Tools & Wizards About Us
swotdigital.com screenshot

Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

swotdigital.com

SWOT Digital: Digital Marketing Agency Dublin, Ireland

Page Load Speed

8.5 sec in total

First Response

213 ms

Resources Loaded

6.7 sec

Page Rendered

1.6 sec

swotdigital.com screenshot

About Website

Click here to check amazing SWOT Digital content for India. Otherwise, check out these important facts you probably never knew about swotdigital.com

We are SWOT Digital, offering you a bespoke & complete Digital Marketing Service. We work with all size Businesses to help them realise their Online Goals

Visit swotdigital.com

Key Findings

We analyzed Swotdigital.com page load time and found that the first response time was 213 ms and then it took 8.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

swotdigital.com performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

1/100

25%

SI (Speed Index)

Value18.6 s

0/100

10%

TBT (Total Blocking Time)

Value21,920 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.214

58/100

15%

TTI (Time to Interactive)

Value33.9 s

0/100

10%

Network Requests Diagram

swotdigital.com

213 ms

www.swotdigital.com

257 ms

www.swotdigital.com

1292 ms

wphb-1-v80983e99d873fe648dfc51ec75967464066da8d6.css

565 ms

css

52 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 63% of them (45 requests) were addressed to the original Swotdigital.com, 10% (7 requests) were made to Fonts.gstatic.com and 4% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.7 sec) belongs to the original domain Swotdigital.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 230.2 kB (15%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swotdigital.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 135.4 kB

  • Original 158.5 kB
  • After minification 154.4 kB
  • After compression 23.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 135.4 kB or 85% of the original size.

Image Optimization

-8%

Potential reduce by 89.8 kB

  • Original 1.1 MB
  • After minification 973.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. SWOT Digital images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.5 kB

  • Original 196.7 kB
  • After minification 196.7 kB
  • After compression 194.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 2.4 kB

  • Original 104.1 kB
  • After minification 104.1 kB
  • After compression 101.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swotdigital.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 26 (43%)

Requests Now

60

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SWOT Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

swotdigital.com

swotdigital.com

213 ms

www.swotdigital.com

www.swotdigital.com

257 ms

www.swotdigital.com

www.swotdigital.com

1292 ms

wphb-1-v80983e99d873fe648dfc51ec75967464066da8d6.css

wphb-1-v80983e99d873fe648dfc51ec75967464066da8d6.css

565 ms

css

css

52 ms

wphb-2-v7d770ccde06a5b2502f9cb88195397584b67a0a3.css

wphb-2-v7d770ccde06a5b2502f9cb88195397584b67a0a3.css

485 ms

css

css

62 ms

1a6b88bfe5c02758daa57ac8674c0f78-v38cc20de45dbf1c1432d5c13c1514bad6caf9ed7.js

1a6b88bfe5c02758daa57ac8674c0f78-v38cc20de45dbf1c1432d5c13c1514bad6caf9ed7.js

415 ms

64d9a4fd33ad6a7fda4ed1445f095458-vc1f828e4f2ba0632fbd424afdc12ec6d79955bcb.js

64d9a4fd33ad6a7fda4ed1445f095458-vc1f828e4f2ba0632fbd424afdc12ec6d79955bcb.js

391 ms

js

js

75 ms

email-decode.min.js

email-decode.min.js

11 ms

wphb-5-v2171093271f7639307783df4fb65e79d50f7e8bb.css

wphb-5-v2171093271f7639307783df4fb65e79d50f7e8bb.css

375 ms

38621b0ca41382912480ae3cd2f8b70f-vbf274db5fe9af7b029f2e4ca6a5290951757bfd1.js

38621b0ca41382912480ae3cd2f8b70f-vbf274db5fe9af7b029f2e4ca6a5290951757bfd1.js

460 ms

init.js

init.js

1161 ms

js_composer_front.min.js

js_composer_front.min.js

756 ms

Colour-1.png

Colour-1.png

614 ms

swot_mobile_img-min.jpg

swot_mobile_img-min.jpg

597 ms

swot_seo_service_icon.png

swot_seo_service_icon.png

595 ms

swot_ads_service_icon.png

swot_ads_service_icon.png

595 ms

swot_marketing_service_icon.png

swot_marketing_service_icon.png

613 ms

swot_web_service_icon.png

swot_web_service_icon.png

830 ms

Email-Marketing.png

Email-Marketing.png

832 ms

Brand-Design.png

Brand-Design.png

831 ms

appleby.png

appleby.png

833 ms

jefferson.png

jefferson.png

1049 ms

astropark.png

astropark.png

2809 ms

cafebrands.png

cafebrands.png

2806 ms

coole.png

coole.png

2805 ms

lynn.png

lynn.png

2805 ms

rez.png

rez.png

2804 ms

visua.png

visua.png

2807 ms

Colour-inverted-small.png

Colour-inverted-small.png

3082 ms

icons8-linkedin-2-32.png

icons8-linkedin-2-32.png

3082 ms

icons8-facebook-f-32.png

icons8-facebook-f-32.png

3082 ms

icons8-twitter-32.png

icons8-twitter-32.png

3082 ms

Clutch-1.png

Clutch-1.png

3286 ms

Bing-1.jpg

Bing-1.jpg

3117 ms

SWOT-Partner.png

SWOT-Partner.png

3453 ms

gtm.js

gtm.js

147 ms

header-ratings.png

header-ratings.png

3285 ms

Appleby-Back-min.jpg

Appleby-Back-min.jpg

3449 ms

Coole-Swan-Back-min.jpg

Coole-Swan-Back-min.jpg

3294 ms

Odyssey-Bathroom-Back-min.jpg

Odyssey-Bathroom-Back-min.jpg

3212 ms

Cafe-Brands-Back-min.jpg

Cafe-Brands-Back-min.jpg

3473 ms

Think-Back-min.jpg

Think-Back-min.jpg

3623 ms

UStoreIt-Back-min.jpg

UStoreIt-Back-min.jpg

3550 ms

Visua-Back-min.jpg

Visua-Back-min.jpg

3733 ms

Beechview-Medical-Back-min.jpg

Beechview-Medical-Back-min.jpg

3705 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX9-p7K4GLs.ttf

1609 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX9-p7K4GLs.ttf

1966 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX9-p7K4GLs.ttf

1966 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVcUwaEQXjM.ttf

1966 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVcUwaEQXjM.ttf

1969 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVcUwaEQXjM.ttf

1967 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVcUwaEQXjM.ttf

1967 ms

icomoon.woff

icomoon.woff

3161 ms

analytics.js

analytics.js

2115 ms

insight.min.js

insight.min.js

2114 ms

bat.js

bat.js

2111 ms

fbevents.js

fbevents.js

2063 ms

stat.js

stat.js

2091 ms

js

js

1784 ms

478109855730405

478109855730405

173 ms

collect

collect

54 ms

11040401.js

11040401.js

37 ms

collect

collect

95 ms

11040401

11040401

125 ms

ga-audiences

ga-audiences

62 ms

clarity.js

clarity.js

13 ms

19 ms

c.gif

c.gif

39 ms

Accessibility Review

swotdigital.com accessibility score

71

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

swotdigital.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

swotdigital.com SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swotdigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swotdigital.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swotdigital.com

Open Graph data is detected on the main page of SWOT Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: