Tools & Wizards About Us
swallowtailprint.co.uk screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

swallowtailprint.co.uk

Premium Quality Printing Service | Swallowtail Print, Norwich

Page Load Speed

2.9 sec in total

First Response

257 ms

Resources Loaded

2.2 sec

Page Rendered

507 ms

swallowtailprint.co.uk screenshot

About Website

Visit swallowtailprint.co.uk now to see the best up-to-date Swallowtail Print content for United Kingdom and also check out these interesting facts you probably never knew about swallowtailprint.co.uk

We specialise in high quality printing of books, brochures, catalogues, leaflets and magazines. Quick turnaround, great prices and a service you can trust.

Visit swallowtailprint.co.uk

Key Findings

We analyzed Swallowtailprint.co.uk page load time and found that the first response time was 257 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

swallowtailprint.co.uk performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.7 s

5/100

10%

LCP (Largest Contentful Paint)

Value10.3 s

0/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value200 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value0.028

100/100

15%

TTI (Time to Interactive)

Value10.8 s

22/100

10%

Network Requests Diagram

swallowtailprint.co.uk

257 ms

www.swallowtailprint.co.uk

338 ms

www.swallowtailprint.co.uk

487 ms

all.css

176 ms

layout.css

264 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 79% of them (30 requests) were addressed to the original Swallowtailprint.co.uk, 13% (5 requests) were made to Fonts.gstatic.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (757 ms) belongs to the original domain Swallowtailprint.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 25.8 kB (4%)

Content Size

672.2 kB

After Optimization

646.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swallowtailprint.co.uk main page is 672.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 557.3 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 24.5 kB

  • Original 30.4 kB
  • After minification 26.3 kB
  • After compression 6.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.1 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.5 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 557.3 kB
  • After minification 557.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swallowtail Print images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 345 B

  • Original 53.5 kB
  • After minification 53.5 kB
  • After compression 53.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 967 B

  • Original 31.0 kB
  • After minification 31.0 kB
  • After compression 30.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swallowtailprint.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (35%)

Requests Now

26

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swallowtail Print. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

swallowtailprint.co.uk

swallowtailprint.co.uk

257 ms

www.swallowtailprint.co.uk

www.swallowtailprint.co.uk

338 ms

www.swallowtailprint.co.uk

www.swallowtailprint.co.uk

487 ms

all.css

all.css

176 ms

layout.css

layout.css

264 ms

css

css

36 ms

responsive.css

responsive.css

263 ms

jquery.min.js

jquery.min.js

29 ms

cookiecontrol.css

cookiecontrol.css

261 ms

js

js

81 ms

packery.js

packery.js

180 ms

masonry.js

masonry.js

311 ms

jquery.stuck.js

jquery.stuck.js

310 ms

app.js

app.js

311 ms

homepage-header.jpg

homepage-header.jpg

348 ms

logomobile.svg

logomobile.svg

242 ms

logo.svg

logo.svg

165 ms

book-binding-and-printing.jpg

book-binding-and-printing.jpg

240 ms

quote.svg

quote.svg

246 ms

catalogues.jpg

catalogues.jpg

328 ms

brochure-1565-467.jpg

brochure-1565-467.jpg

417 ms

magazines-and-newsletter.jpg

magazines-and-newsletter.jpg

506 ms

greeting-cards-1413-467.jpg

greeting-cards-1413-467.jpg

516 ms

background.jpg

background.jpg

415 ms

nationwide-delivery.svg

nationwide-delivery.svg

434 ms

support-and-advice.svg

support-and-advice.svg

503 ms

quality-service.svg

quality-service.svg

504 ms

environment.svg

environment.svg

521 ms

swallowtail-print-logo-news-min.png

swallowtail-print-logo-news-min.png

538 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVQ.woff

21 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVQ.woff

30 ms

qkBIXvYC6trAT55ZBi1ueQVIjQTD-JqaE0lM.woff

qkBIXvYC6trAT55ZBi1ueQVIjQTD-JqaE0lM.woff

36 ms

qkBIXvYC6trAT55ZBi1ueQVIjQTDH52aE0lM.woff

qkBIXvYC6trAT55ZBi1ueQVIjQTDH52aE0lM.woff

36 ms

SlGDmQSNjdsmc35JDF1K5E55YMjF_7DPuGi-6_RkBI95.woff

SlGDmQSNjdsmc35JDF1K5E55YMjF_7DPuGi-6_RkBI95.woff

37 ms

fa-brands-400.woff

fa-brands-400.woff

491 ms

fa-light-300.woff

fa-light-300.woff

757 ms

fa-regular-400.woff

fa-regular-400.woff

684 ms

fa-solid-900.woff

fa-solid-900.woff

672 ms

Accessibility Review

swallowtailprint.co.uk accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

swallowtailprint.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

swallowtailprint.co.uk SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swallowtailprint.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swallowtailprint.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swallowtailprint.co.uk

Open Graph description is not detected on the main page of Swallowtail Print. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: