Tools & Wizards About Us
swatch.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

swatch.com

Swatch watch styles | Swatch® Official site

Page Load Speed

1.9 sec in total

First Response

209 ms

Resources Loaded

1.3 sec

Page Rendered

402 ms

swatch.com screenshot

About Website

Visit swatch.com now to see the best up-to-date Swatch content for United States and also check out these interesting facts you probably never knew about swatch.com

Swatch offers a range of stylish watches including many beloved collections. Shop official Swatch watches.

Visit swatch.com

Key Findings

We analyzed Swatch.com page load time and found that the first response time was 209 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

swatch.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value14.9 s

0/100

25%

SI (Speed Index)

Value6.9 s

33/100

10%

TBT (Total Blocking Time)

Value3,670 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.062

97/100

15%

TTI (Time to Interactive)

Value15.0 s

8/100

10%

Network Requests Diagram

swatch.com

209 ms

www.swatch.com

324 ms

411 ms

dec05f2.css

7 ms

2f0ccc7.css

22 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 76% of them (26 requests) were addressed to the original Swatch.com, 9% (3 requests) were made to Google-analytics.com and 6% (2 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (411 ms) belongs to the original domain Swatch.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (38%)

Content Size

4.2 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swatch.com main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 38.5 kB

  • Original 49.2 kB
  • After minification 47.7 kB
  • After compression 10.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.5 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 45.0 kB

  • Original 2.2 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swatch images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 895.4 kB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 362.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 895.4 kB or 71% of the original size.

CSS Optimization

-85%

Potential reduce by 646.6 kB

  • Original 756.8 kB
  • After minification 747.8 kB
  • After compression 110.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swatch.com needs all CSS files to be minified and compressed as it can save up to 646.6 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (18%)

Requests Now

28

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swatch. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

swatch.com

swatch.com

209 ms

www.swatch.com

www.swatch.com

324 ms

411 ms

dec05f2.css

dec05f2.css

7 ms

2f0ccc7.css

2f0ccc7.css

22 ms

7b8058a.js

7b8058a.js

46 ms

brightcove.js

brightcove.js

83 ms

iframeResizer.3.1.1.min.js

iframeResizer.3.1.1.min.js

101 ms

gtm.js

gtm.js

143 ms

12628346_10153156980546065_5939244560973311475_o.png

12628346_10153156980546065_5939244560973311475_o.png

163 ms

logo_145x40.png

logo_145x40.png

127 ms

Digital-Catalog.jpg

Digital-Catalog.jpg

125 ms

2016-Flowers-2008-1130-EN.jpg

2016-Flowers-2008-1130-EN.jpg

159 ms

2016-Metallix-2008-1130-EN.jpg

2016-Metallix-2008-1130-EN.jpg

131 ms

2016-power_tracking-2008-1130-EN.jpg

2016-power_tracking-2008-1130-EN.jpg

131 ms

2016-ES_War_Einmal-2008-1130-EN.jpg

2016-ES_War_Einmal-2008-1130-EN.jpg

158 ms

SwatchEyes632x456.jpg

SwatchEyes632x456.jpg

157 ms

swatch_ct_web-webfont.woff

swatch_ct_web-webfont.woff

48 ms

swatchicons.woff

swatchicons.woff

48 ms

2016-Sky-632-456-EN_swatch_rwd_teaser_retina.jpg

2016-Sky-632-456-EN_swatch_rwd_teaser_retina.jpg

35 ms

2016-Sistem51-632-456-EN_swatch_rwd_teaser_retina.jpg

2016-Sistem51-632-456-EN_swatch_rwd_teaser_retina.jpg

35 ms

swatch-chinese-new-year_2016_teaser_swatch_rwd_teaser_retina.jpg

swatch-chinese-new-year_2016_teaser_swatch_rwd_teaser_retina.jpg

36 ms

SwatchEyes632x456_swatch_rwd_teaser_retina.jpg

SwatchEyes632x456_swatch_rwd_teaser_retina.jpg

37 ms

2016-MendiniArt-632-456_swatch_rwd_teaser_retina.jpg

2016-MendiniArt-632-456_swatch_rwd_teaser_retina.jpg

46 ms

632-456-teaser-swatch-and-art_swatch_rwd_teaser_retina.jpg

632-456-teaser-swatch-and-art_swatch_rwd_teaser_retina.jpg

38 ms

Online-Store-Teaser_swatch_rwd_teaser_retina.jpg

Online-Store-Teaser_swatch_rwd_teaser_retina.jpg

36 ms

Swatch_Finder_Teaser_swatch_rwd_teaser_retina.jpg

Swatch_Finder_Teaser_swatch_rwd_teaser_retina.jpg

37 ms

Swatch-TV_swatch_rwd_teaser_retina.jpg

Swatch-TV_swatch_rwd_teaser_retina.jpg

38 ms

analytics.js

analytics.js

19 ms

collect

collect

4 ms

collect

collect

51 ms

collect

collect

18 ms

collect

collect

41 ms

nr-852.min.js

nr-852.min.js

17 ms

Accessibility Review

swatch.com accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

swatch.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

swatch.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swatch.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Swatch.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swatch.com

Open Graph description is not detected on the main page of Swatch. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: