Tools & Wizards About Us
swankblue.com screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

swankblue.com

Shop the latest on trend women's fashion online at SWANK blue.– swankblue

Page Load Speed

2.8 sec in total

First Response

301 ms

Resources Loaded

2.1 sec

Page Rendered

415 ms

swankblue.com screenshot

About Website

Click here to check amazing SWANK Blue content for United States. Otherwise, check out these important facts you probably never knew about swankblue.com

Shop the latest on trend women's fashion online at SWANK blue. Items are hand selected by Celebrity Fashion Stylist, Olori Swank.

Visit swankblue.com

Key Findings

We analyzed Swankblue.com page load time and found that the first response time was 301 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

swankblue.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

83/100

10%

LCP (Largest Contentful Paint)

Value16.0 s

0/100

25%

SI (Speed Index)

Value11.7 s

4/100

10%

TBT (Total Blocking Time)

Value460 ms

61/100

30%

CLS (Cumulative Layout Shift)

Value0.344

32/100

15%

TTI (Time to Interactive)

Value15.9 s

6/100

10%

Network Requests Diagram

swankblue.com

301 ms

theme.scss.css

56 ms

jquery.min.js

41 ms

vendor.min.js

44 ms

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

38 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 84% of them (47 requests) were addressed to the original Swankblue.com, 7% (4 requests) were made to Static.klaviyo.com and 4% (2 requests) were made to Loox.io. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Swankblue.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 193.0 kB (3%)

Content Size

5.6 MB

After Optimization

5.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swankblue.com main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.1 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 191.8 kB

  • Original 241.5 kB
  • After minification 239.9 kB
  • After compression 49.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 191.8 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 1.1 kB

  • Original 5.1 MB
  • After minification 5.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. SWANK Blue images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 154 B

  • Original 285.0 kB
  • After minification 285.0 kB
  • After compression 284.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 26.7 kB
  • After minification 26.7 kB
  • After compression 26.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swankblue.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 22 (44%)

Requests Now

50

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SWANK Blue. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

swankblue.com

swankblue.com

301 ms

theme.scss.css

theme.scss.css

56 ms

jquery.min.js

jquery.min.js

41 ms

vendor.min.js

vendor.min.js

44 ms

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

38 ms

preloads.js

preloads.js

47 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

31 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

226 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

224 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

223 ms

masonry.js

masonry.js

220 ms

wow.min.js

wow.min.js

241 ms

theme.min.js

theme.min.js

250 ms

loox.1531106502183.js

loox.1531106502183.js

35 ms

trekkie.storefront.a1ad2ab43a5932ff96084a0e2e69f51ba73ddbec.min.js

trekkie.storefront.a1ad2ab43a5932ff96084a0e2e69f51ba73ddbec.min.js

305 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

303 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

302 ms

swankblue-header-logo-inverse-REVISED_500x.png

swankblue-header-logo-inverse-REVISED_500x.png

253 ms

L1610858_copy2_col_4.jpg

L1610858_copy2_col_4.jpg

263 ms

L1610858_copy2_col_2.jpg

L1610858_copy2_col_2.jpg

257 ms

L1610858_copy2_g4.jpg

L1610858_copy2_g4.jpg

258 ms

l1610449_copy2_copy_100x.jpg

l1610449_copy2_copy_100x.jpg

260 ms

L1610858_copy2_g1_100x.jpg

L1610858_copy2_g1_100x.jpg

253 ms

L1610858_copy2_copy_g2_100x.jpg

L1610858_copy2_copy_g2_100x.jpg

266 ms

L1610858_copy2_g4_100x.jpg

L1610858_copy2_g4_100x.jpg

259 ms

L1610858_copy2_copy_g3_100x.jpg

L1610858_copy2_copy_g3_100x.jpg

264 ms

8FD52C1B-1F5D-4814-BB81-C82182A543C6_100x.jpg

8FD52C1B-1F5D-4814-BB81-C82182A543C6_100x.jpg

260 ms

spacer.png

spacer.png

264 ms

9C4D3CC3-EE2A-4907-BCAD-CBE7EDC568FC_100x.jpg

9C4D3CC3-EE2A-4907-BCAD-CBE7EDC568FC_100x.jpg

263 ms

IMG_3241_100x.jpg

IMG_3241_100x.jpg

291 ms

L1610692bf2_100x.jpg

L1610692bf2_100x.jpg

341 ms

L1610753bf2_100x.jpg

L1610753bf2_100x.jpg

292 ms

poppins_n4.ee28d4489eaf5de9cf6e17e696991b5e9148c716.woff

poppins_n4.ee28d4489eaf5de9cf6e17e696991b5e9148c716.woff

285 ms

poppins_n3.6758f33361b35d8ab1e3e2f74c575be1fc4c1fda.woff

poppins_n3.6758f33361b35d8ab1e3e2f74c575be1fc4c1fda.woff

284 ms

poppins_n6.6d62d2d0f11a9ff578d200ad2154f9860db165c1.woff

poppins_n6.6d62d2d0f11a9ff578d200ad2154f9860db165c1.woff

286 ms

poppins_n7.59016f931f3f39434d2e458fba083eb7db7a07d9.woff

poppins_n7.59016f931f3f39434d2e458fba083eb7db7a07d9.woff

287 ms

adorn-icons.woff

adorn-icons.woff

58 ms

loox.js

loox.js

75 ms

klaviyo.js

klaviyo.js

521 ms

klaviyo.js

klaviyo.js

265 ms

subscribe-it.js

subscribe-it.js

104 ms

adorn-icons.svg

adorn-icons.svg

404 ms

l1610449_copy2_copy_1728x.jpg

l1610449_copy2_copy_1728x.jpg

1173 ms

L1610858_copy2_g1_720x.jpg

L1610858_copy2_g1_720x.jpg

49 ms

8FD52C1B-1F5D-4814-BB81-C82182A543C6_360x.jpg

8FD52C1B-1F5D-4814-BB81-C82182A543C6_360x.jpg

352 ms

9C4D3CC3-EE2A-4907-BCAD-CBE7EDC568FC_360x.jpg

9C4D3CC3-EE2A-4907-BCAD-CBE7EDC568FC_360x.jpg

360 ms

IMG_3241_360x.jpg

IMG_3241_360x.jpg

545 ms

L1610692bf2_360x.jpg

L1610692bf2_360x.jpg

462 ms

L1610858_copy2_copy_g2_720x.jpg

L1610858_copy2_copy_g2_720x.jpg

274 ms

L1610858_copy2_g4_720x.jpg

L1610858_copy2_g4_720x.jpg

264 ms

L1610858_copy2_copy_g3_720x.jpg

L1610858_copy2_copy_g3_720x.jpg

621 ms

L1610753bf2_360x.jpg

L1610753bf2_360x.jpg

654 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

26 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

27 ms

runtime.f492be214f961148aaf9.js

runtime.f492be214f961148aaf9.js

7 ms

sharedUtils.22cd7a99c7cd958c9cc9.js

sharedUtils.22cd7a99c7cd958c9cc9.js

17 ms

Accessibility Review

swankblue.com accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

swankblue.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

swankblue.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swankblue.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swankblue.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swankblue.com

Open Graph data is detected on the main page of SWANK Blue. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: