Tools & Wizards About Us
swagadvantage.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

swagadvantage.com

Swag Advantage | Promotional Products & Apparel | Derby, KS: Home

Page Load Speed

5.5 sec in total

First Response

1.2 sec

Resources Loaded

3.5 sec

Page Rendered

902 ms

swagadvantage.com screenshot

About Website

Welcome to swagadvantage.com homepage info - get ready to check Swag Advantage best content right away, or after learning these important things about swagadvantage.com

One stop shop for promotional products, swag and corporate gifts. From pens to magnets to lip balm we have everything you need.

Visit swagadvantage.com

Key Findings

We analyzed Swagadvantage.com page load time and found that the first response time was 1.2 sec and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

swagadvantage.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value13.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value19.4 s

0/100

25%

SI (Speed Index)

Value21.7 s

0/100

10%

TBT (Total Blocking Time)

Value1,000 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value27.4 s

0/100

10%

Network Requests Diagram

www.swagadvantage.com

1186 ms

universal.js

84 ms

bootstrap.min.css

85 ms

css

37 ms

owl.carousel.min.css

135 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 75% of them (80 requests) were addressed to the original Swagadvantage.com, 6% (6 requests) were made to Snapwidget.com and 5% (5 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Swagadvantage.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 320.2 kB (23%)

Content Size

1.4 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swagadvantage.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 493.6 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 82.2 kB

  • Original 97.4 kB
  • After minification 89.3 kB
  • After compression 15.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.2 kB or 84% of the original size.

Image Optimization

-13%

Potential reduce by 62.4 kB

  • Original 493.6 kB
  • After minification 431.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Swag Advantage needs image optimization as it can save up to 62.4 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-20%

Potential reduce by 97.5 kB

  • Original 486.7 kB
  • After minification 486.2 kB
  • After compression 389.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 97.5 kB or 20% of the original size.

CSS Optimization

-26%

Potential reduce by 78.1 kB

  • Original 298.3 kB
  • After minification 298.3 kB
  • After compression 220.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swagadvantage.com needs all CSS files to be minified and compressed as it can save up to 78.1 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 51 (56%)

Requests Now

91

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swag Advantage. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.swagadvantage.com

www.swagadvantage.com

1186 ms

universal.js

universal.js

84 ms

bootstrap.min.css

bootstrap.min.css

85 ms

css

css

37 ms

owl.carousel.min.css

owl.carousel.min.css

135 ms

flexslider.css

flexslider.css

351 ms

all.min.css

all.min.css

504 ms

slick.css

slick.css

493 ms

lightbox.css

lightbox.css

495 ms

yamm.css

yamm.css

496 ms

jquery-ui.min.css

jquery-ui.min.css

497 ms

StyleSheet

StyleSheet

548 ms

Pic

Pic

498 ms

i4qutf12I7U

i4qutf12I7U

93 ms

snapwidget.js

snapwidget.js

36 ms

jquery.min.js

jquery.min.js

517 ms

jquery-ui.min.js

jquery-ui.min.js

516 ms

migrate-3.1.0.js

migrate-3.1.0.js

488 ms

bootstrap.min.js

bootstrap.min.js

516 ms

slick.min.js

slick.min.js

488 ms

hoverIntent.min.js

hoverIntent.min.js

489 ms

superfish.min.js

superfish.min.js

517 ms

jquery.validate.min.js

jquery.validate.min.js

516 ms

lightbox.js

lightbox.js

518 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

517 ms

iframeResizer.min.js

iframeResizer.min.js

518 ms

IFrameUtils.js

IFrameUtils.js

543 ms

jquery.backstretch.min.js

jquery.backstretch.min.js

543 ms

owl.carousel.min.js

owl.carousel.min.js

543 ms

scripts.js

scripts.js

544 ms

datepicker-fr-ca.js

datepicker-fr-ca.js

544 ms

custom.js

custom.js

576 ms

highslide-full.packed.js

highslide-full.packed.js

578 ms

highslide.config.js

highslide.config.js

575 ms

highslide.css

highslide.css

576 ms

Pic

Pic

574 ms

LinkPic

LinkPic

808 ms

LinkPic

LinkPic

2042 ms

LinkPic

LinkPic

712 ms

LinkPic

LinkPic

806 ms

LinkPic

LinkPic

807 ms

QPic

QPic

637 ms

www-player.css

www-player.css

9 ms

www-embed-player.js

www-embed-player.js

38 ms

base.js

base.js

68 ms

QPic

QPic

692 ms

ad_status.js

ad_status.js

232 ms

zF_vPuIB9TmKXIhqGvs4Q-1RpaRIMS8epygYjX9fevg.js

zF_vPuIB9TmKXIhqGvs4Q-1RpaRIMS8epygYjX9fevg.js

305 ms

embed.js

embed.js

92 ms

QPic

QPic

332 ms

QPic

QPic

406 ms

QPic

QPic

332 ms

QPic

QPic

401 ms

QPic

QPic

402 ms

QPic

QPic

399 ms

QPic

QPic

404 ms

QPic

QPic

403 ms

QPic

QPic

380 ms

QPic

QPic

378 ms

QPic

QPic

395 ms

QPic

QPic

526 ms

QPic

QPic

526 ms

QPic

QPic

526 ms

QPic

QPic

527 ms

QPic

QPic

527 ms

QPic

QPic

528 ms

QPic

QPic

523 ms

css

css

51 ms

QPic

QPic

505 ms

QPic

QPic

504 ms

QPic

QPic

505 ms

QPic

QPic

507 ms

WEBlogPic

WEBlogPic

655 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

171 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

264 ms

QPic

QPic

507 ms

id

id

24 ms

938073

938073

587 ms

Pic

Pic

445 ms

Pic

Pic

587 ms

Pic

Pic

586 ms

Pic

Pic

587 ms

Pic

Pic

589 ms

pxiEyp8kv8JHgFVrJJfedw.ttf

pxiEyp8kv8JHgFVrJJfedw.ttf

98 ms

Create

Create

193 ms

fa-brands-400.ttf

fa-brands-400.ttf

482 ms

fa-regular-400.ttf

fa-regular-400.ttf

592 ms

fa-light-300.ttf

fa-light-300.ttf

525 ms

fa-thin-100.ttf

fa-thin-100.ttf

622 ms

fa-solid-900.ttf

fa-solid-900.ttf

547 ms

close.png

close.png

390 ms

loading.gif

loading.gif

463 ms

prev.png

prev.png

479 ms

next.png

next.png

474 ms

embed.vendor.min.760717b3f565c387.css

embed.vendor.min.760717b3f565c387.css

80 ms

embed.style.min.41abd7aaef93351c.css

embed.style.min.41abd7aaef93351c.css

94 ms

js

js

167 ms

embed.vendor.min.2f17f0b14ee46c5a.js

embed.vendor.min.2f17f0b14ee46c5a.js

113 ms

embed.main.min.65b73ba9362828bd.js

embed.main.min.65b73ba9362828bd.js

93 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

239 ms

analytics.js

analytics.js

72 ms

GenerateIT

GenerateIT

36 ms

collect

collect

33 ms

collect

collect

12 ms

custom.png

custom.png

38 ms

zoomout.cur

zoomout.cur

37 ms

loader.white.gif

loader.white.gif

38 ms

Accessibility Review

swagadvantage.com accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

swagadvantage.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

swagadvantage.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swagadvantage.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swagadvantage.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swagadvantage.com

Open Graph description is not detected on the main page of Swag Advantage. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: