Tools & Wizards About Us
sustainabledepartmentstore.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

sustainabledepartmentstore.com

Sustainable Dept. Store: Shop Ethical Fashion, Beauty & Homewares

Page Load Speed

14.8 sec in total

First Response

487 ms

Resources Loaded

12.8 sec

Page Rendered

1.4 sec

sustainabledepartmentstore.com screenshot

About Website

Visit sustainabledepartmentstore.com now to see the best up-to-date Sustainable Department Store content and also check out these interesting facts you probably never knew about sustainabledepartmentstore.com

Sustainable Dept. Store brings consciously created goods into one online destination. Shop luxury ethical, sustainable and beautiful items for every aspect of your home and lifestyle.

Visit sustainabledepartmentstore.com

Key Findings

We analyzed Sustainabledepartmentstore.com page load time and found that the first response time was 487 ms and then it took 14.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

sustainabledepartmentstore.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

70/100

10%

LCP (Largest Contentful Paint)

Value72.5 s

0/100

25%

SI (Speed Index)

Value14.4 s

1/100

10%

TBT (Total Blocking Time)

Value5,170 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value21.8 s

1/100

10%

Network Requests Diagram

sustainabledepartmentstore.com

487 ms

klaviyo.js

57 ms

standalone.0354665b72ce67eb66dc8c19fb16497b1634419372.css

652 ms

jquery.min.js

97 ms

scripts-540df74281d76dcd1d5aa2a5edeb11361634419372.js

1336 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 80% of them (47 requests) were addressed to the original Sustainabledepartmentstore.com, 5% (3 requests) were made to Js.stripe.com and 3% (2 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (10.2 sec) belongs to the original domain Sustainabledepartmentstore.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.0 MB (16%)

Content Size

11.9 MB

After Optimization

9.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sustainabledepartmentstore.com main page is 11.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 11.6 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 136.2 kB

  • Original 148.5 kB
  • After minification 94.8 kB
  • After compression 12.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 53.6 kB, which is 36% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 136.2 kB or 92% of the original size.

Image Optimization

-16%

Potential reduce by 1.8 MB

  • Original 11.6 MB
  • After minification 9.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sustainable Department Store needs image optimization as it can save up to 1.8 MB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 1.2 kB

  • Original 65.3 kB
  • After minification 65.3 kB
  • After compression 64.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-14%

Potential reduce by 9.6 kB

  • Original 66.8 kB
  • After minification 66.8 kB
  • After compression 57.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sustainabledepartmentstore.com needs all CSS files to be minified and compressed as it can save up to 9.6 kB or 14% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (13%)

Requests Now

52

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sustainable Department Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

sustainabledepartmentstore.com

sustainabledepartmentstore.com

487 ms

klaviyo.js

klaviyo.js

57 ms

standalone.0354665b72ce67eb66dc8c19fb16497b1634419372.css

standalone.0354665b72ce67eb66dc8c19fb16497b1634419372.css

652 ms

jquery.min.js

jquery.min.js

97 ms

scripts-540df74281d76dcd1d5aa2a5edeb11361634419372.js

scripts-540df74281d76dcd1d5aa2a5edeb11361634419372.js

1336 ms

96 ms

exceptions.js

exceptions.js

288 ms

product_image_gallery.js

product_image_gallery.js

288 ms

fbevents.js

fbevents.js

1013 ms

analytics.js

analytics.js

1004 ms

sds-loader.svg

sds-loader.svg

2859 ms

icon-search.svg

icon-search.svg

2898 ms

icon-menu.svg

icon-menu.svg

2861 ms

sds_logo.svg

sds_logo.svg

2895 ms

icon-bag.svg

icon-bag.svg

2902 ms

clothing_2.jpg

clothing_2.jpg

3534 ms

jewellery_2.jpg

jewellery_2.jpg

3269 ms

jewellery_1.jpg

jewellery_1.jpg

3278 ms

beauty_1.jpg

beauty_1.jpg

5150 ms

bzzwax.png

bzzwax.png

4716 ms

beauty-1.jpg

beauty-1.jpg

4846 ms

2_d76dc9bd-7571-4c95-aff3-3a50be6e4b1c.jpg

2_d76dc9bd-7571-4c95-aff3-3a50be6e4b1c.jpg

3721 ms

auor.png

auor.png

9800 ms

laurie%20maun.png

laurie%20maun.png

5771 ms

_arkitaipspringclothing.jpg

_arkitaipspringclothing.jpg

4654 ms

_a_perfect_nomad_dress-min-new.jpg

_a_perfect_nomad_dress-min-new.jpg

5487 ms

Ma-Lin1605220907.jpg

Ma-Lin1605220907.jpg

5454 ms

Ma-Lin1605220945.jpg

Ma-Lin1605220945.jpg

5573 ms

MALIN1008212984.jpg

MALIN1008212984.jpg

5688 ms

Ma-Lin1605220919.jpg

Ma-Lin1605220919.jpg

5975 ms

Ma-Lin1605220924.jpg

Ma-Lin1605220924.jpg

6853 ms

MALIN1008212953.jpg

MALIN1008212953.jpg

6004 ms

OUND-PRODUCTO-5_765efa5b-6cc0-4b39-a5cc-c23c8c957280.jpg

OUND-PRODUCTO-5_765efa5b-6cc0-4b39-a5cc-c23c8c957280.jpg

6886 ms

OUND-PRODUCTO-3.jpg

OUND-PRODUCTO-3.jpg

8255 ms

TALAJUMPERCUB_01.png

TALAJUMPERCUB_01.png

7314 ms

9S5A6598.jpg

9S5A6598.jpg

7019 ms

9S5A6917.jpg

9S5A6917.jpg

7963 ms

9S5A5907.jpg

9S5A5907.jpg

9026 ms

9S5A7288.jpg

9S5A7288.jpg

8035 ms

9S5A085.1.jpg

9S5A085.1.jpg

8296 ms

9S5A6264.jpg

9S5A6264.jpg

8980 ms

OMBUJUMPEREARTH_05.1.jpg

OMBUJUMPEREARTH_05.1.jpg

10248 ms

2020-05-29_12.22.06_1.jpg

2020-05-29_12.22.06_1.jpg

9918 ms

karina%20banks.jpg

karina%20banks.jpg

9548 ms

1e9b6027-207a-4813-9525-764e45e50bb5.jpg

1e9b6027-207a-4813-9525-764e45e50bb5.jpg

9707 ms

CalibreWeb-Regular.woff

CalibreWeb-Regular.woff

8977 ms

engage.js

engage.js

1690 ms

m-outer-3437aaddcdf6922d623e172c2d6f9278.html

m-outer-3437aaddcdf6922d623e172c2d6f9278.html

673 ms

collect

collect

558 ms

CalibreWeb-Medium.woff

CalibreWeb-Medium.woff

7178 ms

collect

collect

68 ms

owl.carousel.min.js

owl.carousel.min.js

6998 ms

m-outer-15a2b40a058ddff1cffdb63779fe3de1.js

m-outer-15a2b40a058ddff1cffdb63779fe3de1.js

4 ms

inner.html

inner.html

72 ms

GlassHouseSalon11%20Final%20copy.jpg

GlassHouseSalon11%20Final%20copy.jpg

8198 ms

icon-arrow-prev.svg

icon-arrow-prev.svg

7246 ms

klaviyo.js

klaviyo.js

50 ms

icon-arrow-next.svg

icon-arrow-next.svg

7310 ms

ajax-loader.gif

ajax-loader.gif

7443 ms

Accessibility Review

sustainabledepartmentstore.com accessibility score

90

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

sustainabledepartmentstore.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

sustainabledepartmentstore.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sustainabledepartmentstore.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sustainabledepartmentstore.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sustainabledepartmentstore.com

Open Graph description is not detected on the main page of Sustainable Department Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: