Report Summary

  • 72

    Performance

    Renders faster than
    82% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

superfood.digital

Superfood Digital | Digital Marketing for Food and Beverage Brands

Page Load Speed

12.5 sec in total

First Response

147 ms

Resources Loaded

11.9 sec

Page Rendered

406 ms

superfood.digital screenshot

About Website

Click here to check amazing Superfood content. Otherwise, check out these important facts you probably never knew about superfood.digital

Superfood Digital is a digital marketing firm for food and beverage brands. Based in New York City, Superfood offers SEO, PPC, Amazon optimization & more.

Visit superfood.digital

Key Findings

We analyzed Superfood.digital page load time and found that the first response time was 147 ms and then it took 12.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

superfood.digital performance score

72

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

86/100

10%

LCP (Largest Contentful Paint)

Value5.0 s

28/100

25%

SI (Speed Index)

Value3.3 s

91/100

10%

TBT (Total Blocking Time)

Value250 ms

84/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.2 s

74/100

10%

Network Requests Diagram

superfood.digital

147 ms

superfood.digital

10789 ms

wp-emoji-release.min.js

202 ms

css

27 ms

style.css

208 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 80% of them (37 requests) were addressed to the original Superfood.digital, 4% (2 requests) were made to Googletagmanager.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (10.8 sec) belongs to the original domain Superfood.digital.

Page Optimization Overview & Recommendations

Page size can be reduced by 84.0 kB (26%)

Content Size

326.2 kB

After Optimization

242.2 kB

In fact, the total size of Superfood.digital main page is 326.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 189.2 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 47.7 kB

  • Original 59.0 kB
  • After minification 58.3 kB
  • After compression 11.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 47.7 kB or 81% of the original size.

Image Optimization

-18%

Potential reduce by 33.3 kB

  • Original 189.2 kB
  • After minification 155.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Superfood needs image optimization as it can save up to 33.3 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 185 B

  • Original 48.0 kB
  • After minification 48.0 kB
  • After compression 47.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-10%

Potential reduce by 2.9 kB

  • Original 30.0 kB
  • After minification 30.0 kB
  • After compression 27.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Superfood.digital has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (34%)

Requests Now

41

After Optimization

27

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Superfood. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

superfood.digital accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

superfood.digital best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

superfood.digital SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Superfood.digital can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Superfood.digital main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Superfood. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: