Tools & Wizards About Us
standardcalifornia.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

standardcalifornia.com

STANDARD CALIFORNIA[スタンダード カリフォルニア]OFFICIAL BRAND SITE

Page Load Speed

12 sec in total

First Response

826 ms

Resources Loaded

10.7 sec

Page Rendered

441 ms

standardcalifornia.com screenshot

About Website

Visit standardcalifornia.com now to see the best up-to-date STANDARD CALIFORNIA content for Japan and also check out these interesting facts you probably never knew about standardcalifornia.com

スタンダード カリフォルニア[STANDARD CALIFORNIA]はカリフォルニアを感じさせるオリジナル商品、HTCなどのインポート商品、厳選された古着などを幅広く取り揃えている恵比寿のセレクトショップです。

Visit standardcalifornia.com

Key Findings

We analyzed Standardcalifornia.com page load time and found that the first response time was 826 ms and then it took 11.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

standardcalifornia.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value1,650 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value14.2 s

9/100

10%

Network Requests Diagram

standardcalifornia.com

826 ms

import.css

340 ms

jquery-1.7.2.min.js

876 ms

jquery.colorbox.js

656 ms

jquery.easing.1.3.js

824 ms

Our browser made a total of 114 requests to load all elements on the main page. We found that 95% of them (108 requests) were addressed to the original Standardcalifornia.com, 2% (2 requests) were made to Google-analytics.com and 2% (2 requests) were made to Staticxx.facebook.com. The less responsive or slowest element that took the longest time to load (5.9 sec) belongs to the original domain Standardcalifornia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (20%)

Content Size

6.0 MB

After Optimization

4.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Standardcalifornia.com main page is 6.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 5.7 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 38.5 kB

  • Original 49.7 kB
  • After minification 48.6 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.5 kB or 77% of the original size.

Image Optimization

-18%

Potential reduce by 1.0 MB

  • Original 5.7 MB
  • After minification 4.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, STANDARD CALIFORNIA needs image optimization as it can save up to 1.0 MB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 152.5 kB

  • Original 219.7 kB
  • After minification 189.2 kB
  • After compression 67.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 152.5 kB or 69% of the original size.

CSS Optimization

-80%

Potential reduce by 26.3 kB

  • Original 32.9 kB
  • After minification 27.1 kB
  • After compression 6.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Standardcalifornia.com needs all CSS files to be minified and compressed as it can save up to 26.3 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (20%)

Requests Now

113

After Optimization

90

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 113 CSS, Javascripts, AJAX and image requests in order to completely render the main page of STANDARD CALIFORNIA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

standardcalifornia.com

standardcalifornia.com

826 ms

import.css

import.css

340 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

876 ms

jquery.colorbox.js

jquery.colorbox.js

656 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

824 ms

rollover.js

rollover.js

912 ms

jquery.page-scroller.js

jquery.page-scroller.js

888 ms

divheight.js

divheight.js

1000 ms

common.js

common.js

1050 ms

top.js

top.js

1178 ms

default.css

default.css

845 ms

layout.css

layout.css

877 ms

new_layout.css

new_layout.css

984 ms

content.css

content.css

1163 ms

colorbox.css

colorbox.css

1045 ms

selectivizr.js

selectivizr.js

306 ms

ga.js

ga.js

16 ms

logo.png

logo.png

1235 ms

bg.png

bg.png

1458 ms

btn_lh_off.png

btn_lh_off.png

390 ms

btn_rh_off.png

btn_rh_off.png

569 ms

recruit_off.png

recruit_off.png

1060 ms

member_off.png

member_off.png

1170 ms

contact_off.png

contact_off.png

1237 ms

online_off.png

online_off.png

1596 ms

ig.png

ig.png

1690 ms

fb.png

fb.png

1890 ms

twitter.png

twitter.png

2058 ms

fr.png

fr.png

2041 ms

s.png

s.png

2070 ms

gmenu1.png

gmenu1.png

2234 ms

gmenu2.png

gmenu2.png

2686 ms

gmenu3.png

gmenu3.png

2397 ms

gmenu4.png

gmenu4.png

3048 ms

gmenu5.png

gmenu5.png

3072 ms

gmenu6.png

gmenu6.png

3073 ms

gmenu7.png

gmenu7.png

3194 ms

gmenu8.png

gmenu8.png

3258 ms

2016ss-brand-site-sf-city-thumb-970x380-16877.jpg

2016ss-brand-site-sf-city-thumb-970x380-16877.jpg

4425 ms

2016ss-brand-site-top-market-thumb-970x380-16878.jpg

2016ss-brand-site-top-market-thumb-970x380-16878.jpg

4567 ms

2016ss-brand-site-top3-shark-thumb-970x380-16879.jpg

2016ss-brand-site-top3-shark-thumb-970x380-16879.jpg

4595 ms

2016ss-brand-site-top-sign-thumb-970x380-16880.jpg

2016ss-brand-site-top-sign-thumb-970x380-16880.jpg

4487 ms

2016ss-brand-site-top-golden-gate-bridge-thumb-970x380-16881.jpg

2016ss-brand-site-top-golden-gate-bridge-thumb-970x380-16881.jpg

4633 ms

2016ss-brand-site-top-birds-thumb-970x380-16882.jpg

2016ss-brand-site-top-birds-thumb-970x380-16882.jpg

4753 ms

HTCsizeguide-banner-thumb-220x130-6630.jpg

HTCsizeguide-banner-thumb-220x130-6630.jpg

5131 ms

2016SS-COLLECTION-slide-banner-thumb-220x130-16883.jpg

2016SS-COLLECTION-slide-banner-thumb-220x130-16883.jpg

4990 ms

16ss-look%20book%20slide-thumb-220x130-16895.jpg

16ss-look%20book%20slide-thumb-220x130-16895.jpg

5026 ms

2016ss-chack-out-our-california-thumb-220x130-16922.jpg

2016ss-chack-out-our-california-thumb-220x130-16922.jpg

5264 ms

banner1-thumb-220x130-2946.png

banner1-thumb-220x130-2946.png

5473 ms

banner4-thumb-220x130-2938.png

banner4-thumb-220x130-2938.png

5875 ms

banner2-thumb-220x130-2943.png

banner2-thumb-220x130-2943.png

5878 ms

banner7-thumb-220x130-2944.png

banner7-thumb-220x130-2944.png

5737 ms

side1-thumb-184xauto-2983.jpg

side1-thumb-184xauto-2983.jpg

5506 ms

new-members-thumb-184xauto-12944.jpg

new-members-thumb-184xauto-12944.jpg

5766 ms

side6-thumb-184xauto-8308.jpg

side6-thumb-184xauto-8308.jpg

5845 ms

side3-thumb-184xauto-2985.jpg

side3-thumb-184xauto-2985.jpg

5841 ms

sdk.js

sdk.js

47 ms

__utm.gif

__utm.gif

42 ms

header_bg.png

header_bg.png

816 ms

icon.png

icon.png

622 ms

icon.cur

icon.cur

673 ms

gmenu_bg.png

gmenu_bg.png

998 ms

slide_bg.png

slide_bg.png

1918 ms

main.png

main.png

1672 ms

141 ms

banner_shade.png

banner_shade.png

1749 ms

top_cont_bg.png

top_cont_bg.png

1968 ms

cont_bg.png

cont_bg.png

3092 ms

xd_arbiter.php

xd_arbiter.php

34 ms

xd_arbiter.php

xd_arbiter.php

40 ms

card_btm_bg.png

card_btm_bg.png

3168 ms

card_line.jpg

card_line.jpg

2067 ms

footerline.png

footerline.png

2698 ms

btn_lh_on.png

btn_lh_on.png

2694 ms

btn_rh_on.png

btn_rh_on.png

2870 ms

head_btn.png

head_btn.png

2998 ms

head_btn_lng.png

head_btn_lng.png

3859 ms

side4-thumb-184xauto-2986.jpg

side4-thumb-184xauto-2986.jpg

5060 ms

side5-thumb-184xauto-2987.jpg

side5-thumb-184xauto-2987.jpg

4943 ms

qrbanner_pcsite-thumb-184xauto-4373.jpg

qrbanner_pcsite-thumb-184xauto-4373.jpg

5075 ms

delivery_off.jpg

delivery_off.jpg

4921 ms

16ss-sweats5-thumb-72x72-17474.jpg

16ss-sweats5-thumb-72x72-17474.jpg

4605 ms

16ss-5pvw10-thumb-72x72-17472.jpg

16ss-5pvw10-thumb-72x72-17472.jpg

4531 ms

16SSS-WEEKENDERLOGOT2-thumb-72x72-17431.jpg

16SSS-WEEKENDERLOGOT2-thumb-72x72-17431.jpg

4582 ms

16SS-AHT2-thumb-72x72-17427.jpg

16SS-AHT2-thumb-72x72-17427.jpg

4442 ms

16SS-CAMPSHORTS2-thumb-72x72-17443.jpg

16SS-CAMPSHORTS2-thumb-72x72-17443.jpg

4456 ms

16ss-kaneko2-thumb-72x72-17393.jpg

16ss-kaneko2-thumb-72x72-17393.jpg

4434 ms

20160315-htc3-thumb-72x72-17411.jpg

20160315-htc3-thumb-72x72-17411.jpg

4290 ms

16ss-logot-2-thumb-72x72-17401.jpg

16ss-logot-2-thumb-72x72-17401.jpg

4262 ms

0314-bw4-thumb-72x72-17388.jpg

0314-bw4-thumb-72x72-17388.jpg

4119 ms

0313-bw7-thumb-72x72-17386.jpg

0313-bw7-thumb-72x72-17386.jpg

3797 ms

blog_off.jpg

blog_off.jpg

3768 ms

snow5-thumb-72x72-17479.jpg

snow5-thumb-72x72-17479.jpg

3760 ms

akudosanvans1-thumb-72x72-17467.jpg

akudosanvans1-thumb-72x72-17467.jpg

3648 ms

blogtaizo20160317-1-thumb-72x72-17451.jpg

blogtaizo20160317-1-thumb-72x72-17451.jpg

3736 ms

160313-YOSHI3-thumb-72x72-17376.jpg

160313-YOSHI3-thumb-72x72-17376.jpg

2690 ms

DSC06503-thumb-72x72-17307.jpg

DSC06503-thumb-72x72-17307.jpg

2670 ms

IMG_0637-thumb-72x72-17302.jpg

IMG_0637-thumb-72x72-17302.jpg

2611 ms

news_off.jpg

news_off.jpg

2592 ms

0317NALUTO-thumb-92x92-17434.jpg

0317NALUTO-thumb-92x92-17434.jpg

2580 ms

DSC_12477777-thumb-92x92-17332.jpg

DSC_12477777-thumb-92x92-17332.jpg

2561 ms

press_off.jpg

press_off.jpg

2483 ms

20160314-blue-01-thumb-autox92-17406.jpg

20160314-blue-01-thumb-autox92-17406.jpg

2485 ms

20160225-WARP-01-thumb-autox92-17152.jpg

20160225-WARP-01-thumb-autox92-17152.jpg

2403 ms

footer_top.png

footer_top.png

2258 ms

card_line.jpg

card_line.jpg

2076 ms

recruit_on.png

recruit_on.png

2140 ms

member_on.png

member_on.png

2088 ms

contact_on.png

contact_on.png

2065 ms

online_on.png

online_on.png

2349 ms

delivery_on.jpg

delivery_on.jpg

2004 ms

blog_on.jpg

blog_on.jpg

1977 ms

news_on.jpg

news_on.jpg

2125 ms

press_on.jpg

press_on.jpg

2042 ms

Accessibility Review

standardcalifornia.com accessibility score

85

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

standardcalifornia.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

standardcalifornia.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Standardcalifornia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Standardcalifornia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

standardcalifornia.com

Open Graph data is detected on the main page of STANDARD CALIFORNIA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: