Tools & Wizards About Us
swindonweb.com screenshot

Report Summary

  • 61

    Performance

    Renders faster than
    76% of other websites

  • 60

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

swindonweb.com

SwindonWeb | Everything Swindon news, jobs, accommodation in Swindon | SwindonWeb

Page Load Speed

3.5 sec in total

First Response

177 ms

Resources Loaded

2.8 sec

Page Rendered

540 ms

swindonweb.com screenshot

About Website

Welcome to swindonweb.com homepage info - get ready to check Swindon Web best content for United Kingdom right away, or after learning these important things about swindonweb.com

Everything Swindon incl. Swindon what's on, Swindon jobs, Swindon property, Swindon news, Swindon shopping, Swindon hotels and accommodation, Swindon restaurants, Swindon videos, Swindon pictures and ...

Visit swindonweb.com

Key Findings

We analyzed Swindonweb.com page load time and found that the first response time was 177 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

swindonweb.com performance score

61

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.122

84/100

15%

TTI (Time to Interactive)

Value4.2 s

86/100

10%

Network Requests Diagram

swindonweb.com

177 ms

www.swindonweb.com

662 ms

swindonweb.css

304 ms

swindonweb.js

320 ms

jquery-1.8.2.min.js

629 ms

Our browser made a total of 125 requests to load all elements on the main page. We found that 98% of them (123 requests) were addressed to the original Swindonweb.com, 1% (1 request) were made to Google-analytics.com and 1% (1 request) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (662 ms) belongs to the original domain Swindonweb.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 176.7 kB (17%)

Content Size

1.0 MB

After Optimization

866.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swindonweb.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 832.2 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 78.9 kB

  • Original 92.7 kB
  • After minification 80.2 kB
  • After compression 13.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.5 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 78.9 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 22.2 kB

  • Original 832.2 kB
  • After minification 810.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swindon Web images are well optimized though.

JavaScript Optimization

-62%

Potential reduce by 68.0 kB

  • Original 109.2 kB
  • After minification 105.8 kB
  • After compression 41.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 68.0 kB or 62% of the original size.

CSS Optimization

-88%

Potential reduce by 7.6 kB

  • Original 8.7 kB
  • After minification 4.0 kB
  • After compression 1.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swindonweb.com needs all CSS files to be minified and compressed as it can save up to 7.6 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 51 (41%)

Requests Now

123

After Optimization

72

  • Images
  • JavaScript
  • CSS

The browser has sent 123 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swindon Web. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

swindonweb.com

swindonweb.com

177 ms

www.swindonweb.com

www.swindonweb.com

662 ms

swindonweb.css

swindonweb.css

304 ms

swindonweb.js

swindonweb.js

320 ms

jquery-1.8.2.min.js

jquery-1.8.2.min.js

629 ms

AC_RunActiveContent.js

AC_RunActiveContent.js

333 ms

urchin.js

urchin.js

7 ms

bg-swindon-chiro-bike-moving.jpg

bg-swindon-chiro-bike-moving.jpg

377 ms

swindon_web_logo_small.gif

swindon_web_logo_small.gif

76 ms

mysw_grey_strip_bg.gif

mysw_grey_strip_bg.gif

79 ms

myswindon_grey_logo.gif

myswindon_grey_logo.gif

77 ms

main_banner_bg.gif

main_banner_bg.gif

78 ms

spacer.gif

spacer.gif

150 ms

arrow_ot_yellow_big.gif

arrow_ot_yellow_big.gif

152 ms

swindonweb_logo.gif

swindonweb_logo.gif

231 ms

180-logo.png

180-logo.png

157 ms

swindonwebtv_menu.gif

swindonwebtv_menu.gif

225 ms

swindonwebfacebook.jpg

swindonwebfacebook.jpg

302 ms

swindonweb_twitter.jpg

swindonweb_twitter.jpg

231 ms

swindon_weather.gif

swindon_weather.gif

298 ms

85.gif

85.gif

305 ms

arrow__ot_r_blue_new.gif

arrow__ot_r_blue_new.gif

306 ms

swindongreyhoundsweather2.jpg

swindongreyhoundsweather2.jpg

300 ms

t_l_yellow.gif

t_l_yellow.gif

310 ms

t_r_yellow.gif

t_r_yellow.gif

373 ms

a.gif

a.gif

377 ms

b.gif

b.gif

379 ms

c.gif

c.gif

381 ms

d.gif

d.gif

384 ms

e.gif

e.gif

446 ms

f.gif

f.gif

449 ms

g.gif

g.gif

452 ms

h.gif

h.gif

455 ms

i.gif

i.gif

455 ms

j.gif

j.gif

459 ms

k.gif

k.gif

520 ms

l.gif

l.gif

523 ms

m.gif

m.gif

526 ms

n.gif

n.gif

531 ms

o.gif

o.gif

530 ms

p.gif

p.gif

535 ms

q.gif

q.gif

594 ms

r.gif

r.gif

578 ms

__utm.gif

__utm.gif

17 ms

s.gif

s.gif

529 ms

t.gif

t.gif

532 ms

u.gif

u.gif

531 ms

v.gif

v.gif

537 ms

w.gif

w.gif

523 ms

x.gif

x.gif

525 ms

y.gif

y.gif

524 ms

z.gif

z.gif

458 ms

add_a_link.gif

add_a_link.gif

453 ms

plus.gif

plus.gif

458 ms

b_l_yellow.gif

b_l_yellow.gif

456 ms

b_r_yellow.gif

b_r_yellow.gif

450 ms

t_l_dm_blue.gif

t_l_dm_blue.gif

454 ms

need_more.gif

need_more.gif

452 ms

email_us.gif

email_us.gif

452 ms

about_us.gif

about_us.gif

454 ms

advertise_here.gif

advertise_here.gif

453 ms

webdesign_service.gif

webdesign_service.gif

453 ms

t_r_dm_blue.gif

t_r_dm_blue.gif

451 ms

b_l_dm_blue.gif

b_l_dm_blue.gif

450 ms

b_r_dm_blue.gif

b_r_dm_blue.gif

450 ms

t_l_d_blue.gif

t_l_d_blue.gif

454 ms

header_bg_d_blue.gif

header_bg_d_blue.gif

454 ms

t_r_d_blue.gif

t_r_d_blue.gif

453 ms

b_l_d_blue.gif

b_l_d_blue.gif

453 ms

b_r_d_blue.gif

b_r_d_blue.gif

448 ms

bluebells_swindon_335.jpg

bluebells_swindon_335.jpg

157 ms

full_story_button.gif

full_story_button.gif

449 ms

more_button.gif

more_button.gif

393 ms

eatout460.jpg

eatout460.jpg

463 ms

t_l_m_blue.gif

t_l_m_blue.gif

450 ms

t_r_m_blue.gif

t_r_m_blue.gif

447 ms

b_l_m_blue.gif

b_l_m_blue.gif

448 ms

b_r_m_blue.gif

b_r_m_blue.gif

448 ms

literature209.jpg

literature209.jpg

102 ms

video_vert.gif

video_vert.gif

392 ms

st_george_swindon_209.jpg

st_george_swindon_209.jpg

227 ms

go_vert.gif

go_vert.gif

450 ms

dday_swindon2092.jpg

dday_swindon2092.jpg

227 ms

richard_burton_209.jpg

richard_burton_209.jpg

226 ms

freedog_swindon209.jpg

freedog_swindon209.jpg

232 ms

logs_swindon_209.jpg

logs_swindon_209.jpg

111 ms

fn209.jpg

fn209.jpg

230 ms

spinal_tap_209.jpg

spinal_tap_209.jpg

186 ms

queen209.jpg

queen209.jpg

234 ms

kings_snug_209.jpg

kings_snug_209.jpg

237 ms

bruce_hospital_dog_209.jpg

bruce_hospital_dog_209.jpg

235 ms

inflatables209.jpg

inflatables209.jpg

232 ms

bbq_swindon_209.jpg

bbq_swindon_209.jpg

202 ms

dambusters_film75209.jpg

dambusters_film75209.jpg

247 ms

ve_day_swindon_209.jpg

ve_day_swindon_209.jpg

254 ms

autumn_walks_swindon_2092.jpg

autumn_walks_swindon_2092.jpg

254 ms

the_queen_swindon_209.jpg

the_queen_swindon_209.jpg

255 ms

craig209.jpg

craig209.jpg

254 ms

dm209.jpg

dm209.jpg

252 ms

georgebest209.jpg

georgebest209.jpg

261 ms

a209.jpg

a209.jpg

268 ms

summer_things_to_do209.jpg

summer_things_to_do209.jpg

273 ms

swindon_69_league_cup2092.jpg

swindon_69_league_cup2092.jpg

280 ms

worldwarone_swindon209.jpg

worldwarone_swindon209.jpg

273 ms

jh209.jpg

jh209.jpg

287 ms

diana209.jpg

diana209.jpg

336 ms

donald_trump_swindon209.jpg

donald_trump_swindon209.jpg

341 ms

oasis_supersonic209.jpg

oasis_supersonic209.jpg

347 ms

milo_pub209.jpg

milo_pub209.jpg

341 ms

eating_out_swindon_209.jpg

eating_out_swindon_209.jpg

332 ms

radio2.gif

radio2.gif

156 ms

ad_msw.png

ad_msw.png

229 ms

deacons175.jpg

deacons175.jpg

297 ms

leightons_opticians_60.jpg

leightons_opticians_60.jpg

342 ms

bloomin234.jpg

bloomin234.jpg

358 ms

theburjswindon234v2.gif

theburjswindon234v2.gif

431 ms

daytrip234.jpg

daytrip234.jpg

356 ms

absolute_skip_hire_swindon234120.jpg

absolute_skip_hire_swindon234120.jpg

365 ms

studley234gif.gif

studley234gif.gif

585 ms

gilberts_carpets_swindon2342.jpg

gilberts_carpets_swindon2342.jpg

411 ms

basics_234_60_static.jpg

basics_234_60_static.jpg

417 ms

save_on_tyres_swindon23460.jpg

save_on_tyres_swindon23460.jpg

403 ms

chelworth-234-generic.gif

chelworth-234-generic.gif

529 ms

toomers234x120.gif

toomers234x120.gif

434 ms

header_bg_m_blue.gif

header_bg_m_blue.gif

82 ms

Accessibility Review

swindonweb.com accessibility score

60

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

swindonweb.com best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

swindonweb.com SEO score

62

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swindonweb.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Swindonweb.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

swindonweb.com

Open Graph description is not detected on the main page of Swindon Web. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: