Tools & Wizards About Us
superdry.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

superdry.com

Superdry: Authentic Premium Style \| Men's & Women's Clothing

Page Load Speed

2.6 sec in total

First Response

9 ms

Resources Loaded

2.4 sec

Page Rendered

154 ms

superdry.com screenshot

About Website

Click here to check amazing Superdry content for United Kingdom. Otherwise, check out these important facts you probably never knew about superdry.com

Shop Jackets, T-Shirts, Hoodies, Dresses and more on the official Superdry site. Free Click & Collect available

Visit superdry.com

Key Findings

We analyzed Superdry.com page load time and found that the first response time was 9 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

superdry.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value21.6 s

0/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value890 ms

32/100

30%

CLS (Cumulative Layout Shift)

Value0.058

98/100

15%

TTI (Time to Interactive)

Value19.5 s

2/100

10%

Network Requests Diagram

superdry.com

9 ms

www.superdry.com

48 ms

css2

139 ms

ikz4min.css

142 ms

main.0d8776f1.js

18 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 15% of them (11 requests) were addressed to the original Superdry.com, 7% (5 requests) were made to Googletagmanager.com and 7% (5 requests) were made to Adservice.google.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Client.prod.mplat-ppcprotect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 76.3 kB (13%)

Content Size

578.2 kB

After Optimization

501.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Superdry.com main page is 578.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 466.7 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 50.0 kB

  • Original 64.8 kB
  • After minification 64.5 kB
  • After compression 14.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.0 kB or 77% of the original size.

Image Optimization

-17%

Potential reduce by 4.0 kB

  • Original 24.5 kB
  • After minification 20.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Superdry needs image optimization as it can save up to 4.0 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-5%

Potential reduce by 22.2 kB

  • Original 466.7 kB
  • After minification 466.7 kB
  • After compression 444.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 54 B

  • Original 22.2 kB
  • After minification 22.2 kB
  • After compression 22.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Superdry.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (58%)

Requests Now

62

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Superdry. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

superdry.com

superdry.com

9 ms

www.superdry.com

www.superdry.com

48 ms

css2

css2

139 ms

ikz4min.css

ikz4min.css

142 ms

main.0d8776f1.js

main.0d8776f1.js

18 ms

108 ms

wwwsuperdrycom.json

wwwsuperdrycom.json

29 ms

p.css

p.css

68 ms

gtm.js

gtm.js

100 ms

gtm.js

gtm.js

147 ms

0.009d3f58.chunk.css

0.009d3f58.chunk.css

683 ms

0.29d705fa.chunk.js

0.29d705fa.chunk.js

719 ms

1679.dd420cfa.chunk.css

1679.dd420cfa.chunk.css

672 ms

1679.4374f095.chunk.js

1679.4374f095.chunk.js

718 ms

translation.json

translation.json

672 ms

js

js

303 ms

81f9ab5e6b38c.js

81f9ab5e6b38c.js

607 ms

xo.all-1.min.js

xo.all-1.min.js

519 ms

fbevents.js

fbevents.js

749 ms

119968.ct.js

119968.ct.js

747 ms

exponea.min.js

exponea.min.js

1254 ms

tsc

tsc

1257 ms

i5045460contC.js

i5045460contC.js

1364 ms

events.js

events.js

1101 ms

core.js

core.js

1146 ms

destination

destination

564 ms

i.js

i.js

1228 ms

quant.js

quant.js

1156 ms

js

js

1058 ms

OfkBDYalJhw1eJGHd2_UnaLdryI9b2KaJ9zV70EE_js.js

OfkBDYalJhw1eJGHd2_UnaLdryI9b2KaJ9zV70EE_js.js

1484 ms

analytics.js

analytics.js

990 ms

collect

collect

1167 ms

collect

collect

1232 ms

activityi;src=12547793;type=supcount;cat=super0;ord=6976185566234;npa=0;auiddc=80191139.1715273089;u1=gtm.js;u2=en-GB;u3=null;u6=GBP;u10=%2F;u11=undefined;u12=undefined;pscdl=noapi;frm=0;gtm=45fe4510z8857388006za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

activityi;src=12547793;type=supcount;cat=super0;ord=6976185566234;npa=0;auiddc=80191139.1715273089;u1=gtm.js;u2=en-GB;u3=null;u6=GBP;u10=%2F;u11=undefined;u12=undefined;pscdl=noapi;frm=0;gtm=45fe4510z8857388006za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

695 ms

Landing.9d00899a.chunk.css

Landing.9d00899a.chunk.css

395 ms

Landing.72f8d0b6.chunk.js

Landing.72f8d0b6.chunk.js

766 ms

OtAutoBlock.js

OtAutoBlock.js

443 ms

otSDKStub.js

otSDKStub.js

649 ms

109960820882272

109960820882272

145 ms

obtp.js

obtp.js

317 ms

flag-sprites.252550265c2c7073c1a5.png

flag-sprites.252550265c2c7073c1a5.png

129 ms

d

d

128 ms

d

d

217 ms

d

d

217 ms

page

page

317 ms

country

country

500 ms

menu

menu

335 ms

181 ms

291 ms

main.MTExZjAwMWE5MQ.js

main.MTExZjAwMWE5MQ.js

203 ms

activityi;src=11855368;type=lpg_01;cat=comho0;ord=5505906052631;npa=0;auiddc=80191139.1715273089;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

activityi;src=11855368;type=lpg_01;cat=comho0;ord=5505906052631;npa=0;auiddc=80191139.1715273089;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

427 ms

activityi;src=11855368;type=lpg_01;cat=comal0;ord=3291548292292;npa=0;auiddc=80191139.1715273089;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

activityi;src=11855368;type=lpg_01;cat=comal0;ord=3291548292292;npa=0;auiddc=80191139.1715273089;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

418 ms

activityi;src=11855368;type=lpg_01;cat=comal0;ord=532881215657;npa=0;auiddc=80191139.1715273089;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

activityi;src=11855368;type=lpg_01;cat=comal0;ord=532881215657;npa=0;auiddc=80191139.1715273089;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

407 ms

activityi;src=11855368;type=lpg_01;cat=comho0;ord=2760185974184;npa=0;auiddc=80191139.1715273089;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

activityi;src=11855368;type=lpg_01;cat=comho0;ord=2760185974184;npa=0;auiddc=80191139.1715273089;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

405 ms

main.2bdc3040.js

main.2bdc3040.js

107 ms

rules-p-pcj89ydzTPG6p.js

rules-p-pcj89ydzTPG6p.js

188 ms

collect

collect

67 ms

collect

collect

128 ms

267 ms

278 ms

collect

collect

348 ms

src=12547793;type=supcount;cat=super0;ord=6976185566234;npa=0;auiddc=*;u1=gtm.js;u2=en-GB;u3=null;u6=GBP;u10=%2F;u11=undefined;u12=undefined;pscdl=noapi;frm=0;gtm=45fe4510z8857388006za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

src=12547793;type=supcount;cat=super0;ord=6976185566234;npa=0;auiddc=*;u1=gtm.js;u2=en-GB;u3=null;u6=GBP;u10=%2F;u11=undefined;u12=undefined;pscdl=noapi;frm=0;gtm=45fe4510z8857388006za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

280 ms

pixel;r=1284095040;rf=0;a=p-pcj89ydzTPG6p;url=https%3A%2F%2Fwww.superdry.com%2F;uht=2;fpan=1;fpa=P0-529491885-1715273090417;pbc=;ns=0;ce=1;qjs=1;qv=b70d35e8-20231208114759;cm=;gdpr=0;ref=;d=superdry.com;dst=0;et=1715273090614;tzo=-180;ogl=;ses=25dcbe9e-aefa-4b9d-81fb-85371c3d3bc7;mdl=

pixel;r=1284095040;rf=0;a=p-pcj89ydzTPG6p;url=https%3A%2F%2Fwww.superdry.com%2F;uht=2;fpan=1;fpa=P0-529491885-1715273090417;pbc=;ns=0;ce=1;qjs=1;qv=b70d35e8-20231208114759;cm=;gdpr=0;ref=;d=superdry.com;dst=0;et=1715273090614;tzo=-180;ogl=;ses=25dcbe9e-aefa-4b9d-81fb-85371c3d3bc7;mdl=

272 ms

src=11855368;type=lpg_01;cat=comal0;ord=532881215657;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

src=11855368;type=lpg_01;cat=comal0;ord=532881215657;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

157 ms

src=11855368;type=lpg_01;cat=comho0;ord=2760185974184;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

src=11855368;type=lpg_01;cat=comho0;ord=2760185974184;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

153 ms

src=11855368;type=lpg_01;cat=comho0;ord=5505906052631;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

src=11855368;type=lpg_01;cat=comho0;ord=5505906052631;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

152 ms

src=11855368;type=lpg_01;cat=comal0;ord=3291548292292;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

src=11855368;type=lpg_01;cat=comal0;ord=3291548292292;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4510za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.superdry.com%2F

149 ms

a1485393-b043-4465-bd89-0162f5d130d5.json

a1485393-b043-4465-bd89-0162f5d130d5.json

80 ms

index.json

index.json

43 ms

geolocation.json

geolocation.json

12 ms

location

location

232 ms

Accessibility Review

superdry.com accessibility score

78

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best Practices

superdry.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

superdry.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Superdry.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Superdry.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

superdry.com

Open Graph description is not detected on the main page of Superdry. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: