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swmadvisor.com screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

swmadvisor.com

Financial Planning, Wealth Management | Grand Rapids, MI

Page Load Speed

1.4 sec in total

First Response

44 ms

Resources Loaded

853 ms

Page Rendered

453 ms

swmadvisor.com screenshot

About Website

Welcome to swmadvisor.com homepage info - get ready to check Swmadvisor best content right away, or after learning these important things about swmadvisor.com

Schwallier Wealth Management strives to be Grand Rapids' most trusted provider of honest financial management to hardworking professionals & entrepreneurs.

Visit swmadvisor.com

Key Findings

We analyzed Swmadvisor.com page load time and found that the first response time was 44 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

swmadvisor.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value5.6 s

53/100

10%

TBT (Total Blocking Time)

Value850 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0.213

58/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

swmadvisor.com

44 ms

www.swmadvisor.com

90 ms

www.swmadvisor.com

117 ms

global.css

64 ms

bootstrap.min.css

69 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 4% of them (3 requests) were addressed to the original Swmadvisor.com, 59% (40 requests) were made to Static.fmgsuite.com and 7% (5 requests) were made to Fmg-websites-custom.s3.amazonaws.com. The less responsive or slowest element that took the longest time to load (464 ms) relates to the external source Peakwebsites.s3.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 341.4 kB (24%)

Content Size

1.4 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swmadvisor.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 86.3 kB

  • Original 100.2 kB
  • After minification 69.0 kB
  • After compression 13.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 31.2 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.3 kB or 86% of the original size.

Image Optimization

-15%

Potential reduce by 162.1 kB

  • Original 1.1 MB
  • After minification 892.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Swmadvisor needs image optimization as it can save up to 162.1 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-19%

Potential reduce by 26.2 kB

  • Original 140.6 kB
  • After minification 134.7 kB
  • After compression 114.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 26.2 kB or 19% of the original size.

CSS Optimization

-58%

Potential reduce by 66.7 kB

  • Original 114.3 kB
  • After minification 104.9 kB
  • After compression 47.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swmadvisor.com needs all CSS files to be minified and compressed as it can save up to 66.7 kB or 58% of the original size.

Requests Breakdown

Number of requests can be reduced by 44 (69%)

Requests Now

64

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swmadvisor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

swmadvisor.com

swmadvisor.com

44 ms

www.swmadvisor.com

www.swmadvisor.com

90 ms

www.swmadvisor.com

www.swmadvisor.com

117 ms

global.css

global.css

64 ms

bootstrap.min.css

bootstrap.min.css

69 ms

font-awesome.min.css

font-awesome.min.css

61 ms

overrides.css

overrides.css

75 ms

css

css

77 ms

6.css

6.css

82 ms

6a.css

6a.css

78 ms

advancedsections.css

advancedsections.css

76 ms

6a1.css

6a1.css

75 ms

global-asset-styles.css

global-asset-styles.css

78 ms

jquery.fancybox.css

jquery.fancybox.css

81 ms

jquery.fancybox-buttons.css

jquery.fancybox-buttons.css

82 ms

jquery.fancybox-thumbs.css

jquery.fancybox-thumbs.css

82 ms

jquery.min.js

jquery.min.js

75 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

97 ms

css

css

107 ms

Schwallier.css

Schwallier.css

108 ms

js

js

107 ms

leadgen.js

leadgen.js

97 ms

modernizr.custom.12650.js

modernizr.custom.12650.js

94 ms

bootstrap.min.js

bootstrap.min.js

93 ms

jquery.validate.js

jquery.validate.js

93 ms

jquery.validate.unobtrusive.js

jquery.validate.unobtrusive.js

94 ms

jquery.stellar.js

jquery.stellar.js

100 ms

video-scroll-play.js

video-scroll-play.js

105 ms

template006.js

template006.js

99 ms

peak-base.js

peak-base.js

110 ms

Schwallier-script.js

Schwallier-script.js

250 ms

jquery.mousewheel-3.0.6.pack.js

jquery.mousewheel-3.0.6.pack.js

96 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

98 ms

jquery.fancybox-buttons.js

jquery.fancybox-buttons.js

98 ms

jquery.fancybox-media.js

jquery.fancybox-media.js

96 ms

jquery.fancybox-thumbs.js

jquery.fancybox-thumbs.js

99 ms

global.js

global.js

99 ms

contact.js

contact.js

100 ms

popup-form.js

popup-form.js

100 ms

dygraph-combined.js

dygraph-combined.js

98 ms

index.js

index.js

100 ms

global-asset-scripts.js

global-asset-scripts.js

100 ms

assets-articles.css

assets-articles.css

40 ms

css

css

12 ms

hotjar-521858.js

hotjar-521858.js

230 ms

speckles.png

speckles.png

207 ms

SWM-Logo.png

SWM-Logo.png

464 ms

9d53f074-8996-4d1b-b66d-e95baaf7f473.jpg

9d53f074-8996-4d1b-b66d-e95baaf7f473.jpg

205 ms

b7cd4644-391d-419a-8d64-b6149f2c7a05.jpg

b7cd4644-391d-419a-8d64-b6149f2c7a05.jpg

158 ms

a5c6feef-77cb-4e96-973f-c73dc61729f6.jpg

a5c6feef-77cb-4e96-973f-c73dc61729f6.jpg

188 ms

9dd2126f-76c9-4e44-819f-45d89634fb61.jpg

9dd2126f-76c9-4e44-819f-45d89634fb61.jpg

226 ms

e90ec242-455d-4074-a4fb-11ec9a75b824.jpg

e90ec242-455d-4074-a4fb-11ec9a75b824.jpg

144 ms

76e709e5-f6b7-4430-a835-ebe21bc98975.png

76e709e5-f6b7-4430-a835-ebe21bc98975.png

144 ms

a607e972-0b9e-4d99-8f9e-3c6c62819e26.png

a607e972-0b9e-4d99-8f9e-3c6c62819e26.png

169 ms

201c869b-1cab-4fb0-9336-2e007e8a03ca.jpg

201c869b-1cab-4fb0-9336-2e007e8a03ca.jpg

226 ms

f8c9a848-7278-493e-badb-293f6b3cc390.jpg

f8c9a848-7278-493e-badb-293f6b3cc390.jpg

257 ms

common-tax-errors-to-avoid-background-R.jpg

common-tax-errors-to-avoid-background-R.jpg

227 ms

loading.gif

loading.gif

190 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

108 ms

font

font

121 ms

blank.png

blank.png

87 ms

appStore.png

appStore.png

125 ms

googlePlay.png

googlePlay.png

125 ms

js

js

163 ms

analytics.js

analytics.js

104 ms

js

js

128 ms

modules.2d5957a634efdccdd61d.js

modules.2d5957a634efdccdd61d.js

111 ms

collect

collect

69 ms

Accessibility Review

swmadvisor.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

swmadvisor.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

swmadvisor.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swmadvisor.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swmadvisor.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swmadvisor.com

Open Graph data is detected on the main page of Swmadvisor. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: