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swimhatco.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

swimhatco.com

The Swim Hat Co - No1. for UK Printed Personalised Swim Hats

Page Load Speed

4.1 sec in total

First Response

359 ms

Resources Loaded

3 sec

Page Rendered

689 ms

swimhatco.com screenshot

About Website

Welcome to swimhatco.com homepage info - get ready to check Swim Hat Co best content right away, or after learning these important things about swimhatco.com

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Key Findings

We analyzed Swimhatco.com page load time and found that the first response time was 359 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

swimhatco.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value15.4 s

0/100

25%

SI (Speed Index)

Value10.8 s

6/100

10%

TBT (Total Blocking Time)

Value1,290 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.7 s

2/100

10%

Network Requests Diagram

swimhatco.com

359 ms

swimhatco.com

354 ms

www.swimhatco.com

665 ms

script.js

88 ms

style.min.css

174 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 80% of them (81 requests) were addressed to the original Swimhatco.com, 13% (13 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (801 ms) belongs to the original domain Swimhatco.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 903.2 kB (23%)

Content Size

3.9 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swimhatco.com main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.4 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 102.2 kB

  • Original 125.4 kB
  • After minification 122.6 kB
  • After compression 23.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 102.2 kB or 82% of the original size.

Image Optimization

-23%

Potential reduce by 800.0 kB

  • Original 3.4 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Swim Hat Co needs image optimization as it can save up to 800.0 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 674 B

  • Original 153.9 kB
  • After minification 153.9 kB
  • After compression 153.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 373 B

  • Original 177.9 kB
  • After minification 177.9 kB
  • After compression 177.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swimhatco.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (62%)

Requests Now

78

After Optimization

30

  • Images
  • JavaScript
  • CSS

The browser has sent 78 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swim Hat Co. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

swimhatco.com

swimhatco.com

359 ms

swimhatco.com

swimhatco.com

354 ms

www.swimhatco.com

www.swimhatco.com

665 ms

script.js

script.js

88 ms

style.min.css

style.min.css

174 ms

jquery.bxslider.css

jquery.bxslider.css

244 ms

all.min.css

all.min.css

246 ms

14-layout.css

14-layout.css

260 ms

styles.css

styles.css

263 ms

wpcf7-redirect-frontend.min.css

wpcf7-redirect-frontend.min.css

263 ms

196be0c49925abb3dd8b936af404cae2-layout-bundle.css

196be0c49925abb3dd8b936af404cae2-layout-bundle.css

257 ms

style.css

style.css

328 ms

dashicons.min.css

dashicons.min.css

413 ms

genericons.css

genericons.css

340 ms

font-awesome.min.css

font-awesome.min.css

344 ms

all.min.css

all.min.css

350 ms

all.min.css

all.min.css

435 ms

sticky-column.css

sticky-column.css

410 ms

jquery.magnificpopup.min.css

jquery.magnificpopup.min.css

423 ms

base.min.css

base.min.css

430 ms

skin-66729315b09a4.css

skin-66729315b09a4.css

438 ms

style.css

style.css

491 ms

animate.min.css

animate.min.css

495 ms

jquery.min.js

jquery.min.js

508 ms

jquery-migrate.min.js

jquery-migrate.min.js

530 ms

equal-height-columns-public.js

equal-height-columns-public.js

535 ms

sticky-column.js

sticky-column.js

537 ms

js

js

72 ms

js

js

127 ms

jquery.imagesloaded.min.js

jquery.imagesloaded.min.js

687 ms

jquery.easing.min.js

jquery.easing.min.js

689 ms

jquery.fitvids.min.js

jquery.fitvids.min.js

691 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

692 ms

14-layout.js

14-layout.js

693 ms

hooks.min.js

hooks.min.js

761 ms

i18n.min.js

i18n.min.js

761 ms

index.js

index.js

761 ms

index.js

index.js

762 ms

wpcf7r-fe.js

wpcf7r-fe.js

775 ms

jquery.ba-throttle-debounce.min.js

jquery.ba-throttle-debounce.min.js

776 ms

api.js

api.js

37 ms

4ef4d9aa2a4b7016432be5e0ff643e66-layout-bundle.js

4ef4d9aa2a4b7016432be5e0ff643e66-layout-bundle.js

777 ms

log

log

428 ms

css

css

31 ms

om-run-once.js

om-run-once.js

668 ms

wp-polyfill.min.js

wp-polyfill.min.js

612 ms

index.js

index.js

546 ms

hoverIntent.min.js

hoverIntent.min.js

543 ms

maxmegamenu.js

maxmegamenu.js

553 ms

public.js

public.js

550 ms

jquery.magnificpopup.min.js

jquery.magnificpopup.min.js

583 ms

theme.min.js

theme.min.js

587 ms

lazyload.min.js

lazyload.min.js

516 ms

css2

css2

19 ms

swimhate-logo-coloursplash.png

swimhate-logo-coloursplash.png

431 ms

were-number-one-swimhats.png

were-number-one-swimhats.png

431 ms

new-hats.png

new-hats.png

770 ms

video-overlay.png

video-overlay.png

760 ms

swimmer-bg.jpg

swimmer-bg.jpg

685 ms

get-read-bg.jpg

get-read-bg.jpg

683 ms

footer-bg.jpg

footer-bg.jpg

801 ms

bx_loader.gif

bx_loader.gif

300 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexXRWwaA.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexXRWwaA.ttf

45 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexXRW8aevHg.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexXRW8aevHg.ttf

55 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexRNWwaA.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexRNWwaA.ttf

90 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexTpWwaA.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexTpWwaA.ttf

154 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexU1WwaA.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexU1WwaA.ttf

156 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexaFRwaA.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexaFRwaA.ttf

155 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexZNRwaA.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexZNRwaA.ttf

156 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexZNR8aevHg.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexZNR8aevHg.ttf

151 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexc1RwaA.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexc1RwaA.ttf

155 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexc1R8aevHg.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexc1R8aevHg.ttf

154 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexRNRwaA.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexRNRwaA.ttf

156 ms

1Ptyg83HX_SGhgqO0yLcmjzUAuWexRNR8aevHg.ttf

1Ptyg83HX_SGhgqO0yLcmjzUAuWexRNR8aevHg.ttf

157 ms

7cHsv4kjgoGqM7E_CfO452ouvT8.ttf

7cHsv4kjgoGqM7E_CfO452ouvT8.ttf

157 ms

fa-solid-900.ttf

fa-solid-900.ttf

644 ms

fa-regular-400.ttf

fa-regular-400.ttf

567 ms

fa-v4compatibility.ttf

fa-v4compatibility.ttf

578 ms

fa-brands-400.ttf

fa-brands-400.ttf

634 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

666 ms

wARDj0u

wARDj0u

19 ms

icon-uk-quality.png

icon-uk-quality.png

517 ms

icon-unbeatable-prices.png

icon-unbeatable-prices.png

518 ms

icon-fast-turnaroun.png

icon-fast-turnaroun.png

539 ms

icon-largest-colour-range.png

icon-largest-colour-range.png

570 ms

logos-british-swimming.jpg

logos-british-swimming.jpg

571 ms

desktop_branding_logo.png

desktop_branding_logo.png

575 ms

logos-bbc.jpg

logos-bbc.jpg

580 ms

Sports-relief-logo.png

Sports-relief-logo.png

583 ms

logos-swim-england.jpg

logos-swim-england.jpg

624 ms

logos-outdoor-swimmer.jpg

logos-outdoor-swimmer.jpg

657 ms

SHC-logos-British-Triathlon.jpg

SHC-logos-British-Triathlon.jpg

658 ms

SHC-logos-rls.jpg

SHC-logos-rls.jpg

657 ms

SHC-logos-isa.jpg

SHC-logos-isa.jpg

660 ms

SHC-logos-gtn.jpg

SHC-logos-gtn.jpg

665 ms

SHC-logo-british-heart-foundation.jpg

SHC-logo-british-heart-foundation.jpg

709 ms

SHC-logos-swim-wales.jpg

SHC-logos-swim-wales.jpg

743 ms

SHC-LOGO-v1-300x300.png

SHC-LOGO-v1-300x300.png

738 ms

uk-manufactured.png

uk-manufactured.png

744 ms

omnisity-white.svg

omnisity-white.svg

743 ms

video-placeholder.jpg

video-placeholder.jpg

748 ms

Accessibility Review

swimhatco.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

swimhatco.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

swimhatco.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swimhatco.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swimhatco.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swimhatco.com

Open Graph data is detected on the main page of Swim Hat Co. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: