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stateofsearch.org screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

stateofsearch.org

State Of Search: Digital Marketing, SEO Conference 2024

Page Load Speed

4.8 sec in total

First Response

72 ms

Resources Loaded

2.4 sec

Page Rendered

2.3 sec

stateofsearch.org screenshot

About Website

Click here to check amazing State Of Search content for United States. Otherwise, check out these important facts you probably never knew about stateofsearch.org

Join us October 28-29, 2024 for the annual State of Search by DFWSEM, a digital marketing and SEO conference like no other. Secure your ticket today!

Visit stateofsearch.org

Key Findings

We analyzed Stateofsearch.org page load time and found that the first response time was 72 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

stateofsearch.org performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value35.6 s

0/100

25%

SI (Speed Index)

Value15.4 s

0/100

10%

TBT (Total Blocking Time)

Value2,240 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.102

89/100

15%

TTI (Time to Interactive)

Value31.3 s

0/100

10%

Network Requests Diagram

stateofsearch.org

72 ms

stateofsearch.org

139 ms

www.stateofsearch.org

54 ms

www.stateofsearch.org

217 ms

cv.css

32 ms

Our browser made a total of 183 requests to load all elements on the main page. We found that 78% of them (142 requests) were addressed to the original Stateofsearch.org, 15% (28 requests) were made to Fonts.gstatic.com and 5% (9 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Stateofsearch.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 829.1 kB (14%)

Content Size

6.1 MB

After Optimization

5.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Stateofsearch.org main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.5 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 279.3 kB

  • Original 322.7 kB
  • After minification 322.6 kB
  • After compression 43.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 279.3 kB or 87% of the original size.

Image Optimization

-5%

Potential reduce by 204.1 kB

  • Original 4.5 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. State Of Search images are well optimized though.

JavaScript Optimization

-33%

Potential reduce by 335.3 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 682.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 335.3 kB or 33% of the original size.

CSS Optimization

-4%

Potential reduce by 10.5 kB

  • Original 240.3 kB
  • After minification 238.3 kB
  • After compression 229.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Stateofsearch.org has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 57 (42%)

Requests Now

137

After Optimization

80

  • Images
  • JavaScript
  • CSS

The browser has sent 137 CSS, Javascripts, AJAX and image requests in order to completely render the main page of State Of Search. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

stateofsearch.org

stateofsearch.org

72 ms

stateofsearch.org

stateofsearch.org

139 ms

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www.stateofsearch.org

54 ms

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www.stateofsearch.org

217 ms

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2023-SOS-SpeakersMike-Melen-Final-1024x576-1-400x225-1.jpg

2023-SOS-SpeakersMike-Melen-Final-1024x576-1-400x225-1.jpg

335 ms

2023-SOS-Speakers-Robyn-Johnson-min-1024x576-1-400x225-1.jpg

2023-SOS-Speakers-Robyn-Johnson-min-1024x576-1-400x225-1.jpg

342 ms

2023-SOS-Speakers-Scotty-Smith-min-1024x576-1-400x225-1.jpg

2023-SOS-Speakers-Scotty-Smith-min-1024x576-1-400x225-1.jpg

346 ms

2023-SOS-Speakers-Simon-Cornelius-min-1024x576-1-400x225-1.jpg

2023-SOS-Speakers-Simon-Cornelius-min-1024x576-1-400x225-1.jpg

352 ms

2023-SOS-Speakers-Tim-Whitley-min-1024x576-1-400x225-1.jpg

2023-SOS-Speakers-Tim-Whitley-min-1024x576-1-400x225-1.jpg

353 ms

2023-SOS-SpeakersTony-Wright-min-1024x576-1-400x225-1.jpg

2023-SOS-SpeakersTony-Wright-min-1024x576-1-400x225-1.jpg

260 ms

2023-SOS-Speakers-Will-Scott-min-1024x576-1-400x225-1.jpg

2023-SOS-Speakers-Will-Scott-min-1024x576-1-400x225-1.jpg

250 ms

Alicia-Maples-min-1024x576-1-400x225-1.jpg

Alicia-Maples-min-1024x576-1-400x225-1.jpg

256 ms

Brett-Tabke-min-1024x576-1-400x225-1.jpg

Brett-Tabke-min-1024x576-1-400x225-1.jpg

288 ms

Duane-Forrester-min-1024x576-1-400x225-1.jpg

Duane-Forrester-min-1024x576-1-400x225-1.jpg

295 ms

SearchLab2-400x400-1.png

SearchLab2-400x400-1.png

230 ms

SchemaApp2-400x400-1.png

SchemaApp2-400x400-1.png

231 ms

mediawyse-400x400-1.png

mediawyse-400x400-1.png

254 ms

optmyzr-400x400-1.png

optmyzr-400x400-1.png

253 ms

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basemarketing-400x400-1.png

254 ms

aspiro-400x400-1.png

aspiro-400x400-1.png

252 ms

Shane-Arts-SOS-1.png

Shane-Arts-SOS-1.png

255 ms

AdviceLocal-400x400-1.png

AdviceLocal-400x400-1.png

253 ms

riselocal-400x400-1.png

riselocal-400x400-1.png

212 ms

Sherry-Bonelli.png

Sherry-Bonelli.png

211 ms

Kymber-Heinze.png

Kymber-Heinze.png

214 ms

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hm-dallas-state-of-search-seo-conference.png

18 ms

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hm-dallas-state-of-search-seo-conference.png

198 ms

Accessibility Review

stateofsearch.org accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

stateofsearch.org best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

stateofsearch.org SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Stateofsearch.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Stateofsearch.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

stateofsearch.org

Open Graph data is detected on the main page of State Of Search. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: