Tools & Wizards About Us
sportfish.co.uk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    35% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 63% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

sportfish.co.uk

Sportfish | Fishing Tackle, Fishing Clothing & Fishing Equipment

Page Load Speed

2.6 sec in total

First Response

171 ms

Resources Loaded

2.1 sec

Page Rendered

375 ms

sportfish.co.uk screenshot

About Website

Click here to check amazing Sportfish content for United Kingdom. Otherwise, check out these important facts you probably never knew about sportfish.co.uk

Sportfish is the ultimate one stop shop for everything needed to enjoy game fishing. Kit yourself out with the latest tackle, equipment & clothing.

Visit sportfish.co.uk

Key Findings

We analyzed Sportfish.co.uk page load time and found that the first response time was 171 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

sportfish.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

3/100

25%

SI (Speed Index)

Value17.0 s

0/100

10%

TBT (Total Blocking Time)

Value5,650 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value33.1 s

0/100

10%

Network Requests Diagram

sportfish.co.uk

171 ms

www.sportfish.co.uk

245 ms

mobileredirector.js

98 ms

a94cb90157120adafd475099ddd47015.css

146 ms

c4f965389302a4241fd537f4549fa48d.css

303 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 71% of them (60 requests) were addressed to the original Sportfish.co.uk, 12% (10 requests) were made to D2d9p2t5jvcryy.cloudfront.net and 4% (3 requests) were made to Connect.nosto.com. The less responsive or slowest element that took the longest time to load (661 ms) belongs to the original domain Sportfish.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 883.5 kB (47%)

Content Size

1.9 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sportfish.co.uk main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 798.5 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 76.9 kB

  • Original 93.0 kB
  • After minification 86.8 kB
  • After compression 16.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 76.9 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 27.9 kB

  • Original 798.5 kB
  • After minification 770.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Sportfish images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 528.8 kB

  • Original 706.9 kB
  • After minification 544.6 kB
  • After compression 178.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 528.8 kB or 75% of the original size.

CSS Optimization

-85%

Potential reduce by 250.0 kB

  • Original 292.6 kB
  • After minification 244.3 kB
  • After compression 42.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sportfish.co.uk needs all CSS files to be minified and compressed as it can save up to 250.0 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (22%)

Requests Now

79

After Optimization

62

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sportfish. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

sportfish.co.uk

sportfish.co.uk

171 ms

www.sportfish.co.uk

www.sportfish.co.uk

245 ms

mobileredirector.js

mobileredirector.js

98 ms

a94cb90157120adafd475099ddd47015.css

a94cb90157120adafd475099ddd47015.css

146 ms

c4f965389302a4241fd537f4549fa48d.css

c4f965389302a4241fd537f4549fa48d.css

303 ms

3525e2c38351c42d1456cb3e73c9275c.js

3525e2c38351c42d1456cb3e73c9275c.js

533 ms

pronav.theme-custom.css

pronav.theme-custom.css

169 ms

jquery.proNav.js

jquery.proNav.js

171 ms

conversion.js

conversion.js

18 ms

fbds.js

fbds.js

182 ms

bg-body.gif

bg-body.gif

176 ms

sportfish-logo.gif

sportfish-logo.gif

177 ms

2016-spring-open-day.jpg

2016-spring-open-day.jpg

178 ms

2016-tackle-up-for-springers.jpg

2016-tackle-up-for-springers.jpg

393 ms

2016-spring-sale.jpg

2016-spring-sale.jpg

332 ms

2015-tackle-up-for-tropical-saltwater.jpg

2015-tackle-up-for-tropical-saltwater.jpg

304 ms

fly-tying-hp2.jpg

fly-tying-hp2.jpg

246 ms

fly-rods-spring.jpg

fly-rods-spring.jpg

194 ms

fly-reels-spring.jpg

fly-reels-spring.jpg

193 ms

fly-lines-hp2.jpg

fly-lines-hp2.jpg

275 ms

waders-and-boots-hp2.jpg

waders-and-boots-hp2.jpg

275 ms

buying-guides-and-advice.jpg

buying-guides-and-advice.jpg

325 ms

our-fishing-shops.jpg

our-fishing-shops.jpg

350 ms

tackle-trade-in-service.jpg

tackle-trade-in-service.jpg

352 ms

farlows-travel.jpg

farlows-travel.jpg

381 ms

2016-sportfish-fly-fishing-team-championships.jpg

2016-sportfish-fly-fishing-team-championships.jpg

396 ms

2016-spring-salmon-guide.jpg

2016-spring-salmon-guide.jpg

406 ms

2015-saltwater-guide.jpg

2015-saltwater-guide.jpg

426 ms

newsletter-pop-up-10-off.jpg

newsletter-pop-up-10-off.jpg

427 ms

img27.png

img27.png

457 ms

img25.png

img25.png

467 ms

reel-2nd-hand.png

reel-2nd-hand.png

470 ms

bg-logos.jpg

bg-logos.jpg

485 ms

analytics.js

analytics.js

24 ms

bkg_input.gif

bkg_input.gif

494 ms

separators.gif

separators.gif

490 ms

bg-logo.gif

bg-logo.gif

522 ms

separator1.gif

separator1.gif

532 ms

icons.gif

icons.gif

536 ms

bkg_header-panel.gif

bkg_header-panel.gif

555 ms

btn-green.png

btn-green.png

563 ms

btn-grey.gif

btn-grey.gif

564 ms

bg-search.gif

bg-search.gif

588 ms

bg-nav.gif

bg-nav.gif

594 ms

home.png

home.png

596 ms

blog.jpg

blog.jpg

620 ms

bqwj2axm

bqwj2axm

13 ms

collect

collect

13 ms

bg-main.png

bg-main.png

608 ms

collect

collect

155 ms

121 ms

ev1

ev1

37 ms

bg-items.gif

bg-items.gif

477 ms

bg-line.gif

bg-line.gif

511 ms

separator2.gif

separator2.gif

521 ms

126 ms

arrows.gif

arrows.gif

505 ms

bg-more.gif

bg-more.gif

537 ms

71 ms

31773

31773

109 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

32 ms

23338

23338

96 ms

18709

18709

85 ms

20234

20234

104 ms

13392

13392

128 ms

21876

21876

87 ms

13412

13412

154 ms

9322

9322

138 ms

26626

26626

124 ms

23155

23155

136 ms

sprite.gif

sprite.gif

483 ms

push

push

46 ms

bkg_btn.gif

bkg_btn.gif

453 ms

bg-footer.gif

bg-footer.gif

489 ms

bg-footer-frame.gif

bg-footer-frame.gif

469 ms

bg-footer-cols.gif

bg-footer-cols.gif

450 ms

bg-social.jpg

bg-social.jpg

471 ms

googleplus32px.png

googleplus32px.png

426 ms

bg-text.png

bg-text.png

450 ms

preloader.gif

preloader.gif

661 ms

fancybox_overlay.png

fancybox_overlay.png

447 ms

fancybox_sprite.png

fancybox_sprite.png

451 ms

079d05c3acade53e4a8052b2ee5377c1.css

079d05c3acade53e4a8052b2ee5377c1.css

77 ms

24 ms

Accessibility Review

sportfish.co.uk accessibility score

86

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

sportfish.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

sportfish.co.uk SEO score

80

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sportfish.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sportfish.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sportfish.co.uk

Open Graph description is not detected on the main page of Sportfish. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: