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Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

standardmediaindex.com

Standard Media Index | Decision Grade Ad Spend Data

Page Load Speed

4.2 sec in total

First Response

140 ms

Resources Loaded

3.5 sec

Page Rendered

505 ms

standardmediaindex.com screenshot

About Website

Welcome to standardmediaindex.com homepage info - get ready to check Standard Media Index best content for United States right away, or after learning these important things about standardmediaindex.com

Standard Media Index is the most trusted source of advertising pricing and spend data in the marketplace. Rely on data straight from the source.

Visit standardmediaindex.com

Key Findings

We analyzed Standardmediaindex.com page load time and found that the first response time was 140 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

standardmediaindex.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value14.7 s

0/100

25%

SI (Speed Index)

Value11.0 s

6/100

10%

TBT (Total Blocking Time)

Value2,190 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.048

99/100

15%

TTI (Time to Interactive)

Value17.2 s

4/100

10%

Network Requests Diagram

standardmediaindex.com

140 ms

www.standardmediaindex.com

109 ms

style.min.css

215 ms

name_directory.css

188 ms

style.css

219 ms

Our browser made a total of 139 requests to load all elements on the main page. We found that 83% of them (116 requests) were addressed to the original Standardmediaindex.com, 4% (6 requests) were made to Fonts.gstatic.com and 1% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Standardmediaindex.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 394.1 kB (17%)

Content Size

2.3 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Standardmediaindex.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 112.0 kB

  • Original 135.2 kB
  • After minification 131.5 kB
  • After compression 23.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 112.0 kB or 83% of the original size.

Image Optimization

-13%

Potential reduce by 275.6 kB

  • Original 2.1 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Standard Media Index needs image optimization as it can save up to 275.6 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-15%

Potential reduce by 6.4 kB

  • Original 43.7 kB
  • After minification 43.7 kB
  • After compression 37.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 6.4 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 75 (59%)

Requests Now

127

After Optimization

52

  • Images
  • JavaScript
  • CSS

The browser has sent 127 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Standard Media Index. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 52 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

standardmediaindex.com

standardmediaindex.com

140 ms

www.standardmediaindex.com

www.standardmediaindex.com

109 ms

style.min.css

style.min.css

215 ms

name_directory.css

name_directory.css

188 ms

style.css

style.css

219 ms

theme.css

theme.css

222 ms

style.css

style.css

194 ms

style.css

style.css

167 ms

formsmain.min.css

formsmain.min.css

361 ms

custom.min.css

custom.min.css

394 ms

owl.carousel.min.css

owl.carousel.min.css

365 ms

owl.theme.default.min.css

owl.theme.default.min.css

386 ms

themify-icons.min.css

themify-icons.min.css

382 ms

modules.min.css

modules.min.css

446 ms

font-awesome.min.css

font-awesome.min.css

580 ms

style.min.css

style.min.css

437 ms

ionicons.min.css

ionicons.min.css

572 ms

simple-line-icons.css

simple-line-icons.css

554 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

565 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

605 ms

style_dynamic.css

style_dynamic.css

599 ms

modules-responsive.min.css

modules-responsive.min.css

625 ms

style_dynamic_responsive.css

style_dynamic_responsive.css

714 ms

css

css

58 ms

js_composer.min.css

js_composer.min.css

837 ms

jquery.min.js

jquery.min.js

800 ms

jquery-migrate.min.js

jquery-migrate.min.js

789 ms

Popup.js

Popup.js

729 ms

PopupConfig.js

PopupConfig.js

775 ms

PopupBuilder.js

PopupBuilder.js

916 ms

rbtools.min.js

rbtools.min.js

996 ms

rs6.min.js

rs6.min.js

1108 ms

js

js

78 ms

22603973.js

22603973.js

87 ms

v2.js

v2.js

54 ms

css

css

72 ms

rs6.css

rs6.css

1076 ms

bootstrap.min.js

bootstrap.min.js

52 ms

script.min.js

script.min.js

874 ms

owl.carousel.min.js

owl.carousel.min.js

1103 ms

calculator.min.js

calculator.min.js

1103 ms

core.min.js

core.min.js

1107 ms

tabs.min.js

tabs.min.js

1200 ms

accordion.min.js

accordion.min.js

1252 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

1173 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

1021 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

1073 ms

jquery.appear.js

jquery.appear.js

1052 ms

modernizr.min.js

modernizr.min.js

1198 ms

hoverIntent.min.js

hoverIntent.min.js

1047 ms

jquery.plugin.js

jquery.plugin.js

1158 ms

jquery.countdown.min.js

jquery.countdown.min.js

1159 ms

owl.carousel.min.js

owl.carousel.min.js

1140 ms

parallax.min.js

parallax.min.js

1135 ms

easypiechart.js

easypiechart.js

1011 ms

jquery.waypoints.min.js

jquery.waypoints.min.js

1089 ms

Chart.min.js

Chart.min.js

1198 ms

counter.js

counter.js

974 ms

absoluteCounter.min.js

absoluteCounter.min.js

1026 ms

fluidvids.min.js

fluidvids.min.js

1036 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

1062 ms

jquery.nicescroll.min.js

jquery.nicescroll.min.js

978 ms

ScrollToPlugin.min.js

ScrollToPlugin.min.js

957 ms

jquery.waitforimages.js

jquery.waitforimages.js

1015 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

1018 ms

jquery.multiscroll.min.js

jquery.multiscroll.min.js

1006 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

947 ms

packery-mode.pkgd.min.js

packery-mode.pkgd.min.js

1026 ms

jquery.fullPage.min.js

jquery.fullPage.min.js

1047 ms

modules.min.js

modules.min.js

1004 ms

js_composer_front.min.js

js_composer_front.min.js

921 ms

475211.js

475211.js

212 ms

web-interactives-embed.js

web-interactives-embed.js

263 ms

fb.js

fb.js

167 ms

22603973.js

22603973.js

251 ms

leadflows.js

leadflows.js

185 ms

collectedforms.js

collectedforms.js

290 ms

SMI-logo-white-4.png

SMI-logo-white-4.png

971 ms

pxiByp8kv8JHgFVrLDz8Z1JlEA.ttf

pxiByp8kv8JHgFVrLDz8Z1JlEA.ttf

150 ms

pxiEyp8kv8JHgFVrJJnedw.ttf

pxiEyp8kv8JHgFVrJJnedw.ttf

161 ms

pxiByp8kv8JHgFVrLEj6Z1JlEA.ttf

pxiByp8kv8JHgFVrLEj6Z1JlEA.ttf

190 ms

pxiByp8kv8JHgFVrLCz7Z1JlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1JlEA.ttf

203 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

962 ms

insight.min.js

insight.min.js

104 ms

uwt.js

uwt.js

83 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

111 ms

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

109 ms

ElegantIcons.woff

ElegantIcons.woff

943 ms

Gilroy-Bold.woff

Gilroy-Bold.woff

885 ms

gilroy-light.otf

gilroy-light.otf

1006 ms

SMI-logo-white.png

SMI-logo-white.png

882 ms

SMI-logo-black.png

SMI-logo-black.png

924 ms

insight_tag_errors.gif

insight_tag_errors.gif

111 ms

dummy.png

dummy.png

897 ms

Icon_DataHarmonization-289x300.png

Icon_DataHarmonization-289x300.png

889 ms

adsct

adsct

60 ms

adsct

adsct

151 ms

Icon_PoolMarkets-290x300.png

Icon_PoolMarkets-290x300.png

924 ms

SMI-Global-Reach-1.png

SMI-Global-Reach-1.png

1014 ms

Agency-75x75.jpg

Agency-75x75.jpg

867 ms

Media-75x75.jpg

Media-75x75.jpg

904 ms

Brand-75x75.jpg

Brand-75x75.jpg

823 ms

Invest-75x75.jpg

Invest-75x75.jpg

894 ms

Rights-75x75.jpg

Rights-75x75.jpg

677 ms

amazon-logo-transparent-300x90.png

amazon-logo-transparent-300x90.png

758 ms

roku-300x93.png

roku-300x93.png

851 ms

Hulu_Logo.svg-300x99.png

Hulu_Logo.svg-300x99.png

810 ms

facebook-e1615781570235-300x113.png

facebook-e1615781570235-300x113.png

858 ms

Disney_-_abc_TV_group_logo-300x116.png

Disney_-_abc_TV_group_logo-300x116.png

863 ms

nbcu-300x67.png

nbcu-300x67.png

941 ms

fox-300x130.png

fox-300x130.png

809 ms

amc-300x136.png

amc-300x136.png

873 ms

warnermedia-300x41.png

warnermedia-300x41.png

893 ms

McKinsey-Logo-1-300x97.jpg

McKinsey-Logo-1-300x97.jpg

983 ms

miq-300x126.jpeg

miq-300x126.jpeg

939 ms

Discovery_Channel_logo-300x68.png

Discovery_Channel_logo-300x68.png

852 ms

Ion_Media_logo-300x300.png

Ion_Media_logo-300x300.png

1031 ms

snapchat.png

snapchat.png

809 ms

ubs-300x108.png

ubs-300x108.png

935 ms

Morgan_Stanley_Logo-300x75.png

Morgan_Stanley_Logo-300x75.png

914 ms

pinterest.png

pinterest.png

795 ms

jp-morgan-300x72.png

jp-morgan-300x72.png

831 ms

spotify-300x90.png

spotify-300x90.png

861 ms

tik-tok-300x87.png

tik-tok-300x87.png

732 ms

Core-October22-Release-Note_Chart-1.png

Core-October22-Release-Note_Chart-1.png

832 ms

Decline-of-Search-Featured-2000x1500-1.png

Decline-of-Search-Featured-2000x1500-1.png

974 ms

Core-September22-Release-Note_Chart-1.png

Core-September22-Release-Note_Chart-1.png

836 ms

Future-Advertising-Canada.jpg

Future-Advertising-Canada.jpg

843 ms

Core-August22-Release-Note_Chart-1.jpg

Core-August22-Release-Note_Chart-1.jpg

888 ms

Core-July22-Release-Note_Chart-1.jpg

Core-July22-Release-Note_Chart-1.jpg

898 ms

Part4Picture1.jpg

Part4Picture1.jpg

843 ms

Core-June22-Release-Note_Chart-1.jpg

Core-June22-Release-Note_Chart-1.jpg

962 ms

Part3Picture1.jpg

Part3Picture1.jpg

1023 ms

Part2Picture1.jpg

Part2Picture1.jpg

1060 ms

Picture1.jpg

Picture1.jpg

1065 ms

Core-May22-Release-Note_Chart-1-1536x968-1.jpg

Core-May22-Release-Note_Chart-1-1536x968-1.jpg

1060 ms

popup_guideline-300x150.webp

popup_guideline-300x150.webp

914 ms

icon-box.png

icon-box.png

1044 ms

close.png

close.png

889 ms

Accessibility Review

standardmediaindex.com accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

standardmediaindex.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

standardmediaindex.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Standardmediaindex.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Standardmediaindex.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

standardmediaindex.com

Open Graph data is detected on the main page of Standard Media Index. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: