Tools & Wizards About Us
story.com.au screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

story.com.au

Digital Agency Responsive UX Interface Ecommerce | STORY GROUP - A Web Design & Website Development Company Melbourne

Page Load Speed

7.2 sec in total

First Response

494 ms

Resources Loaded

6.3 sec

Page Rendered

445 ms

story.com.au screenshot

About Website

Welcome to story.com.au homepage info - get ready to check STORY best content right away, or after learning these important things about story.com.au

The Story Group is a digital agency servicing Melbourne, Perth and Sydney. Our services include digital strategy, web design, ecommerce website development, content management systems and online marke...

Visit story.com.au

Key Findings

We analyzed Story.com.au page load time and found that the first response time was 494 ms and then it took 6.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

story.com.au performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value6.4 s

40/100

10%

TBT (Total Blocking Time)

Value1,060 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.149

76/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

story.com.au

494 ms

story.com.au

612 ms

692704019463de456e2fe7d7c568c7eb459d3d8d.1508196117.css

14 ms

bec4f0011f93a99d0365d0df4443fe70fb294ad4.1429250132.js

57 ms

js

183 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 75% of them (21 requests) were addressed to the original Story.com.au, 7% (2 requests) were made to Google-analytics.com and 7% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (5 sec) belongs to the original domain Story.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 600.9 kB (28%)

Content Size

2.1 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Story.com.au main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 14.9 kB

  • Original 20.7 kB
  • After minification 20.7 kB
  • After compression 5.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.9 kB or 72% of the original size.

Image Optimization

-32%

Potential reduce by 585.4 kB

  • Original 1.8 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, STORY needs image optimization as it can save up to 585.4 kB or 32% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 72 B

  • Original 239.4 kB
  • After minification 239.4 kB
  • After compression 239.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 497 B

  • Original 39.1 kB
  • After minification 39.1 kB
  • After compression 38.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Story.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 4 (17%)

Requests Now

23

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of STORY. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

story.com.au

story.com.au

494 ms

story.com.au

story.com.au

612 ms

692704019463de456e2fe7d7c568c7eb459d3d8d.1508196117.css

692704019463de456e2fe7d7c568c7eb459d3d8d.1508196117.css

14 ms

bec4f0011f93a99d0365d0df4443fe70fb294ad4.1429250132.js

bec4f0011f93a99d0365d0df4443fe70fb294ad4.1429250132.js

57 ms

js

js

183 ms

js

js

96 ms

analytics.js

analytics.js

153 ms

logo.png

logo.png

467 ms

front.jpg

front.jpg

470 ms

list-bg.png

list-bg.png

494 ms

responsive_services.png

responsive_services.png

135 ms

abstract_top.png

abstract_top.png

494 ms

monson_thumbnail_590_350_s_c1_t_t.jpg

monson_thumbnail_590_350_s_c1_t_t.jpg

510 ms

logo_icon.png

logo_icon.png

506 ms

4d_thumb_590_350_s_c1_t_t.jpg

4d_thumb_590_350_s_c1_t_t.jpg

1714 ms

origin_thumbt_590_350_s_c1_t_t.jpg

origin_thumbt_590_350_s_c1_t_t.jpg

919 ms

kim_thumb_590_350_s_c1_t_t.jpg

kim_thumb_590_350_s_c1_t_t.jpg

1712 ms

genetic_cures_thumb_590_350_s_c1_t_t.jpg

genetic_cures_thumb_590_350_s_c1_t_t.jpg

2466 ms

centro_thumb_590_350_s_c1_t_t.jpg

centro_thumb_590_350_s_c1_t_t.jpg

2721 ms

muesli_thumbnail_590_350_s_c1_t_t.jpg

muesli_thumbnail_590_350_s_c1_t_t.jpg

2716 ms

Promo_Systems_content1_590_350_s_c1_t_t.png

Promo_Systems_content1_590_350_s_c1_t_t.png

2726 ms

delete_maton_590_350_s_c1_t_t.jpg

delete_maton_590_350_s_c1_t_t.jpg

3747 ms

abstract_bottom.png

abstract_bottom.png

3746 ms

v0SdcGFAl2aezM9Vq_aFTQ.ttf

v0SdcGFAl2aezM9Vq_aFTQ.ttf

131 ms

DvlFBScY1r-FMtZSYIYoYw.ttf

DvlFBScY1r-FMtZSYIYoYw.ttf

134 ms

ionicons.ttf

ionicons.ttf

4963 ms

collect

collect

13 ms

js

js

66 ms

Accessibility Review

story.com.au accessibility score

68

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

story.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

story.com.au SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Story.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Story.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

story.com.au

Open Graph data is detected on the main page of STORY. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: