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swimcreative.com screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

swimcreative.com

Swim Creative | Marketing & Advertising Agency | Duluth, Minnesota

Page Load Speed

2 sec in total

First Response

84 ms

Resources Loaded

1.3 sec

Page Rendered

614 ms

swimcreative.com screenshot

About Website

Visit swimcreative.com now to see the best up-to-date Swim Creative content for United States and also check out these interesting facts you probably never knew about swimcreative.com

Swim is an experienced team of marketing strategists making you relevant in a crowded marketplace. When creativity and strategy sync: you Swim.

Visit swimcreative.com

Key Findings

We analyzed Swimcreative.com page load time and found that the first response time was 84 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

swimcreative.com performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value11.6 s

0/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value2,630 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.863

4/100

15%

TTI (Time to Interactive)

Value20.6 s

2/100

10%

Network Requests Diagram

swimcreative.com

84 ms

swimcreative.com

27 ms

style.min.css

8 ms

gutenberg-blocks.css

13 ms

bootstrap.min.css

24 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 63% of them (53 requests) were addressed to the original Swimcreative.com, 19% (16 requests) were made to Embed-cdn.spotifycdn.com and 10% (8 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Open.spotify.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 366.8 kB (14%)

Content Size

2.6 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swimcreative.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 69.2 kB

  • Original 90.0 kB
  • After minification 83.1 kB
  • After compression 20.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.2 kB or 77% of the original size.

Image Optimization

-3%

Potential reduce by 40.6 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swim Creative images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 29.7 kB

  • Original 648.9 kB
  • After minification 639.7 kB
  • After compression 619.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-64%

Potential reduce by 227.4 kB

  • Original 353.4 kB
  • After minification 315.5 kB
  • After compression 126.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swimcreative.com needs all CSS files to be minified and compressed as it can save up to 227.4 kB or 64% of the original size.

Requests Breakdown

Number of requests can be reduced by 53 (75%)

Requests Now

71

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swim Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

swimcreative.com

swimcreative.com

84 ms

swimcreative.com

swimcreative.com

27 ms

style.min.css

style.min.css

8 ms

gutenberg-blocks.css

gutenberg-blocks.css

13 ms

bootstrap.min.css

bootstrap.min.css

24 ms

wpa.css

wpa.css

24 ms

icons.css

icons.css

19 ms

css

css

61 ms

widgets.css

widgets.css

23 ms

style.css

style.css

22 ms

style.css

style.css

22 ms

jquery.min.js

jquery.min.js

32 ms

jquery-migrate.min.js

jquery-migrate.min.js

32 ms

bootstrap.min.js

bootstrap.min.js

32 ms

formreset.min.css

formreset.min.css

31 ms

formsmain.min.css

formsmain.min.css

31 ms

readyclass.min.css

readyclass.min.css

30 ms

browsers.min.css

browsers.min.css

32 ms

wpa.js

wpa.js

35 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

33 ms

navigation.min.js

navigation.min.js

34 ms

api.js

api.js

59 ms

plugins.min.js

plugins.min.js

34 ms

effect.min.js

effect.min.js

32 ms

main.js

main.js

34 ms

dom-ready.min.js

dom-ready.min.js

35 ms

hooks.min.js

hooks.min.js

193 ms

i18n.min.js

i18n.min.js

35 ms

a11y.min.js

a11y.min.js

35 ms

jquery.json.min.js

jquery.json.min.js

36 ms

gravityforms.min.js

gravityforms.min.js

35 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

36 ms

utils.min.js

utils.min.js

37 ms

vendor-theme.min.js

vendor-theme.min.js

37 ms

scripts-theme.min.js

scripts-theme.min.js

37 ms

frontend-legacy.min.js

frontend-legacy.min.js

192 ms

main.css

main.css

22 ms

css

css

22 ms

css

css

34 ms

flickity.css

flickity.css

13 ms

gtm.js

gtm.js

375 ms

6iawcck0g6iuEKsnmpWr1f

6iawcck0g6iuEKsnmpWr1f

1003 ms

cropped-logo.png

cropped-logo.png

32 ms

Swim_Web_Superior.jpg

Swim_Web_Superior.jpg

268 ms

Swim_Web_BBP.jpg

Swim_Web_BBP.jpg

267 ms

Swim_Web_WalaRed.jpg

Swim_Web_WalaRed.jpg

267 ms

mike-jens-hero-640x640.jpg

mike-jens-hero-640x640.jpg

265 ms

ursa-hero-640x640.jpg

ursa-hero-640x640.jpg

265 ms

moose-animated.gif

moose-animated.gif

319 ms

logo-yellow.png

logo-yellow.png

279 ms

minnbox-logo-1.png

minnbox-logo-1.png

279 ms

social-trends-blog-360x240.jpg

social-trends-blog-360x240.jpg

281 ms

swim-summer-360x240.jpg

swim-summer-360x240.jpg

281 ms

AIvsAgency-1920x1080-1-360x240.jpg

AIvsAgency-1920x1080-1-360x240.jpg

281 ms

swim-sign-bkgd.jpg

swim-sign-bkgd.jpg

319 ms

gpartner.png

gpartner.png

319 ms

microsoft-advertising-certified-professional.1.png

microsoft-advertising-certified-professional.1.png

319 ms

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

72 ms

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

pxiByp8kv8JHgFVrLEj6Z1xlEw.woff

72 ms

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

pxiByp8kv8JHgFVrLGT9Z1xlEw.woff

99 ms

pxiEyp8kv8JHgFVrJJfedA.woff

pxiEyp8kv8JHgFVrJJfedA.woff

114 ms

pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

pxiByp8kv8JHgFVrLDz8Z1xlEw.woff

115 ms

kmKnZrc3Hgbbcjq75U4uslyuy4kn0qNZaxU.woff

kmKnZrc3Hgbbcjq75U4uslyuy4kn0qNZaxU.woff

116 ms

kmKiZrc3Hgbbcjq75U4uslyuy4kn0qviTgY3KcY.woff

kmKiZrc3Hgbbcjq75U4uslyuy4kn0qviTgY3KcY.woff

114 ms

fa-solid-900.woff

fa-solid-900.woff

47 ms

kmKhZrc3Hgbbcjq75U4uslyuy4kn0qNcWxEQCg.woff

kmKhZrc3Hgbbcjq75U4uslyuy4kn0qNcWxEQCg.woff

115 ms

Genericons.svg

Genericons.svg

729 ms

8AAnjaY2BgYGQAgosrjpwF0ZcUq9bCaABTzgdAAAA=

8AAnjaY2BgYGQAgosrjpwF0ZcUq9bCaABTzgdAAAA=

6 ms

92a1097ac11750b3.css

92a1097ac11750b3.css

13 ms

c2d0a02d0071e176.css

c2d0a02d0071e176.css

14 ms

986cbf948ccf451e.css

986cbf948ccf451e.css

17 ms

polyfills-78c92fac7aa8fdd8.js

polyfills-78c92fac7aa8fdd8.js

20 ms

webpack-bbe5968c00dbaf8f.js

webpack-bbe5968c00dbaf8f.js

35 ms

framework-1c912989c69ab413.js

framework-1c912989c69ab413.js

37 ms

main-4ab1044a8a334553.js

main-4ab1044a8a334553.js

36 ms

_app-0eceac159ce89158.js

_app-0eceac159ce89158.js

42 ms

fec483df-893841093599befa.js

fec483df-893841093599befa.js

42 ms

7532-fa7efd0c55d4e114.js

7532-fa7efd0c55d4e114.js

34 ms

3430-bafb67189c1c5923.js

3430-bafb67189c1c5923.js

53 ms

194-509bfea1f7829937.js

194-509bfea1f7829937.js

53 ms

3666-9dc6a7b56c20244b.js

3666-9dc6a7b56c20244b.js

58 ms

%5Bid%5D-552fa5d4ca4977dd.js

%5Bid%5D-552fa5d4ca4977dd.js

58 ms

_buildManifest.js

_buildManifest.js

57 ms

_ssgManifest.js

_ssgManifest.js

58 ms

Accessibility Review

swimcreative.com accessibility score

85

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

swimcreative.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

swimcreative.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swimcreative.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swimcreative.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swimcreative.com

Open Graph data is detected on the main page of Swim Creative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: