Tools & Wizards About Us
swanline.co.uk screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

swanline.co.uk

Swanline Group | Trade Only Supplier of Paper Based Materials

Page Load Speed

5.5 sec in total

First Response

456 ms

Resources Loaded

4.8 sec

Page Rendered

251 ms

swanline.co.uk screenshot

About Website

Visit swanline.co.uk now to see the best up-to-date Swanline content and also check out these interesting facts you probably never knew about swanline.co.uk

Swanline Group is the UK's leading trade only supplier of sustainable paper based materials, print and conversion services to the packaging and POS sectors.

Visit swanline.co.uk

Key Findings

We analyzed Swanline.co.uk page load time and found that the first response time was 456 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

swanline.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.0 s

1/100

10%

LCP (Largest Contentful Paint)

Value8.8 s

1/100

25%

SI (Speed Index)

Value17.9 s

0/100

10%

TBT (Total Blocking Time)

Value1,500 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0.025

100/100

15%

TTI (Time to Interactive)

Value29.6 s

0/100

10%

Network Requests Diagram

swanline.co.uk

456 ms

e0b441dd2f270410e93bbc446bc77702.css

357 ms

css

38 ms

frontend-gtag.min.js

268 ms

jquery.min.js

351 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 80% of them (66 requests) were addressed to the original Swanline.co.uk, 6% (5 requests) were made to Gstatic.com and 5% (4 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Swanline.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (24%)

Content Size

5.9 MB

After Optimization

4.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swanline.co.uk main page is 5.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.1 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 1.4 MB

  • Original 1.5 MB
  • After minification 1.5 MB
  • After compression 189.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.4 MB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 83.4 kB

  • Original 4.1 MB
  • After minification 4.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swanline images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.3 kB

  • Original 225.5 kB
  • After minification 225.5 kB
  • After compression 224.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 24.6 kB
  • After minification 24.6 kB
  • After compression 24.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swanline.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 47 (64%)

Requests Now

74

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swanline. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 44 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

swanline.co.uk

swanline.co.uk

456 ms

e0b441dd2f270410e93bbc446bc77702.css

e0b441dd2f270410e93bbc446bc77702.css

357 ms

css

css

38 ms

frontend-gtag.min.js

frontend-gtag.min.js

268 ms

jquery.min.js

jquery.min.js

351 ms

jquery-migrate.min.js

jquery-migrate.min.js

270 ms

ecs_ajax_pagination.js

ecs_ajax_pagination.js

273 ms

ecs.js

ecs.js

268 ms

dynamic-conditions-public.js

dynamic-conditions-public.js

507 ms

prefixfree.min.js

prefixfree.min.js

507 ms

cssua.min.js

cssua.min.js

508 ms

jquery.sidr.min.js

jquery.sidr.min.js

507 ms

slick.min.js

slick.min.js

508 ms

script.js

script.js

509 ms

complianz.min.js

complianz.min.js

509 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

509 ms

comment-reply.min.js

comment-reply.min.js

509 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

510 ms

webpack.runtime.min.js

webpack.runtime.min.js

657 ms

frontend-modules.min.js

frontend-modules.min.js

677 ms

hooks.min.js

hooks.min.js

677 ms

i18n.min.js

i18n.min.js

677 ms

frontend.min.js

frontend.min.js

676 ms

waypoints.min.js

waypoints.min.js

675 ms

core.min.js

core.min.js

676 ms

swiper.min.js

swiper.min.js

754 ms

share-link.min.js

share-link.min.js

750 ms

dialog.min.js

dialog.min.js

759 ms

frontend.min.js

frontend.min.js

758 ms

preloaded-elements-handlers.min.js

preloaded-elements-handlers.min.js

843 ms

preloaded-modules.min.js

preloaded-modules.min.js

748 ms

jquery.sticky.min.js

jquery.sticky.min.js

839 ms

underscore.min.js

underscore.min.js

849 ms

wp-util.min.js

wp-util.min.js

845 ms

wpforms.min.js

wpforms.min.js

847 ms

frontend.min.js

frontend.min.js

847 ms

jquery.validate.min.js

jquery.validate.min.js

929 ms

api.js

api.js

35 ms

mailcheck.min.js

mailcheck.min.js

930 ms

punycode.min.js

punycode.min.js

684 ms

utils.min.js

utils.min.js

677 ms

logo.png

logo.png

697 ms

SG-Sustainable_Solutions1-scaled.jpg

SG-Sustainable_Solutions1-scaled.jpg

891 ms

SG-Trade_Only-scaled.jpg

SG-Trade_Only-scaled.jpg

946 ms

SP-Printing_and_Cutting-scaled-1.jpg

SP-Printing_and_Cutting-scaled-1.jpg

817 ms

about-us-link-image-1.jpg

about-us-link-image-1.jpg

918 ms

corporate-social-responsibility_126982907.jpg

corporate-social-responsibility_126982907.jpg

669 ms

Design-lab-28.jpg

Design-lab-28.jpg

901 ms

GoldenMedia-Aerial-Corrboard-08-09-7.jpg

GoldenMedia-Aerial-Corrboard-08-09-7.jpg

775 ms

bg-slider-scaled.png

bg-slider-scaled.png

926 ms

constructional-design-values-02.jpg

constructional-design-values-02.jpg

1045 ms

Integrated-supply-chain-swanline-e1571844899419.jpg

Integrated-supply-chain-swanline-e1571844899419.jpg

879 ms

trade-only-e1571844922208.jpg

trade-only-e1571844922208.jpg

958 ms

reprographics.jpg

reprographics.jpg

1219 ms

fa-solid-900.woff

fa-solid-900.woff

1216 ms

be.js

be.js

177 ms

eicons.woff

eicons.woff

839 ms

css

css

25 ms

fa-brands-400.woff

fa-brands-400.woff

847 ms

e0b441dd2f270410e93bbc446bc77702.css

e0b441dd2f270410e93bbc446bc77702.css

893 ms

beer-19.jpg

beer-19.jpg

1050 ms

BOBST-1.6PR-latest-technology-values-e1665156394471.jpg

BOBST-1.6PR-latest-technology-values-e1665156394471.jpg

1050 ms

distribution-excellence-01.jpg

distribution-excellence-01.jpg

1051 ms

Untitled-2-1024x342.png

Untitled-2-1024x342.png

1051 ms

c3po.jpg

c3po.jpg

110 ms

bottom-bg-scaled.png

bottom-bg-scaled.png

979 ms

submit-spin.svg

submit-spin.svg

979 ms

recaptcha__en.js

recaptcha__en.js

189 ms

loader.gif

loader.gif

607 ms

back.svg

back.svg

629 ms

next.svg

next.svg

630 ms

slick.woff

slick.woff

630 ms

anchor

anchor

28 ms

styles__ltr.css

styles__ltr.css

4 ms

recaptcha__en.js

recaptcha__en.js

10 ms

PSKopaksc4v0TeE9MSufUBd6uLsTLN3_1JKIESb4JYg.js

PSKopaksc4v0TeE9MSufUBd6uLsTLN3_1JKIESb4JYg.js

28 ms

webworker.js

webworker.js

30 ms

logo_48.png

logo_48.png

23 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

59 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

66 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

70 ms

recaptcha__en.js

recaptcha__en.js

29 ms

Accessibility Review

swanline.co.uk accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Best Practices

swanline.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

swanline.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swanline.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swanline.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swanline.co.uk

Open Graph data is detected on the main page of Swanline. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: