Tools & Wizards About Us
starlincoln.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

starlincoln.com

New Lincoln Models | Lincoln Dealer Southfield, MI | Star Lincoln

Page Load Speed

20.5 sec in total

First Response

56 ms

Resources Loaded

19.9 sec

Page Rendered

594 ms

starlincoln.com screenshot

About Website

Click here to check amazing Star Lincoln content for United States. Otherwise, check out these important facts you probably never knew about starlincoln.com

We've created a curated experience on our website for you to seamlessly browse through our expansive New and Used Inventories. Test Drive our latest Lincoln models, Schedule a Service Appointment ...

Visit starlincoln.com

Key Findings

We analyzed Starlincoln.com page load time and found that the first response time was 56 ms and then it took 20.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

starlincoln.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

4/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value11.5 s

5/100

10%

TBT (Total Blocking Time)

Value9,510 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.034

100/100

15%

TTI (Time to Interactive)

Value33.5 s

0/100

10%

Network Requests Diagram

www.starlincoln.com

56 ms

blocker.js

65 ms

dotagging.js

66 ms

dealerOnTrack.min.js

7 ms

launch-4cd86146255a.min.js

59 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 66% of them (53 requests) were addressed to the original Starlincoln.com, 8% (6 requests) were made to Cdn.dlron.us and 4% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (19.6 sec) relates to the external source Lincoln.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 463.3 kB (12%)

Content Size

3.8 MB

After Optimization

3.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Starlincoln.com main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 364.0 kB

  • Original 433.1 kB
  • After minification 431.8 kB
  • After compression 69.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 364.0 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 32.9 kB

  • Original 2.9 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Star Lincoln images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 66.0 kB

  • Original 471.1 kB
  • After minification 471.1 kB
  • After compression 405.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 66.0 kB or 14% of the original size.

CSS Optimization

-25%

Potential reduce by 404 B

  • Original 1.6 kB
  • After minification 1.6 kB
  • After compression 1.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Starlincoln.com needs all CSS files to be minified and compressed as it can save up to 404 B or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (52%)

Requests Now

69

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Star Lincoln. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.starlincoln.com

www.starlincoln.com

56 ms

blocker.js

blocker.js

65 ms

dotagging.js

dotagging.js

66 ms

dealerOnTrack.min.js

dealerOnTrack.min.js

7 ms

launch-4cd86146255a.min.js

launch-4cd86146255a.min.js

59 ms

ga.js

ga.js

49 ms

css2

css2

57 ms

slick.min.css

slick.min.css

9 ms

slick-theme.min.css

slick-theme.min.css

26 ms

slick.min.js

slick.min.js

37 ms

iframeInitializer.min.js

iframeInitializer.min.js

37 ms

jquery-3.6.3.min.js

jquery-3.6.3.min.js

44 ms

ua-parser.min.js

ua-parser.min.js

43 ms

dealeron.js

dealeron.js

45 ms

dealeron.static.min.js

dealeron.static.min.js

45 ms

bootstrap.min.js

bootstrap.min.js

46 ms

userAgent-detection.min.js

userAgent-detection.min.js

46 ms

modernizr.min.js

modernizr.min.js

48 ms

jquery.validate.min.js

jquery.validate.min.js

48 ms

dealerOnLeadsBundle.js

dealerOnLeadsBundle.js

51 ms

locationSortInjection.min.js

locationSortInjection.min.js

49 ms

do_utility.min.js

do_utility.min.js

49 ms

formPhoneUtility.min.js

formPhoneUtility.min.js

51 ms

coreBundle.js

coreBundle.js

52 ms

navigation.min.js

navigation.min.js

53 ms

bannerManager.min.js

bannerManager.min.js

53 ms

lazyLoadHomepage.min.js

lazyLoadHomepage.min.js

53 ms

up_loader.1.1.0.js

up_loader.1.1.0.js

46 ms

element.js

element.js

244 ms

integrator.swipetospin.com

integrator.swipetospin.com

47 ms

banner.js

banner.js

250 ms

personalization.js

personalization.js

252 ms

interactive-banner.js

interactive-banner.js

10 ms

analytics.min.js

analytics.min.js

196 ms

js

js

246 ms

gtm.js

gtm.js

282 ms

gtm.js

gtm.js

311 ms

YAC_AdMarker_Icon_Text_77x15.png

YAC_AdMarker_Icon_Text_77x15.png

223 ms

activity;xsp=4820657;ord=7838769620284.438

activity;xsp=4820657;ord=7838769620284.438

159 ms

USA

USA

19569 ms

lincoln.png

lincoln.png

42 ms

lincoln-black-label.png

lincoln-black-label.png

41 ms

logo.png

logo.png

42 ms

bgVideo.jpg

bgVideo.jpg

141 ms

082024-24Aviator-Payment_1-1200x1200-px.jpg

082024-24Aviator-Payment_1-1200x1200-px.jpg

156 ms

082024-24Aviator-Payment_1-1920x600-px.jpg

082024-24Aviator-Payment_1-1920x600-px.jpg

187 ms

072024-24Corsair-2-1920x600-px.jpg

072024-24Corsair-2-1920x600-px.jpg

335 ms

072024-24Corsair-2-1200x1200-px.jpg

072024-24Corsair-2-1200x1200-px.jpg

346 ms

072024-24Nautilus-Payment1-1200x1200-px.jpg

072024-24Nautilus-Payment1-1200x1200-px.jpg

157 ms

072024-24Nautilus-Payment1-1920x600-px.jpg

072024-24Nautilus-Payment1-1920x600-px.jpg

203 ms

022023-TheStarExperience-1600x514-px.jpg

022023-TheStarExperience-1600x514-px.jpg

234 ms

ICO_Slide_1920x600_Blue__3_.png

ICO_Slide_1920x600_Blue__3_.png

405 ms

Master_Lincoln_100th_logo_Final01232022_Master_Short_Blk.png

Master_Lincoln_100th_logo_Final01232022_Master_Short_Blk.png

436 ms

022023-TheStarExperience-1200x1200-px.jpg

022023-TheStarExperience-1200x1200-px.jpg

339 ms

25-T3_Aviator_Launch_DO_1920x600_Carousel.jpg

25-T3_Aviator_Launch_DO_1920x600_Carousel.jpg

256 ms

2025-aviator-block-img.jpg

2025-aviator-block-img.jpg

274 ms

quicknav-service.jpg

quicknav-service.jpg

292 ms

navigator.png

navigator.png

296 ms

aviator.png

aviator.png

300 ms

nautilus.png

nautilus.png

326 ms

corsair.png

corsair.png

340 ms

bg-black-label-2.jpg

bg-black-label-2.jpg

353 ms

logoBlackLabel_white.png

logoBlackLabel_white.png

341 ms

23_bgAviator.jpg

23_bgAviator.jpg

459 ms

get-in-touch.jpg

get-in-touch.jpg

346 ms

ownership-image2.jpg

ownership-image2.jpg

349 ms

FordDirect_darkgray.png

FordDirect_darkgray.png

349 ms

proximanova-light-webfont.woff

proximanova-light-webfont.woff

58 ms

proximanova-reg-webfont.woff

proximanova-reg-webfont.woff

79 ms

proximanova-bold-webfont.woff

proximanova-bold-webfont.woff

74 ms

millerbannerblack.woff

millerbannerblack.woff

74 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

112 ms

millerbannerblackitalic.woff

millerbannerblackitalic.woff

79 ms

dealeron.runtimeNew.js

dealeron.runtimeNew.js

341 ms

jquery.min.js

jquery.min.js

119 ms

linkid.js

linkid.js

80 ms

collect

collect

13 ms

collect

collect

47 ms

componentManager.js

componentManager.js

3 ms

logManager.js

logManager.js

3 ms

Accessibility Review

starlincoln.com accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

starlincoln.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

starlincoln.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Starlincoln.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Starlincoln.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

starlincoln.com

Open Graph data is detected on the main page of Star Lincoln. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: