Tools & Wizards About Us
swoozies.com screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

swoozies.com

Personalized Invitations | Personalized Announcements | Personalized Gifts - Swoozies

Page Load Speed

1.3 sec in total

First Response

14 ms

Resources Loaded

1 sec

Page Rendered

215 ms

swoozies.com screenshot

About Website

Visit swoozies.com now to see the best up-to-date Swoozies content for United States and also check out these interesting facts you probably never knew about swoozies.com

Swoozie's is the leading contemporary gift and social paper retailer in the US, recently named one of the most innovative stores in the US by Kurt Salmon & Associates.

Visit swoozies.com

Key Findings

We analyzed Swoozies.com page load time and found that the first response time was 14 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

swoozies.com performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value15.5 s

0/100

10%

TBT (Total Blocking Time)

Value2,300 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.928

3/100

15%

TTI (Time to Interactive)

Value15.8 s

6/100

10%

Network Requests Diagram

swoozies.com

14 ms

swoozies.com

14 ms

www.swoozies.com

104 ms

adsbygoogle.js

157 ms

bootstrap.min-4eadbf7d1721bb2729e398595bc7f0bc.css

17 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 35% of them (27 requests) were addressed to the original Swoozies.com, 31% (24 requests) were made to Cdn.swoozies.com and 4% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (508 ms) relates to the external source Cdn.swoozies.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 557.7 kB (16%)

Content Size

3.6 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swoozies.com main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 210.4 kB

  • Original 239.0 kB
  • After minification 146.2 kB
  • After compression 28.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 92.8 kB, which is 39% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 210.4 kB or 88% of the original size.

Image Optimization

-8%

Potential reduce by 206.4 kB

  • Original 2.7 MB
  • After minification 2.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swoozies images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 82.1 kB

  • Original 513.9 kB
  • After minification 503.4 kB
  • After compression 431.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 82.1 kB or 16% of the original size.

CSS Optimization

-64%

Potential reduce by 58.9 kB

  • Original 92.6 kB
  • After minification 83.5 kB
  • After compression 33.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swoozies.com needs all CSS files to be minified and compressed as it can save up to 58.9 kB or 64% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (44%)

Requests Now

72

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 72 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swoozies. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

swoozies.com

swoozies.com

14 ms

swoozies.com

swoozies.com

14 ms

www.swoozies.com

www.swoozies.com

104 ms

adsbygoogle.js

adsbygoogle.js

157 ms

bootstrap.min-4eadbf7d1721bb2729e398595bc7f0bc.css

bootstrap.min-4eadbf7d1721bb2729e398595bc7f0bc.css

17 ms

font-awesome.css

font-awesome.css

39 ms

owl.carousel-6feb160fd06cb99cdc79b04a5cbe07dc.css

owl.carousel-6feb160fd06cb99cdc79b04a5cbe07dc.css

27 ms

carousels-ac254cfae2eacd5b2c24269048f47378.css

carousels-ac254cfae2eacd5b2c24269048f47378.css

23 ms

magnific-popup-b58cd2adcb50f958ee018641983181f1.css

magnific-popup-b58cd2adcb50f958ee018641983181f1.css

23 ms

main-b0bfe05b4fbe00a333102ae484117c02.css

main-b0bfe05b4fbe00a333102ae484117c02.css

26 ms

jquery-ui-datepicker-78bba5754f77e44ae12f4ecffd98401b.css

jquery-ui-datepicker-78bba5754f77e44ae12f4ecffd98401b.css

23 ms

jquery.min-397754ba49e9e0cf4e7c190da78dda05.js

jquery.min-397754ba49e9e0cf4e7c190da78dda05.js

32 ms

jquery.unveil.min-ac79eb2770936161725e07ec34eae695.js

jquery.unveil.min-ac79eb2770936161725e07ec34eae695.js

29 ms

jquery.cookie-19c1792f2450cad33de3544df3b706bd.js

jquery.cookie-19c1792f2450cad33de3544df3b706bd.js

29 ms

bootstrap.min-9e25e8e29ef0ea358e9778082ffd97d8.js

bootstrap.min-9e25e8e29ef0ea358e9778082ffd97d8.js

32 ms

bootstrap-hover-dropdown.min-17c6a7fe542725082ef34c30a324e53a.js

bootstrap-hover-dropdown.min-17c6a7fe542725082ef34c30a324e53a.js

34 ms

owl.carousel.min-a109a7ddf69fa890cac2d2f5903d128a.js

owl.carousel.min-a109a7ddf69fa890cac2d2f5903d128a.js

54 ms

jquery.magnific-popup.min-2933b90c12f4431a51aafda6f17d9df4.js

jquery.magnific-popup.min-2933b90c12f4431a51aafda6f17d9df4.js

53 ms

main-608c8b0abf853f25606619a4137be763.js

main-608c8b0abf853f25606619a4137be763.js

58 ms

pinit.js

pinit.js

28 ms

autocomplete-lib-3772df317b7bafdaa4490396114d32af.js

autocomplete-lib-3772df317b7bafdaa4490396114d32af.js

53 ms

gtm.js

gtm.js

141 ms

app.js

app.js

247 ms

363115-0.jpg

363115-0.jpg

179 ms

362636-0.jpg

362636-0.jpg

172 ms

363117-0.jpg

363117-0.jpg

173 ms

363068-0.jpg

363068-0.jpg

212 ms

51309-0.jpg

51309-0.jpg

202 ms

361643-150.jpg

361643-150.jpg

202 ms

361640-150.jpg

361640-150.jpg

201 ms

333121-150.jpg

333121-150.jpg

202 ms

361642-150.jpg

361642-150.jpg

337 ms

333122-150.jpg

333122-150.jpg

339 ms

361641-150.jpg

361641-150.jpg

338 ms

361029-150.jpg

361029-150.jpg

339 ms

360986-150.jpg

360986-150.jpg

339 ms

361004-150.jpg

361004-150.jpg

346 ms

361032-150.jpg

361032-150.jpg

361 ms

361000-150.jpg

361000-150.jpg

396 ms

361028-150.jpg

361028-150.jpg

506 ms

363118-0.jpg

363118-0.jpg

508 ms

swoozies_logo.jpg

swoozies_logo.jpg

58 ms

stripe.png

stripe.png

58 ms

footer-quote-lg.jpg

footer-quote-lg.jpg

58 ms

map.jpg

map.jpg

57 ms

SWO_Email_PopUp2_03.jpg

SWO_Email_PopUp2_03.jpg

63 ms

SWO_Email_PopUp2_10.jpg

SWO_Email_PopUp2_10.jpg

57 ms

SWO_Email_PopUp2_14.jpg

SWO_Email_PopUp2_14.jpg

111 ms

AjaxLoader.gif

AjaxLoader.gif

112 ms

pinit_main.js

pinit_main.js

57 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

62 ms

show_ads_impl.js

show_ads_impl.js

346 ms

js

js

89 ms

analytics.js

analytics.js

356 ms

live.js

live.js

26 ms

js

js

356 ms

spa-2.6.2.js

spa-2.6.2.js

484 ms

destination

destination

242 ms

fbevents.js

fbevents.js

211 ms

ab4b9f55-709c-4230-aee8-5479aaf429c7.js

ab4b9f55-709c-4230-aee8-5479aaf429c7.js

351 ms

bat.js

bat.js

349 ms

core.js

core.js

346 ms

5c2cfb63926d4c82bd44a118c6c6b58e.js.ubembed.com

5c2cfb63926d4c82bd44a118c6c6b58e.js.ubembed.com

477 ms

zrt_lookup.html

zrt_lookup.html

161 ms

363113-0.jpg

363113-0.jpg

148 ms

www.swoozies.com

www.swoozies.com

181 ms

ads

ads

210 ms

collect

collect

91 ms

collect

collect

101 ms

img-powered-by.png

img-powered-by.png

84 ms

349780-0.jpg

349780-0.jpg

38 ms

354528-0.jpg

354528-0.jpg

18 ms

363112-0.jpg

363112-0.jpg

42 ms

359229-0.jpg

359229-0.jpg

28 ms

363114-0.jpg

363114-0.jpg

40 ms

ServiceGetConfig

ServiceGetConfig

106 ms

i

i

12 ms

bundle.js

bundle.js

41 ms

Accessibility Review

swoozies.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

swoozies.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

swoozies.com SEO score

80

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swoozies.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Swoozies.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swoozies.com

Open Graph data is detected on the main page of Swoozies. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: