Tools & Wizards About Us
sparketail.com screenshot

Report Summary

  • 98

    Performance

    Renders faster than
    95% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

sparketail.com

Welcome to Spark Etail - Full Service Online Retailing & Fulfilment

Page Load Speed

1.2 sec in total

First Response

93 ms

Resources Loaded

945 ms

Page Rendered

148 ms

sparketail.com screenshot

About Website

Welcome to sparketail.com homepage info - get ready to check Spark Etail best content right away, or after learning these important things about sparketail.com

Spark Etail is a leading full service online retailer, providing technology, marketing and fulfilment services to leading UK online retailers.

Visit sparketail.com

Key Findings

We analyzed Sparketail.com page load time and found that the first response time was 93 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

sparketail.com performance score

98

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.4 s

97/100

10%

LCP (Largest Contentful Paint)

Value2.3 s

94/100

25%

SI (Speed Index)

Value1.6 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.4 s

100/100

10%

Network Requests Diagram

sparketail.com

93 ms

sparketail.com

293 ms

main.css

280 ms

ess.jpg

309 ms

nc.jpg

277 ms

Our browser made a total of 10 requests to load all elements on the main page. We found that all of those requests were addressed to Sparketail.com and no external sources were called. The less responsive or slowest element that took the longest time to load (309 ms) belongs to the original domain Sparketail.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 10.5 kB (2%)

Content Size

429.6 kB

After Optimization

419.1 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Sparketail.com main page is 429.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 423.4 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 3.7 kB

  • Original 5.3 kB
  • After minification 4.5 kB
  • After compression 1.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 772 B, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.7 kB or 70% of the original size.

Image Optimization

-2%

Potential reduce by 6.8 kB

  • Original 423.4 kB
  • After minification 416.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Spark Etail images are well optimized though.

CSS Optimization

-10%

Potential reduce by 101 B

  • Original 1.0 kB
  • After minification 1.0 kB
  • After compression 900 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sparketail.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

8

After Optimization

8

  • Images
  • CSS

The browser has sent 8 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Spark Etail. According to our analytics all requests are already optimized.

Network Requests Diagram

sparketail.com

sparketail.com

93 ms

sparketail.com

sparketail.com

293 ms

main.css

main.css

280 ms

ess.jpg

ess.jpg

309 ms

nc.jpg

nc.jpg

277 ms

son.jpg

son.jpg

277 ms

frank.jpg

frank.jpg

309 ms

test2.jpg

test2.jpg

262 ms

spark-etail-logo-horizontal-new-twocolour.png

spark-etail-logo-horizontal-new-twocolour.png

256 ms

home-banner.jpg

home-banner.jpg

279 ms

Accessibility Review

sparketail.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

sparketail.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

sparketail.com SEO score

75

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sparketail.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Sparketail.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sparketail.com

Open Graph description is not detected on the main page of Spark Etail. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: