Tools & Wizards About Us
sullivaninsurance.com screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

sullivaninsurance.com

Sullivan Insurance | Home, Auto, Business, Liability Insurance in Ipswich, MA

Page Load Speed

5.3 sec in total

First Response

1.5 sec

Resources Loaded

3.7 sec

Page Rendered

120 ms

sullivaninsurance.com screenshot

About Website

Welcome to sullivaninsurance.com homepage info - get ready to check Sullivan Insurance best content right away, or after learning these important things about sullivaninsurance.com

An independent Massachusetts insurance company working for you to protect what matters to you. Call 978.356.5511 for your customized personal or business insurance package today.

Visit sullivaninsurance.com

Key Findings

We analyzed Sullivaninsurance.com page load time and found that the first response time was 1.5 sec and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

sullivaninsurance.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value17.8 s

0/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value200 ms

90/100

30%

CLS (Cumulative Layout Shift)

Value0.421

23/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

Network Requests Diagram

www.sullivaninsurance.com

1452 ms

sdk.js

31 ms

wp-emoji-release.min.js

152 ms

style.min.css

303 ms

echo-thumbnail.css

216 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 79% of them (62 requests) were addressed to the original Sullivaninsurance.com, 6% (5 requests) were made to Use.fontawesome.com and 3% (2 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Sullivaninsurance.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 432.5 kB (32%)

Content Size

1.4 MB

After Optimization

929.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sullivaninsurance.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 734.0 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 51.0 kB

  • Original 64.0 kB
  • After minification 59.8 kB
  • After compression 13.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.0 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 6.8 kB

  • Original 734.0 kB
  • After minification 727.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Sullivan Insurance images are well optimized though.

JavaScript Optimization

-50%

Potential reduce by 131.8 kB

  • Original 263.2 kB
  • After minification 255.9 kB
  • After compression 131.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 131.8 kB or 50% of the original size.

CSS Optimization

-81%

Potential reduce by 242.9 kB

  • Original 301.2 kB
  • After minification 296.8 kB
  • After compression 58.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sullivaninsurance.com needs all CSS files to be minified and compressed as it can save up to 242.9 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (54%)

Requests Now

67

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sullivan Insurance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.sullivaninsurance.com

www.sullivaninsurance.com

1452 ms

sdk.js

sdk.js

31 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

152 ms

style.min.css

style.min.css

303 ms

echo-thumbnail.css

echo-thumbnail.css

216 ms

font-awesome.min.css

font-awesome.min.css

54 ms

css

css

69 ms

all.css

all.css

71 ms

style.css

style.css

363 ms

flexslider.css

flexslider.css

251 ms

v4-shims.css

v4-shims.css

85 ms

sdk.js

sdk.js

19 ms

68 ms

st_insights.js

st_insights.js

25 ms

jquery.min.js

jquery.min.js

24 ms

modernizr.custom.min.js

modernizr.custom.min.js

261 ms

formreset.min.css

formreset.min.css

169 ms

formsmain.min.css

formsmain.min.css

255 ms

readyclass.min.css

readyclass.min.css

357 ms

browsers.min.css

browsers.min.css

238 ms

ssba.js

ssba.js

356 ms

scripts.js

scripts.js

357 ms

core.min.js

core.min.js

397 ms

accordion.min.js

accordion.min.js

357 ms

jquery.fitvids.js

jquery.fitvids.js

377 ms

jquery.flexslider.min.js

jquery.flexslider.min.js

377 ms

flexslider.js

flexslider.js

378 ms

wp-embed.min.js

wp-embed.min.js

399 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

400 ms

wp-polyfill.min.js

wp-polyfill.min.js

428 ms

dom-ready.min.js

dom-ready.min.js

428 ms

hooks.min.js

hooks.min.js

432 ms

i18n.min.js

i18n.min.js

451 ms

a11y.min.js

a11y.min.js

451 ms

jquery.json.min.js

jquery.json.min.js

452 ms

gravityforms.min.js

gravityforms.min.js

503 ms

jquery.maskedinput.min.js

jquery.maskedinput.min.js

502 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

505 ms

analytics.js

analytics.js

77 ms

logo.png

logo.png

224 ms

top-twitter.png

top-twitter.png

224 ms

top-instagram.png

top-instagram.png

223 ms

top-linkedin.png

top-linkedin.png

247 ms

top-facebook.png

top-facebook.png

248 ms

top-google.png

top-google.png

254 ms

top-youtube.png

top-youtube.png

275 ms

business.jpg

business.jpg

394 ms

home.jpg

home.jpg

450 ms

auto.jpg

auto.jpg

429 ms

life.jpg

life.jpg

376 ms

flex-nav-bg.png

flex-nav-bg.png

319 ms

quote-bg.png

quote-bg.png

337 ms

logo1.png

logo1.png

384 ms

logo2.png

logo2.png

402 ms

logo3.png

logo3.png

445 ms

logo4-copy-2.jpg

logo4-copy-2.jpg

466 ms

OpenSans-Regular.ttf

OpenSans-Regular.ttf

530 ms

OpenSans-Semibold.ttf

OpenSans-Semibold.ttf

484 ms

fa-regular-400.woff

fa-regular-400.woff

43 ms

fa-solid-900.woff

fa-solid-900.woff

45 ms

fa-brands-400.woff

fa-brands-400.woff

64 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

44 ms

Neuton-Light.ttf

Neuton-Light.ttf

448 ms

OpenSans-Bold.ttf

OpenSans-Bold.ttf

586 ms

Neuton-Regular.ttf

Neuton-Regular.ttf

457 ms

quicklinks.png

quicklinks.png

497 ms

arrow.png

arrow.png

519 ms

collect

collect

19 ms

subscribe.jpg

subscribe.jpg

502 ms

footer-logo.png

footer-logo.png

505 ms

twitter.png

twitter.png

538 ms

js

js

73 ms

instagram.png

instagram.png

521 ms

linkedin.png

linkedin.png

525 ms

facebook.png

facebook.png

536 ms

google.png

google.png

517 ms

youtube.png

youtube.png

552 ms

OpenSans-LightItalic.ttf

OpenSans-LightItalic.ttf

480 ms

Accessibility Review

sullivaninsurance.com accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best Practices

sullivaninsurance.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

sullivaninsurance.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sullivaninsurance.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sullivaninsurance.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sullivaninsurance.com

Open Graph data is detected on the main page of Sullivan Insurance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: