7.3 sec in total
308 ms
6.1 sec
836 ms
Welcome to swindonadvertiser.co.uk homepage info - get ready to check Swindon Advertiser best content for United Kingdom right away, or after learning these important things about swindonadvertiser.co.uk
Swindon and Wiltshire news, sport, weather, travel, jobs, events, and more from the Swindon Advertiser newspaper, covering Wiltshire.
Visit swindonadvertiser.co.ukWe analyzed Swindonadvertiser.co.uk page load time and found that the first response time was 308 ms and then it took 6.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.
swindonadvertiser.co.uk performance score
name
value
score
weighting
Value5.4 s
7/100
10%
Value6.2 s
11/100
25%
Value15.4 s
0/100
10%
Value7,590 ms
0/100
30%
Value0.029
100/100
15%
Value41.9 s
0/100
10%
308 ms
625 ms
11 ms
45 ms
47 ms
Our browser made a total of 347 requests to load all elements on the main page. We found that 52% of them (181 requests) were addressed to the original Swindonadvertiser.co.uk, 7% (24 requests) were made to Pixel.rubiconproject.com and 5% (18 requests) were made to Tpc.googlesyndication.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Swindonadvertiser.co.uk.
Page size can be reduced by 2.2 MB (54%)
4.0 MB
1.8 MB
In fact, the total size of Swindonadvertiser.co.uk main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.7 MB which makes up the majority of the site volume.
Potential reduce by 393.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 112.2 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 393.7 kB or 81% of the original size.
Potential reduce by 403.8 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Swindon Advertiser needs image optimization as it can save up to 403.8 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 1.2 MB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 73% of the original size.
Potential reduce by 164.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swindonadvertiser.co.uk needs all CSS files to be minified and compressed as it can save up to 164.1 kB or 82% of the original size.
Number of requests can be reduced by 135 (42%)
321
186
The browser has sent 321 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swindon Advertiser. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 63 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.
swindonadvertiser.co.uk
308 ms
www.swindonadvertiser.co.uk
625 ms
gpt.js
11 ms
amzn_ads.js
45 ms
css
47 ms
font-awesome.min.css
266 ms
jquery.min.js
47 ms
jquery-ui-1.10.4.custom.js
707 ms
974 ms
general.js
356 ms
BrightcoveExperiences.js
44 ms
js
48 ms
googlemaps.js
195 ms
jquery-ui-1.10.4.custom.css
248 ms
global.css
370 ms
header-fonts.css
337 ms
style_compiled.css
439 ms
carousel.css
426 ms
red.css
441 ms
fotorama.css
458 ms
pubads_impl_81.js
10 ms
container.html
10 ms
bid
24 ms
rta.js
17 ms
cta.css
450 ms
videojs.ima3.min.css
11 ms
collector.php
582 ms
m-sp.js
372 ms
quant.js
8 ms
segments.json
8 ms
widgets.js
6 ms
plusone.js
92 ms
all.js
267 ms
global.js
371 ms
main.js
386 ms
iscroll.js
444 ms
461 ms
omniture.js
567 ms
cc.js
59 ms
carousel.css
90 ms
feedicons.css
92 ms
comments-moderation.css
90 ms
133 ms
4780635.jpg
132 ms
4542209.png
183 ms
4779849.jpg
180 ms
4778720.jpg
180 ms
924 ms
4779093.jpg
352 ms
4781551.jpg
352 ms
4781417.jpg
356 ms
4781184.jpg
357 ms
4780939.jpg
359 ms
4780873.jpg
359 ms
4780373.jpg
360 ms
4780259.jpg
538 ms
4780162.jpg
536 ms
4780016.jpg
535 ms
4779453.jpg
535 ms
4779444.jpg
535 ms
4778758.jpg
537 ms
4778337.jpg
540 ms
4684771.jpg
538 ms
3299146.jpg
537 ms
4778324.jpg
538 ms
4778282.jpg
679 ms
4663002.jpg
679 ms
4780725.jpg
681 ms
4780312.jpg
680 ms
4778510.jpg
681 ms
4289698.jpg
720 ms
4778150.jpg
721 ms
4778265.jpg
719 ms
4777838.jpg
719 ms
4777939.jpg
718 ms
4781333.jpg
744 ms
4779636.jpg
744 ms
4781332.jpg
689 ms
4780881.jpg
687 ms
ODelI1aHBYDBqgeIAH2zlNzbP97U9sKh0jjxbPbfOKg.ttf
45 ms
toadOcfmlt9b38dHJxOBGMw1o1eFRj7wYC6JbISqOjY.ttf
46 ms
toadOcfmlt9b38dHJxOBGNNE-IuDiR70wI4zXaKqWCM.ttf
217 ms
toadOcfmlt9b38dHJxOBGLsbIrGiHa6JIepkyt5c0A0.ttf
218 ms
fontawesome-webfont.woff
1468 ms
fontawesome-webfont.woff
1289 ms
iconvault_forecastfont.woff
744 ms
4781544.jpg
742 ms
utag.js
131 ms
pixel;r=832820534;a=p-42Bk1WKC7O3WM;labels=Property.Wiltshire.Site%20Section.homepage;fpan=1;fpa=P0-1327755501-1456761018510;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456761018510;tzo=-180;ref=;url=http%3A%2F%2Fwww.swindonadvertiser.co.uk%2F;ogl=
127 ms
index.min.js
127 ms
ads
514 ms
20
657 ms
749 ms
758 ms
751 ms
4779395.jpg
1233 ms
4534712.jpg
1108 ms
4771002.jpg
1319 ms
cb=gapi.loaded_0
111 ms
272 ms
analytics.js
195 ms
4646945.jpg
1066 ms
4342544.jpg
1144 ms
4618601.jpg
1146 ms
4778535.jpg
1144 ms
3633581.jpg
1146 ms
4778233.jpg
1144 ms
4770647.jpg
1157 ms
4770775.jpg
1169 ms
4773903.jpg
1169 ms
xd_arbiter.php
373 ms
xd_arbiter.php
1052 ms
;ord=1456761018846
175 ms
videojs.ima3.min.js
64 ms
4773879.jpg
1027 ms
4696808.jpg
1036 ms
4764668.jpg
1026 ms
4762897.jpg
1036 ms
4762831.jpg
1105 ms
utag.41.js
39 ms
utag.58.js
40 ms
utag.71.js
40 ms
4779968.jpg
1071 ms
4778748.jpg
1070 ms
4778746.jpg
1070 ms
4781100.jpg
1069 ms
2305569.jpg
1071 ms
4460480.jpg
1212 ms
i18q8D9ZxSOcj8oY8iVPjZBBU2+kGIIypokuqTI+cx3qXMq7Z6PQIsx1DYGrQxtLul50YV50rVcCiNJc0enX4qdkNRYe8j2g46+SIMHapXJw1GFdIWH2DfalQknZeTDWsRW2bqlBK3ORIz9AqJUapQAAAA=
10 ms
analytics.js
76 ms
adyoulike.omnitagjs.com
30 ms
bcn
334 ms
omniTag
649 ms
3362719.jpg
1125 ms
4204349.jpg
1126 ms
4714472.jpg
1124 ms
4714472.jpg
1124 ms
xd_arbiter.php
783 ms
swfobject.js
69 ms
imgad
68 ms
11022.js
72 ms
p-42Bk1WKC7O3WM.gif
71 ms
imgad
147 ms
imgad
153 ms
16727092027933853650
152 ms
imgad
154 ms
p-42Bk1WKC7O3WM.gif
106 ms
p-42Bk1WKC7O3WM.gif
106 ms
p-42Bk1WKC7O3WM.gif
126 ms
p-42Bk1WKC7O3WM.gif
124 ms
p-42Bk1WKC7O3WM.gif
124 ms
p-42Bk1WKC7O3WM.gif
125 ms
p-42Bk1WKC7O3WM.gif
143 ms
p-42Bk1WKC7O3WM.gif
143 ms
collect
123 ms
osd.js
94 ms
sync
93 ms
sync
91 ms
sync
88 ms
sync
101 ms
sync
98 ms
moatad.js
94 ms
c2f_owl_small.png
1018 ms
1146 ms
events
740 ms
collect
682 ms
imgad
357 ms
297384-15.js
476 ms
r2
53 ms
297382-10.js
599 ms
297380-2.js
577 ms
297390-15.js
580 ms
297378-2.js
597 ms
936 ms
932 ms
868 ms
638 ms
578 ms
imgad
262 ms
imgad
263 ms
omniTag
245 ms
604 ms
ads
265 ms
container.html
124 ms
507 ms
ads
635 ms
ads
635 ms
ads
587 ms
474 ms
476 ms
472 ms
ads
541 ms
499 ms
498 ms
499 ms
501 ms
499 ms
489 ms
disc-amber.gif
611 ms
4781032
608 ms
4780436
609 ms
4373707
684 ms
pixel
141 ms
4323792
601 ms
4773329
602 ms
3079814
676 ms
4678795
602 ms
4769559
602 ms
4464596
601 ms
4766424
599 ms
1550418
685 ms
4766403
691 ms
expansion_embed.js
16 ms
8695422638191604154
7 ms
abg.js
7 ms
m_js_controller.js
23 ms
googlelogo_color_112x36dp.png
83 ms
emily.html
55 ms
mobile_unified_button_icon_white.png
51 ms
s
82 ms
x_button_blue2.png
69 ms
emily.html
73 ms
push
423 ms
4766313
552 ms
4456245
550 ms
4764669
622 ms
2004946
551 ms
2060807
623 ms
3356012
622 ms
4760865
590 ms
4758341
591 ms
4758192
588 ms
3889151
673 ms
3976627
674 ms
4528990
586 ms
2414462
586 ms
4752006
584 ms
4747889
584 ms
4746341
677 ms
4744527
671 ms
4744590
577 ms
4743894
576 ms
4740802
575 ms
4740607
574 ms
4606903
668 ms
p-42Bk1WKC7O3WM.gif
25 ms
4738856
663 ms
sync
113 ms
tap.php
385 ms
9870363804553348648
75 ms
redir.html
148 ms
297388-15.js
138 ms
17275288379943523131
57 ms
3999705
537 ms
3210179
536 ms
4735469
535 ms
4730134
535 ms
2696381
604 ms
m
126 ms
push
85 ms
5607741955228131430
27 ms
4279709
533 ms
3198535
534 ms
3163039
533 ms
4724199
535 ms
1766621
538 ms
3312349
616 ms
pixel.gif
33 ms
adex.ashx
231 ms
pixel
25 ms
ads
264 ms
iframe.html
26 ms
activeview
27 ms
pixel.gif
18 ms
4551645
526 ms
4469461
528 ms
4716008
527 ms
4714700
528 ms
3032703
528 ms
pixel.gif
16 ms
1766567
539 ms
4712326
539 ms
2257322
544 ms
4710196
547 ms
2704741
548 ms
4703445
548 ms
4702793
536 ms
3023048
536 ms
2964934
539 ms
4699100
540 ms
4696172
627 ms
4692169
539 ms
pixel
14 ms
4544581078833271608
20 ms
push
23 ms
3545334
525 ms
3188508
526 ms
4685755
529 ms
pixel.htm
82 ms
gp_match
77 ms
channels.js
76 ms
pixel
31 ms
ddc.htm
38 ms
tap.php
73 ms
tap.php
222 ms
rubicon
9 ms
rc
12 ms
rubicon.ashx
86 ms
pixel
22 ms
ProfilesEngineServlet
57 ms
rubicon
39 ms
rubicon
10 ms
redirect
52 ms
13 ms
cse
132 ms
302 ms
tap.php
303 ms
tap.php
258 ms
tap.php
354 ms
tap.php
402 ms
tap.php
456 ms
blank.gif
6 ms
tap.php
483 ms
tap.php
515 ms
tap.php
596 ms
tap.php
676 ms
tap.php
717 ms
tap.php
746 ms
pixelpush
22 ms
gr
12 ms
ProfilesEngineServlet
42 ms
pixel
15 ms
tap.php
798 ms
tap.php
816 ms
m
23 ms
tap.php
907 ms
tap.php
969 ms
tap.php
1048 ms
tap.php
1072 ms
tap.php
1086 ms
tap.php
1149 ms
sd
28 ms
tap.php
1100 ms
tap.php
1070 ms
activeview
13 ms
activeview
29 ms
activeview
27 ms
swindonadvertiser.co.uk accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Image elements do not have [alt] attributes
Links do not have a discernible name
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
swindonadvertiser.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Displays images with incorrect aspect ratio
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
swindonadvertiser.co.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swindonadvertiser.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swindonadvertiser.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
swindonadvertiser.co.uk
Open Graph description is not detected on the main page of Swindon Advertiser. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: