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squareone.ca screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

squareone.ca

Affordable Home and Car Insurance | Square One

Page Load Speed

6.5 sec in total

First Response

1.7 sec

Resources Loaded

3.3 sec

Page Rendered

1.4 sec

squareone.ca screenshot

About Website

Click here to check amazing Square One content for Canada. Otherwise, check out these important facts you probably never knew about squareone.ca

Personalized home and car insurance in just 5 minutes. Get an online quote now or call 1.855.331.6933 to speak with an agent.

Visit squareone.ca

Key Findings

We analyzed Squareone.ca page load time and found that the first response time was 1.7 sec and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

squareone.ca performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

17/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value1,080 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.083

94/100

15%

TTI (Time to Interactive)

Value12.9 s

13/100

10%

Network Requests Diagram

www.squareone.ca

1743 ms

deferLoadingAnalytics.js

74 ms

bat.js

22 ms

piwik.js

408 ms

soiPublic.1708916193.css

202 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 70% of them (21 requests) were addressed to the original Squareone.ca, 13% (4 requests) were made to Bat.bing.com and 7% (2 requests) were made to Piwik.squareone.ca. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Squareone.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 69.1 kB (10%)

Content Size

712.8 kB

After Optimization

643.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Squareone.ca main page is 712.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 300.7 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 68.7 kB

  • Original 88.1 kB
  • After minification 83.5 kB
  • After compression 19.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 68.7 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 34 B

  • Original 267.6 kB
  • After minification 267.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Square One images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 276 B

  • Original 300.7 kB
  • After minification 300.7 kB
  • After compression 300.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 102 B

  • Original 56.5 kB
  • After minification 56.5 kB
  • After compression 56.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Squareone.ca has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 8 (32%)

Requests Now

25

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Square One. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.squareone.ca

www.squareone.ca

1743 ms

deferLoadingAnalytics.js

deferLoadingAnalytics.js

74 ms

bat.js

bat.js

22 ms

piwik.js

piwik.js

408 ms

soiPublic.1708916193.css

soiPublic.1708916193.css

202 ms

square-one-logo.svg

square-one-logo.svg

190 ms

4024508.js

4024508.js

11 ms

4024508

4024508

17 ms

0.7.23

0.7.23

13 ms

illustration-skyline.png

illustration-skyline.png

97 ms

illustration-suburbs-neighbourhood.png

illustration-suburbs-neighbourhood.png

157 ms

illustration-family-balloon.png

illustration-family-balloon.png

234 ms

bg-mid-page-cta-home.jpg

bg-mid-page-cta-home.jpg

229 ms

illustration-working-at-computer.png

illustration-working-at-computer.png

226 ms

bg-quotes.png

bg-quotes.png

227 ms

icon-shield.svg

icon-shield.svg

228 ms

icon-response.svg

icon-response.svg

230 ms

icon-one-contact.svg

icon-one-contact.svg

281 ms

icon-pin.svg

icon-pin.svg

283 ms

square-one-logo-white.svg

square-one-logo-white.svg

285 ms

3587FC_20_0.woff

3587FC_20_0.woff

361 ms

3587FC_24_0.woff

3587FC_24_0.woff

386 ms

3587FC_D_0.woff

3587FC_D_0.woff

362 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

41 ms

bg-policies.png

bg-policies.png

305 ms

bg-cta-people.png

bg-cta-people.png

424 ms

soiPublic.1708916186.js

soiPublic.1708916186.js

484 ms

gtm.js

gtm.js

111 ms

piwik.php

piwik.php

233 ms

js

js

127 ms

Accessibility Review

squareone.ca accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

squareone.ca best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

squareone.ca SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Squareone.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Squareone.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

squareone.ca

Open Graph data is detected on the main page of Square One. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: