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strategicmessaging.com screenshot

Report Summary

  • 98

    Performance

    Renders faster than
    95% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

strategicmessaging.com

Strategic Messaging - Marketing isn\'t just a conversation. It\'s a debate!

Page Load Speed

3.8 sec in total

First Response

697 ms

Resources Loaded

1.4 sec

Page Rendered

1.6 sec

strategicmessaging.com screenshot

About Website

Click here to check amazing Strategic Messaging content. Otherwise, check out these important facts you probably never knew about strategicmessaging.com

Technology and political strategic marketing from a strategic messaging standpoint. By Curt Monash, who\'s long advised leading technology companies on just

Visit strategicmessaging.com

Key Findings

We analyzed Strategicmessaging.com page load time and found that the first response time was 697 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

strategicmessaging.com performance score

98

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.4 s

97/100

10%

LCP (Largest Contentful Paint)

Value2.3 s

93/100

25%

SI (Speed Index)

Value2.6 s

97/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.4 s

100/100

10%

Network Requests Diagram

www.strategicmessaging.com

697 ms

ga.js

11 ms

style.css

137 ms

trans.gif

166 ms

brand

132 ms

Our browser made a total of 12 requests to load all elements on the main page. We found that 58% of them (7 requests) were addressed to the original Strategicmessaging.com, 17% (2 requests) were made to Google-analytics.com and 17% (2 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (697 ms) belongs to the original domain Strategicmessaging.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 54.0 kB (48%)

Content Size

112.2 kB

After Optimization

58.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Strategicmessaging.com main page is 112.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. HTML takes 51.8 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 41.5 kB

  • Original 51.8 kB
  • After minification 41.8 kB
  • After compression 10.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.9 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.5 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 42 B

  • Original 29.0 kB
  • After minification 28.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Strategic Messaging images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-87%

Potential reduce by 12.4 kB

  • Original 14.3 kB
  • After minification 9.8 kB
  • After compression 1.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Strategicmessaging.com needs all CSS files to be minified and compressed as it can save up to 12.4 kB or 87% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

10

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 10 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Strategic Messaging. According to our analytics all requests are already optimized.

Network Requests Diagram

www.strategicmessaging.com

www.strategicmessaging.com

697 ms

ga.js

ga.js

11 ms

style.css

style.css

137 ms

trans.gif

trans.gif

166 ms

brand

brand

132 ms

icon_smile.gif

icon_smile.gif

163 ms

feed-icon-purple.gif

feed-icon-purple.gif

161 ms

__utm.gif

__utm.gif

51 ms

brand

brand

61 ms

header-strat.jpg

header-strat.jpg

162 ms

purplepostheader.jpg

purplepostheader.jpg

72 ms

google_custom_search_watermark.gif

google_custom_search_watermark.gif

103 ms

Accessibility Review

strategicmessaging.com accessibility score

71

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

strategicmessaging.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

strategicmessaging.com SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Strategicmessaging.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Strategicmessaging.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

strategicmessaging.com

Open Graph description is not detected on the main page of Strategic Messaging. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: