f5.css

27 ms

22870d2036e5b5667d39fb7d0c2c8e937d5d2a13.css

22870d2036e5b5667d39fb7d0c2c8e937d5d2a13.css

59 ms

308436ca26aacf6a7553e4c0cf298d0f780727a2.css

308436ca26aacf6a7553e4c0cf298d0f780727a2.css

26 ms

af1183ce024d54cd405252c30ee9c08c26b6d4f6.css

af1183ce024d54cd405252c30ee9c08c26b6d4f6.css

25 ms

c06b7b0e436deeec9224c8787e28a5c5e619eec7.css

c06b7b0e436deeec9224c8787e28a5c5e619eec7.css

26 ms

0ae288b63736cf152c89300b0c6c4ff35db5cf68.css

0ae288b63736cf152c89300b0c6c4ff35db5cf68.css

383 ms

css2

css2

84 ms

launch-EN60f04a8e328448c48d85d88b38669027.min.js

launch-EN60f04a8e328448c48d85d88b38669027.min.js

43 ms

c5d3096f386392ada33917075891cd3457c9ce2a.css

c5d3096f386392ada33917075891cd3457c9ce2a.css

5 ms

ca927f05d2f56148f15ff8bb2c49fd9d543f1b21.css

ca927f05d2f56148f15ff8bb2c49fd9d543f1b21.css

11 ms

css

css

21 ms

js

js

59 ms

0acd2ada6c74d5dec978a04ea837952bdf050cd2.js

0acd2ada6c74d5dec978a04ea837952bdf050cd2.js

9 ms

e1e8c0e862309cb4caf3c0d5fbea48bfb8eaad42.js

e1e8c0e862309cb4caf3c0d5fbea48bfb8eaad42.js

16 ms

f62025e692b596dd53ecd1bd082dfd3197944c50.js

f62025e692b596dd53ecd1bd082dfd3197944c50.js

12 ms

b18b076010d5ee8178415747e3c7e6a3a6f14302.js

b18b076010d5ee8178415747e3c7e6a3a6f14302.js

24 ms

65ebe8602f9d4dcd613a5009123786ec4ac1456b.js

65ebe8602f9d4dcd613a5009123786ec4ac1456b.js

18 ms

1d69e13e40d03fc59f58d76b31735d5d8c37416a.js

1d69e13e40d03fc59f58d76b31735d5d8c37416a.js

11 ms

3ae2aaac8c7322f2908109b6a9e7446001225f2b.js

3ae2aaac8c7322f2908109b6a9e7446001225f2b.js

20 ms

8c409b90db8d2ce96d4f48a8b2eca3f43a705428.js

8c409b90db8d2ce96d4f48a8b2eca3f43a705428.js

23 ms

5d6270f9d99467ef1f2d14da9abb86c291f4bb0b.js

5d6270f9d99467ef1f2d14da9abb86c291f4bb0b.js

2 ms

4e821b5aa0a71b267768006c38dafe111c4b3261.js

4e821b5aa0a71b267768006c38dafe111c4b3261.js

3 ms

1112ed285be95ce1db677062db0a57b279ff0ba8.js

1112ed285be95ce1db677062db0a57b279ff0ba8.js

5 ms

AppMeasurement.min.js

AppMeasurement.min.js

38 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

37 ms

rapidrewards.png

rapidrewards.png

168 ms

116425937.webp

116425937.webp

208 ms

may2023_campaign_img.png

may2023_campaign_img.png

177 ms

logo-swa.png

logo-swa.png

98 ms

85dd426b45fb1158ffe28af1d66bdd72af6ce8cb.png

85dd426b45fb1158ffe28af1d66bdd72af6ce8cb.png

98 ms

e39c170c852301a1817b3d0833be23f677a2f922.png

e39c170c852301a1817b3d0833be23f677a2f922.png

97 ms

Denver_AspenColorado.jpg

Denver_AspenColorado.jpg

99 ms

Vegas_Bellagio.jpg

Vegas_Bellagio.jpg

166 ms

Honolulu_SheratonWaikiki.jpg

Honolulu_SheratonWaikiki.jpg

100 ms

Orlando_SheratonBuenaVista.jpg

Orlando_SheratonBuenaVista.jpg

168 ms

MyrtleBeach_PineappleFountain.jpg

MyrtleBeach_PineappleFountain.jpg

166 ms

Dallas_CrescentCourt.jpg

Dallas_CrescentCourt.jpg

167 ms

Miami_beach.jpg

Miami_beach.jpg

169 ms

bike_friendly_cities.png

bike_friendly_cities.png

176 ms

pizza_around_the_usa.jpg

pizza_around_the_usa.jpg

182 ms

27c8d1832de6a3123b6ee45b59ae2f81b0d9d0d0.png

27c8d1832de6a3123b6ee45b59ae2f81b0d9d0d0.png

168 ms

f80e129541f2a952d470df2447373390f3dd4e44.png

f80e129541f2a952d470df2447373390f3dd4e44.png

169 ms

83ef7122074473a6566094e957ff834badb58ce6.png

83ef7122074473a6566094e957ff834badb58ce6.png

171 ms

1c9191b6a3651bf030e41e99a153b64f449845ed.png

1c9191b6a3651bf030e41e99a153b64f449845ed.png

170 ms

a4b50503eda6c15773d6e61c238230eb42fb050d.png

a4b50503eda6c15773d6e61c238230eb42fb050d.png

171 ms

hybrid_icon_external_link.jpg

hybrid_icon_external_link.jpg

180 ms

3ec04ad505cd014f099cb4c7f9feb7a733a11bd7.jpg

3ec04ad505cd014f099cb4c7f9feb7a733a11bd7.jpg

157 ms

07ca5cacc9d77a7b50ca3c424ecd606114d9be75.svg

07ca5cacc9d77a7b50ca3c424ecd606114d9be75.svg

83 ms

fb6f63d62231f9fe552d79b5448620b2e63c726e.svg

fb6f63d62231f9fe552d79b5448620b2e63c726e.svg

83 ms

b2e5f2aa32b71ca0fc66aa671e4e958bcd69b7d0.svg

b2e5f2aa32b71ca0fc66aa671e4e958bcd69b7d0.svg

81 ms

rd

rd

75 ms

ca3edd97ae7e70e02d4deab5e4f53caf934229e1.woff

ca3edd97ae7e70e02d4deab5e4f53caf934229e1.woff

104 ms

4iCs6KVjbNBYlgo6eA.ttf

4iCs6KVjbNBYlgo6eA.ttf

131 ms

analytics.js

analytics.js

129 ms

logo

logo

99 ms

99 ms

beacon

beacon

98 ms

collect

collect

33 ms

gtm.js

gtm.js

50 ms

0cc4ce4b7108d42a9f293fc9b654f749d84ba4eb.css

0cc4ce4b7108d42a9f293fc9b654f749d84ba4eb.css

2 ms

Accessibility Review

southwesthotels.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

southwesthotels.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

southwesthotels.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Southwesthotels.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Southwesthotels.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

southwesthotels.com

Open Graph description is not detected on the main page of Southwest Hotels. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: