Tools & Wizards About Us
starmedia.ca screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

starmedia.ca

StarMedia - Amazon Advertising & Advanced Digital Marketing | Starmedia Group

Page Load Speed

3.2 sec in total

First Response

1 sec

Resources Loaded

1.7 sec

Page Rendered

486 ms

starmedia.ca screenshot

About Website

Visit starmedia.ca now to see the best up-to-date Starmedia content and also check out these interesting facts you probably never knew about starmedia.ca

As an advertising agency specialized in Amazon advertising and digital marketing, our passion is in growing businesses online.

Visit starmedia.ca

Key Findings

We analyzed Starmedia.ca page load time and found that the first response time was 1 sec and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

starmedia.ca performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value12.0 s

0/100

25%

SI (Speed Index)

Value4.3 s

76/100

10%

TBT (Total Blocking Time)

Value1,450 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.0 s

13/100

10%

Network Requests Diagram

starmedia.ca

1006 ms

api.js

42 ms

style.css

53 ms

bootstrap.min.css

109 ms

mdbootstrap.css

133 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 66% of them (45 requests) were addressed to the original Starmedia.ca, 7% (5 requests) were made to Google.com and 7% (5 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Starmedia.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 570.3 kB (35%)

Content Size

1.6 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Starmedia.ca main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 706.1 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 25.7 kB

  • Original 32.1 kB
  • After minification 28.1 kB
  • After compression 6.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.1 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.7 kB or 80% of the original size.

Image Optimization

-3%

Potential reduce by 23.1 kB

  • Original 706.1 kB
  • After minification 683.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Starmedia images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 127.5 kB

  • Original 404.1 kB
  • After minification 403.9 kB
  • After compression 276.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 127.5 kB or 32% of the original size.

CSS Optimization

-81%

Potential reduce by 394.0 kB

  • Original 485.7 kB
  • After minification 473.4 kB
  • After compression 91.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Starmedia.ca needs all CSS files to be minified and compressed as it can save up to 394.0 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (30%)

Requests Now

57

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Starmedia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

starmedia.ca

starmedia.ca

1006 ms

api.js

api.js

42 ms

style.css

style.css

53 ms

bootstrap.min.css

bootstrap.min.css

109 ms

mdbootstrap.css

mdbootstrap.css

133 ms

custom.css

custom.css

40 ms

all.css

all.css

51 ms

js

js

107 ms

jquery.js

jquery.js

92 ms

bootstrap.min.js

bootstrap.min.js

92 ms

script.js

script.js

41 ms

sweetalert.min.js

sweetalert.min.js

29 ms

recaptcha__en.js

recaptcha__en.js

27 ms

sweetalert.min.js

sweetalert.min.js

18 ms

js

js

143 ms

analytics.js

analytics.js

212 ms

anchor

anchor

96 ms

anchor

anchor

189 ms

sponsored-ads@3x.png

sponsored-ads@3x.png

92 ms

video-ads@3x.png

video-ads@3x.png

91 ms

amazon-dsp@3x.png

amazon-dsp@3x.png

91 ms

measurement@3x.png

measurement@3x.png

91 ms

google@3x.png

google@3x.png

91 ms

yahoo@3x.png

yahoo@3x.png

90 ms

instagram@3x.png

instagram@3x.png

161 ms

adroll@3x.png

adroll@3x.png

160 ms

facebook@3x.png

facebook@3x.png

159 ms

twitter@3x.png

twitter@3x.png

161 ms

criteo@3x.png

criteo@3x.png

162 ms

linkedin@3x.png

linkedin@3x.png

160 ms

pinterest@3x.png

pinterest@3x.png

162 ms

outbrain@3x.png

outbrain@3x.png

189 ms

digital_marketing_en.png

digital_marketing_en.png

189 ms

logo.png

logo.png

189 ms

grow-bg.png

grow-bg.png

190 ms

t-10.png

t-10.png

187 ms

hicom.png

hicom.png

191 ms

glowv.png

glowv.png

191 ms

product_page_img.png

product_page_img.png

265 ms

circle.png

circle.png

195 ms

page_img.png

page_img.png

385 ms

circle_black.png

circle_black.png

196 ms

circle-grey.png

circle-grey.png

258 ms

facebook-add.png

facebook-add.png

259 ms

insta-add.png

insta-add.png

260 ms

google-add.png

google-add.png

262 ms

graph.png

graph.png

265 ms

facebook-patners.png

facebook-patners.png

262 ms

google-patners.png

google-patners.png

262 ms

amazon-patners.png

amazon-patners.png

263 ms

canada-flag.png

canada-flag.png

264 ms

usa-flag.png

usa-flag.png

264 ms

ARIAL.woff

ARIAL.woff

266 ms

Albertsthal%20Typewriter.woff

Albertsthal%20Typewriter.woff

263 ms

fa-brands-400.woff

fa-brands-400.woff

98 ms

fa-solid-900.woff

fa-solid-900.woff

154 ms

fa-regular-400.woff

fa-regular-400.woff

143 ms

styles__ltr.css

styles__ltr.css

18 ms

recaptcha__en.js

recaptcha__en.js

21 ms

digital-7.woff

digital-7.woff

178 ms

collect

collect

159 ms

EghGp72f3L_y9HVk4Nn8Vk_BAMWB9fGIEzP3DzvQDW8.js

EghGp72f3L_y9HVk4Nn8Vk_BAMWB9fGIEzP3DzvQDW8.js

55 ms

webworker.js

webworker.js

121 ms

logo_48.png

logo_48.png

49 ms

recaptcha__en.js

recaptcha__en.js

44 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

61 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

61 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

62 ms

Accessibility Review

starmedia.ca accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

starmedia.ca best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

starmedia.ca SEO score

81

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Starmedia.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Starmedia.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

starmedia.ca

Open Graph data is detected on the main page of Starmedia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: