Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 79% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

swissmarketingacademy.ch

SMA Swiss Marketing Academy. Schule für Marketing & Verkauf.

Page Load Speed

3.7 sec in total

First Response

298 ms

Resources Loaded

2.5 sec

Page Rendered

921 ms

swissmarketingacademy.ch screenshot

About Website

Welcome to swissmarketingacademy.ch homepage info - get ready to check Swiss Marketing Academy best content for Switzerland right away, or after learning these important things about swissmarketingacademy.ch

Weiterbildung für Marketing, Verkauf, Event und Kommunikation. ✓ Top Quoten ✓ Die Nummer 1 in der Schweiz. ► Jetzt kostenlos Beratung vereinbaren.

Visit swissmarketingacademy.ch

Key Findings

We analyzed Swissmarketingacademy.ch page load time and found that the first response time was 298 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

swissmarketingacademy.ch performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

44/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value730 ms

40/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value8.0 s

42/100

10%

Network Requests Diagram

swissmarketingacademy.ch

298 ms

www.swissmarketingacademy.ch

710 ms

style.min.css

103 ms

bootstrap.min.css

205 ms

bootstrap-icons.css

292 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 92% of them (46 requests) were addressed to the original Swissmarketingacademy.ch, 4% (2 requests) were made to Googletagmanager.com and 2% (1 request) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Swissmarketingacademy.ch.

Page Optimization Overview & Recommendations

Page size can be reduced by 108.5 kB (4%)

Content Size

2.8 MB

After Optimization

2.7 MB

In fact, the total size of Swissmarketingacademy.ch main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 97.6 kB

  • Original 119.0 kB
  • After minification 95.2 kB
  • After compression 21.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23.8 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 97.6 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 10.8 kB

  • Original 2.7 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swiss Marketing Academy images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 98 B

  • Original 6.3 kB
  • After minification 6.3 kB
  • After compression 6.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 19 (42%)

Requests Now

45

After Optimization

26

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swiss Marketing Academy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

swissmarketingacademy.ch accessibility score

92

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Best Practices

swissmarketingacademy.ch best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

swissmarketingacademy.ch SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swissmarketingacademy.ch can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Swissmarketingacademy.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Swiss Marketing Academy. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: