Tools & Wizards About Us
strategicmi.ca screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

strategicmi.ca

Incentives and Event Solutions | Creative Group

Page Load Speed

2.5 sec in total

First Response

16 ms

Resources Loaded

1.9 sec

Page Rendered

629 ms

strategicmi.ca screenshot

About Website

Welcome to strategicmi.ca homepage info - get ready to check Strategicmi best content right away, or after learning these important things about strategicmi.ca

Creative Group designs incentives and event solutions to increase performance and inspire businesses to reach their full potential!

Visit strategicmi.ca

Key Findings

We analyzed Strategicmi.ca page load time and found that the first response time was 16 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

strategicmi.ca performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

27/100

10%

LCP (Largest Contentful Paint)

Value16.9 s

0/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value2,360 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value21.7 s

1/100

10%

Network Requests Diagram

strategicmi.ca

16 ms

www.creativegroupinc.com

696 ms

js

78 ms

pagenavi-css.css

122 ms

search-filter.min.css

186 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Strategicmi.ca, 60% (44 requests) were made to Creativegroupinc.com and 10% (7 requests) were made to I.vimeocdn.com. The less responsive or slowest element that took the longest time to load (845 ms) relates to the external source Creativegroupinc.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 131.6 kB (18%)

Content Size

738.7 kB

After Optimization

607.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Strategicmi.ca main page is 738.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 444.9 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 117.9 kB

  • Original 144.3 kB
  • After minification 136.7 kB
  • After compression 26.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 117.9 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 128 B

  • Original 444.9 kB
  • After minification 444.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Strategicmi images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 13.5 kB

  • Original 142.5 kB
  • After minification 142.5 kB
  • After compression 129.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 63 B

  • Original 7.0 kB
  • After minification 7.0 kB
  • After compression 6.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Strategicmi.ca has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 34 (57%)

Requests Now

60

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Strategicmi. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

strategicmi.ca

strategicmi.ca

16 ms

www.creativegroupinc.com

www.creativegroupinc.com

696 ms

js

js

78 ms

pagenavi-css.css

pagenavi-css.css

122 ms

search-filter.min.css

search-filter.min.css

186 ms

main.css

main.css

252 ms

smartslider.min.css

smartslider.min.css

193 ms

modernizr.custom.min.js

modernizr.custom.min.js

199 ms

respond.min.js

respond.min.js

200 ms

jquery.min.js

jquery.min.js

268 ms

jquery-migrate.min.js

jquery-migrate.min.js

246 ms

73729b6d6f.js

73729b6d6f.js

59 ms

v2.js

v2.js

65 ms

n2.min.js

n2.min.js

205 ms

smartslider-frontend.min.js

smartslider-frontend.min.js

271 ms

ss-simple.min.js

ss-simple.min.js

210 ms

w-arrow-image.min.js

w-arrow-image.min.js

258 ms

w-thumbnail-horizontal.min.js

w-thumbnail-horizontal.min.js

258 ms

w-bullet.min.js

w-bullet.min.js

263 ms

3052652.js

3052652.js

188 ms

bj-lazy-load.min.js

bj-lazy-load.min.js

271 ms

placeholders.min.js

placeholders.min.js

273 ms

jquery.matchHeight.js

jquery.matchHeight.js

395 ms

jquery.mixitup.js

jquery.mixitup.js

396 ms

slick.min.js

slick.min.js

528 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

528 ms

jquery.mmenu.all.min.js

jquery.mmenu.all.min.js

528 ms

scripts.js

scripts.js

528 ms

all.min.css

all.min.css

36 ms

73729b6d6f.css

73729b6d6f.css

19 ms

font-awesome-css.min.css

font-awesome-css.min.css

17 ms

cgi-logo-reversed-white-web.png

cgi-logo-reversed-white-web.png

557 ms

779953892-3db0626c083b42280ba96665758c413eb65153b3276c6715536235f8b4e4a8db-d

779953892-3db0626c083b42280ba96665758c413eb65153b3276c6715536235f8b4e4a8db-d

353 ms

down_arrow.svg

down_arrow.svg

334 ms

icons-02.svg

icons-02.svg

336 ms

icons-01.svg

icons-01.svg

335 ms

icons-04.svg

icons-04.svg

337 ms

icons-05.svg

icons-05.svg

338 ms

icons-03.svg

icons-03.svg

336 ms

AMPWorks.jpg

AMPWorks.jpg

630 ms

AMPWorks.jpg

AMPWorks.jpg

459 ms

facts-background-img.png

facts-background-img.png

459 ms

people-14.png

people-14.png

459 ms

Awardv2-e1514931058833.png

Awardv2-e1514931058833.png

459 ms

iphone_white-01-002-1-e1551284678944.png

iphone_white-01-002-1-e1551284678944.png

457 ms

1623904546-3582d793be92aa3bd3d896f1663c2069c1bd2f1a211c05e8ec6a30983b3dcdaf-d_1280

1623904546-3582d793be92aa3bd3d896f1663c2069c1bd2f1a211c05e8ec6a30983b3dcdaf-d_1280

443 ms

851514763-180d0bc9a3bd45cf36c6a3c6e0196c9c61fba57b3f1d274aaff1c1c1f3d5964f-d_1280

851514763-180d0bc9a3bd45cf36c6a3c6e0196c9c61fba57b3f1d274aaff1c1c1f3d5964f-d_1280

469 ms

787115084-e6e2bed86f6bd7dd42586aae4fa59e205d7a2757775629f795e81a273c02c95e-d_1280

787115084-e6e2bed86f6bd7dd42586aae4fa59e205d7a2757775629f795e81a273c02c95e-d_1280

376 ms

797043548-fe46337f63cee3d288d2bfdf640f75b644a176ceea545c8bbffb9a14c223401f-d_1280

797043548-fe46337f63cee3d288d2bfdf640f75b644a176ceea545c8bbffb9a14c223401f-d_1280

386 ms

671038305-3747ea1f6d73a89f545db15b96b63dca31db7e444bfca2e9aacaa66b1d958bb1-d_1280

671038305-3747ea1f6d73a89f545db15b96b63dca31db7e444bfca2e9aacaa66b1d958bb1-d_1280

399 ms

967772264-da8d1fe1ac80800a9e92bb43a5d51f6c5e5a90df6a7ff48b8d7566d7b304718c-d_1280

967772264-da8d1fe1ac80800a9e92bb43a5d51f6c5e5a90df6a7ff48b8d7566d7b304718c-d_1280

399 ms

cgi-logo-full-color-web.png

cgi-logo-full-color-web.png

596 ms

Client-testimonial-video.jpg

Client-testimonial-video.jpg

845 ms

Gotham-Book.otf

Gotham-Book.otf

592 ms

CircularStd-Black.otf

CircularStd-Black.otf

526 ms

CircularStd-Bold.otf

CircularStd-Bold.otf

527 ms

CircularStd-Medium.otf

CircularStd-Medium.otf

525 ms

CircularStd-Book.otf

CircularStd-Book.otf

514 ms

icomoon.ttf

icomoon.ttf

572 ms

siteanalyze_6082214.js

siteanalyze_6082214.js

627 ms

insight.min.js

insight.min.js

395 ms

web-interactives-embed.js

web-interactives-embed.js

332 ms

3052652.js

3052652.js

295 ms

leadflows.js

leadflows.js

302 ms

fb.js

fb.js

295 ms

3052652.js

3052652.js

326 ms

fa-brands-400.ttf

fa-brands-400.ttf

78 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

65 ms

fa-v4compatibility.ttf

fa-v4compatibility.ttf

148 ms

fa-regular-400.ttf

fa-regular-400.ttf

148 ms

fa-solid-900.ttf

fa-solid-900.ttf

157 ms

insight_tag_errors.gif

insight_tag_errors.gif

51 ms

image.aspx

image.aspx

18 ms

Accessibility Review

strategicmi.ca accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

strategicmi.ca best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

strategicmi.ca SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Strategicmi.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Strategicmi.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

strategicmi.ca

Open Graph data is detected on the main page of Strategicmi. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: