Tools & Wizards About Us
store.surfdome.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

store.surfdome.com

Surfdome - BrandAlley

Page Load Speed

1.8 sec in total

First Response

43 ms

Resources Loaded

1.6 sec

Page Rendered

83 ms

store.surfdome.com screenshot

About Website

Visit store.surfdome.com now to see the best up-to-date Store Surfdome content for United Kingdom and also check out these interesting facts you probably never knew about store.surfdome.com

Daily designer sales. Up to 80% off designer clothes, designer bags, homeware and beauty brands. Register free today for exclusive sales and discounts.

Visit store.surfdome.com

Key Findings

We analyzed Store.surfdome.com page load time and found that the first response time was 43 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

store.surfdome.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

18/100

25%

SI (Speed Index)

Value6.3 s

42/100

10%

TBT (Total Blocking Time)

Value3,510 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.055

98/100

15%

TTI (Time to Interactive)

Value18.1 s

3/100

10%

Network Requests Diagram

store.surfdome.com

43 ms

surfdome

46 ms

surfdome

215 ms

570d390752d4008b0b60efc14b0845e6.min.js

40 ms

styles.css

72 ms

Our browser made a total of 137 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Store.surfdome.com, 48% (66 requests) were made to Skin.brandalley.co.uk and 33% (45 requests) were made to Brandalley.co.uk. The less responsive or slowest element that took the longest time to load (916 ms) relates to the external source Polyfill-fastly.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 306.8 kB (20%)

Content Size

1.5 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Store.surfdome.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 571.4 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 255.6 kB

  • Original 311.5 kB
  • After minification 311.3 kB
  • After compression 55.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 255.6 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 187 B

  • Original 539.5 kB
  • After minification 539.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Store Surfdome images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 49.2 kB

  • Original 571.4 kB
  • After minification 569.8 kB
  • After compression 522.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 1.9 kB

  • Original 89.9 kB
  • After minification 89.9 kB
  • After compression 88.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Store.surfdome.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 102 (79%)

Requests Now

129

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 129 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Store Surfdome. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 64 to 1 for JavaScripts and from 40 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

store.surfdome.com

store.surfdome.com

43 ms

surfdome

surfdome

46 ms

surfdome

surfdome

215 ms

570d390752d4008b0b60efc14b0845e6.min.js

570d390752d4008b0b60efc14b0845e6.min.js

40 ms

styles.css

styles.css

72 ms

widgets.css

widgets.css

76 ms

amshopby.css

amshopby.css

70 ms

clearpay.css

clearpay.css

78 ms

jquery.fancybox.css

jquery.fancybox.css

69 ms

default-popup.css

default-popup.css

67 ms

generic-nav.css

generic-nav.css

88 ms

brands.css

brands.css

86 ms

ultra-slideshow.css

ultra-slideshow.css

84 ms

accordion.css

accordion.css

95 ms

menu.css

menu.css

89 ms

menu-accordion.css

menu-accordion.css

92 ms

menu-dropdown.css

menu-dropdown.css

100 ms

menu-sidebar.css

menu-sidebar.css

97 ms

additional.css

additional.css

100 ms

baskettimer.css

baskettimer.css

103 ms

styles.css

styles.css

111 ms

paymentfont.min.css

paymentfont.min.css

109 ms

express.css

express.css

115 ms

styles-infortis.css

styles-infortis.css

117 ms

font-awesome.min.css

font-awesome.min.css

113 ms

generic-cck.css

generic-cck.css

122 ms

dropdown.css

dropdown.css

130 ms

itemgrid.css

itemgrid.css

128 ms

tabs.css

tabs.css

127 ms

owl.carousel.min.css

owl.carousel.min.css

142 ms

owl.theme.default.min.css

owl.theme.default.min.css

130 ms

common.css

common.css

146 ms

override-components.css

override-components.css

138 ms

override-theme.css

override-theme.css

152 ms

grid12.css

grid12.css

151 ms

design_default.css

design_default.css

155 ms

grid_default.css

grid_default.css

158 ms

layout_default.css

layout_default.css

167 ms

override-config.css

override-config.css

166 ms

track_source.js

track_source.js

31 ms

prototype.js

prototype.js

58 ms

ccard.js

ccard.js

55 ms

validation.js

validation.js

54 ms

builder.js

builder.js

56 ms

effects.js

effects.js

56 ms

dragdrop.js

dragdrop.js

56 ms

controls.js

controls.js

71 ms

slider.js

slider.js

74 ms

js.js

js.js

75 ms

form.js

form.js

73 ms

translate.js

translate.js

77 ms

cookies.js

cookies.js

79 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

89 ms

jquery-noconflict.js

jquery-noconflict.js

87 ms

jquery.easing.min.js

jquery.easing.min.js

87 ms

jquery.accordion.min.js

jquery.accordion.min.js

91 ms

ie8-console-fix.js

ie8-console-fix.js

105 ms

jquery.main.js

jquery.main.js

97 ms

ba-1.1.js

ba-1.1.js

102 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

100 ms

resize.min.js

resize.min.js

100 ms

product.js

product.js

109 ms

modernizr.custom.min.js

modernizr.custom.min.js

114 ms

matchMedia.js

matchMedia.js

114 ms

matchMedia.addListener.js

matchMedia.addListener.js

116 ms

enquire.js

enquire.js

116 ms

jquery.tabs.min.js

jquery.tabs.min.js

117 ms

imagesloaded.js

imagesloaded.js

120 ms

moment.js

moment.js

136 ms

moment-timezone.js

moment-timezone.js

125 ms

jquery.countdown.min.js

jquery.countdown.min.js

126 ms

Function.prototype.bind.js

Function.prototype.bind.js

131 ms

algoliaBundle.min.js

algoliaBundle.min.js

142 ms

common.js

common.js

143 ms

afterpay-1.x.js

afterpay-1.x.js

85 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

63 ms

instantsearch.js

instantsearch.js

137 ms

j.php

j.php

49 ms

autocomplete.js

autocomplete.js

113 ms

bundle.tracing.replay.min.js

bundle.tracing.replay.min.js

37 ms

search-insights.js

search-insights.js

98 ms

click_conversion_analytics.js

click_conversion_analytics.js

103 ms

moment.js

moment.js

108 ms

moment-timezone.js

moment-timezone.js

113 ms

jquery.countdown.min.js

jquery.countdown.min.js

108 ms

email-decode.min.js

email-decode.min.js

102 ms

custom.css

custom.css

111 ms

login.css

login.css

119 ms

algoliasearch.css

algoliasearch.css

121 ms

scripts.js

scripts.js

118 ms

rudderstack.js

rudderstack.js

119 ms

catalogevent.js

catalogevent.js

120 ms

wishlist.js

wishlist.js

114 ms

stripe_payments.js

stripe_payments.js

110 ms

cctype.js

cctype.js

111 ms

express.js

express.js

106 ms

owl.carousel.min.js

owl.carousel.min.js

233 ms

jquery.lazyload.js

jquery.lazyload.js

235 ms

app.js

app.js

112 ms

login-overlay.js

login-overlay.js

230 ms

brandalley.js

brandalley.js

228 ms

css2

css2

34 ms

gtm.js

gtm.js

248 ms

analytics.js

analytics.js

45 ms

Womens_140x290px.jpg

Womens_140x290px.jpg

77 ms

Mens_140x290px.jpg

Mens_140x290px.jpg

133 ms

Home_140x290px.jpg

Home_140x290px.jpg

197 ms

Kids_140x290px.jpg

Kids_140x290px.jpg

207 ms

Beauty_140x290px.jpg

Beauty_140x290px.jpg

207 ms

surf-dome-logo.webp

surf-dome-logo.webp

206 ms

default.gif

default.gif

243 ms

paymane_logo.png

paymane_logo.png

209 ms

payment_logo_mobile.png

payment_logo_mobile.png

228 ms

logo.svg

logo.svg

33 ms

logo-mobile.svg

logo-mobile.svg

35 ms

Clearance.jpg

Clearance.jpg

67 ms

sectigo-ssl.png

sectigo-ssl.png

40 ms

pp-credit-logo-150.png

pp-credit-logo-150.png

35 ms

Google-logo.png

Google-logo.png

40 ms

Facebook_Logo.webp

Facebook_Logo.webp

65 ms

social-login-mail-2x.png

social-login-mail-2x.png

74 ms

achica-logo.jpg

achica-logo.jpg

66 ms

cocosa.png

cocosa.png

71 ms

chester.png

chester.png

73 ms

BA-new-logo-desktop.svg

BA-new-logo-desktop.svg

71 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuI6fMZg.ttf

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuI6fMZg.ttf

95 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuLyfMZg.ttf

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuLyfMZg.ttf

158 ms

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuGKYMZg.ttf

UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuGKYMZg.ttf

170 ms

linkid.js

linkid.js

19 ms

bullet.png

bullet.png

65 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

64 ms

collect

collect

107 ms

collect

collect

138 ms

afterpay_logo_small-c21f624e13e513b83e729c61fa161b4d75643a4e62d4dcd3df62e1c5d3ed7326.svg

afterpay_logo_small-c21f624e13e513b83e729c61fa161b4d75643a4e62d4dcd3df62e1c5d3ed7326.svg

112 ms

polyfill.min.js

polyfill.min.js

916 ms

Facebook_Logo.webp

Facebook_Logo.webp

77 ms

print.css

print.css

38 ms

Accessibility Review

store.surfdome.com accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

store.surfdome.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

store.surfdome.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Store.surfdome.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Store.surfdome.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

store.surfdome.com

Open Graph description is not detected on the main page of Store Surfdome. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: