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beat.thedrum.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 53

    Accessibility

    Visual factors better than
    that of 22% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

beat.thedrum.com

The latest Marketing, Advertising, Digital & Media news | The Drum

Page Load Speed

7.3 sec in total

First Response

394 ms

Resources Loaded

2.4 sec

Page Rendered

4.6 sec

beat.thedrum.com screenshot

About Website

Visit beat.thedrum.com now to see the best up-to-date Beat The Drum content for India and also check out these interesting facts you probably never knew about beat.thedrum.com

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Visit beat.thedrum.com

Key Findings

We analyzed Beat.thedrum.com page load time and found that the first response time was 394 ms and then it took 6.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

beat.thedrum.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value22.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value50.1 s

0/100

25%

SI (Speed Index)

Value32.4 s

0/100

10%

TBT (Total Blocking Time)

Value2,640 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.086

93/100

15%

TTI (Time to Interactive)

Value67.0 s

0/100

10%

Network Requests Diagram

www.thedrum.com

394 ms

js

160 ms

gtm.js

400 ms

analytics.js

69 ms

navigation.950a0dc0.css

37 ms

Our browser made a total of 133 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Beat.thedrum.com, 31% (41 requests) were made to Thedrum.com and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Thedrum.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 6.5 MB (53%)

Content Size

12.4 MB

After Optimization

5.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Beat.thedrum.com main page is 12.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 184.3 kB

  • Original 206.1 kB
  • After minification 156.4 kB
  • After compression 21.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 49.6 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 184.3 kB or 89% of the original size.

Image Optimization

-1%

Potential reduce by 50.4 kB

  • Original 4.9 MB
  • After minification 4.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Beat The Drum images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 2.4 MB

  • Original 3.3 MB
  • After minification 3.3 MB
  • After compression 914.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.4 MB or 72% of the original size.

CSS Optimization

-99%

Potential reduce by 3.9 MB

  • Original 4.0 MB
  • After minification 177.4 kB
  • After compression 22.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Beat.thedrum.com needs all CSS files to be minified and compressed as it can save up to 3.9 MB or 99% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (20%)

Requests Now

113

After Optimization

90

  • Images
  • JavaScript
  • CSS

The browser has sent 113 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Beat The Drum. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.thedrum.com

www.thedrum.com

394 ms

js

js

160 ms

gtm.js

gtm.js

400 ms

analytics.js

analytics.js

69 ms

navigation.950a0dc0.css

navigation.950a0dc0.css

37 ms

footer.d901e14a.css

footer.d901e14a.css

37 ms

oldNavigation.4483f2ba.css

oldNavigation.4483f2ba.css

51 ms

app.5509209c.css

app.5509209c.css

209 ms

back-arrow.svg

back-arrow.svg

44 ms

logo.svg

logo.svg

40 ms

vitaminwaternycad.png

vitaminwaternycad.png

147 ms

cmo-briefing.png

cmo-briefing.png

363 ms

app.7590e454.js

app.7590e454.js

180 ms

runtime.3a8111be.js

runtime.3a8111be.js

37 ms

navigation.c837572f.js

navigation.c837572f.js

178 ms

deep-dives__star-icon.svg

deep-dives__star-icon.svg

46 ms

icon-twitter-footer.svg

icon-twitter-footer.svg

49 ms

icon-facebook-footer.svg

icon-facebook-footer.svg

51 ms

icon-linkedin-footer.svg

icon-linkedin-footer.svg

125 ms

icon-instagram-footer.svg

icon-instagram-footer.svg

124 ms

icon-youtube-footer.svg

icon-youtube-footer.svg

124 ms

picture-798481-1674682613.jpg

picture-798481-1674682613.jpg

175 ms

brian_collins.jpg

brian_collins.jpg

178 ms

untitled_design_-_2024-08-02t113340.916.png

untitled_design_-_2024-08-02t113340.916.png

183 ms

oliviawildead.png

oliviawildead.png

185 ms

screenshot_2024-07-30_164047.png

screenshot_2024-07-30_164047.png

184 ms

michelob1.jpg

michelob1.jpg

181 ms

javier-allegue-barros-c7b-exxpoie-unsplash_3.jpg

javier-allegue-barros-c7b-exxpoie-unsplash_3.jpg

179 ms

screenshot_2024-08-01_115731.png

screenshot_2024-08-01_115731.png

188 ms

drumarticle_image01.jpg

drumarticle_image01.jpg

182 ms

philipp-kammerer-6mxb_mz_q8e-unsplash.jpg

philipp-kammerer-6mxb_mz_q8e-unsplash.jpg

185 ms

google_search.png

google_search.png

191 ms

untitled_design_-_2024-07-24t104433.230.png

untitled_design_-_2024-07-24t104433.230.png

189 ms

untitled_design_-_2024-07-23t120344.754.png

untitled_design_-_2024-07-23t120344.754.png

190 ms

picture-692845-1722350601.png

picture-692845-1722350601.png

190 ms

picture-232641-1722350419.png

picture-232641-1722350419.png

360 ms

picture-627886-1712663310.jpg

picture-627886-1712663310.jpg

358 ms

wg_key_image.jpg

wg_key_image.jpg

357 ms

redcrossads.png

redcrossads.png

364 ms

adcouncilfrospsa.png

adcouncilfrospsa.png

360 ms

parentalleavead.png

parentalleavead.png

363 ms

viktor-forgacs-d8dt3yxzsua-unsplash.jpg

viktor-forgacs-d8dt3yxzsua-unsplash.jpg

361 ms

wfh.png

wfh.png

366 ms

felt_uterus_select.jpg

felt_uterus_select.jpg

365 ms

social-169-00-01-28-22-still001.jpg

social-169-00-01-28-22-still001.jpg

367 ms

copy_of_header_marketinsights_newsroom_1_1.png

copy_of_header_marketinsights_newsroom_1_1.png

370 ms

image_54.png

image_54.png

369 ms

adobestock_260585096_article.jpg

adobestock_260585096_article.jpg

370 ms

viktor-forgacs-d8dt3yxzsua-unsplash.jpg

viktor-forgacs-d8dt3yxzsua-unsplash.jpg

367 ms

picture-669468-1656406233.jpg

picture-669468-1656406233.jpg

368 ms

untitled_design_-_2024-08-01t140844.764.png

untitled_design_-_2024-08-01t140844.764.png

372 ms

untitled_design_-_2024-07-31t131345.080.png

untitled_design_-_2024-07-31t131345.080.png

374 ms

wfh.png

wfh.png

375 ms

picture-56295-1699371601.jpg

picture-56295-1699371601.jpg

372 ms

liztaylorheadshot.png

liztaylorheadshot.png

371 ms

treading_water.png

treading_water.png

372 ms

5_-_publicis.png

5_-_publicis.png

243 ms

incoming_phone.png

incoming_phone.png

205 ms

vmlstouffers.png

vmlstouffers.png

205 ms

vitaminwaternycad.png

vitaminwaternycad.png

203 ms

pexels-soumithsoman-4777979.jpg

pexels-soumithsoman-4777979.jpg

199 ms

untitled_design_1.gif

untitled_design_1.gif

201 ms

cookie_concept.png

cookie_concept.png

203 ms

netflx.png

netflx.png

204 ms

prime_truck.png

prime_truck.png

198 ms

paris2024.png

paris2024.png

202 ms

apple_news.png

apple_news.png

199 ms

emea-new.jpg

emea-new.jpg

196 ms

stephen3.png

stephen3.png

200 ms

screenshot-2024-07-04-at-11-31-48.png

screenshot-2024-07-04-at-11-31-48.png

198 ms

css

css

206 ms

katharina-pohl.jpg

katharina-pohl.jpg

42 ms

toptal.png

toptal.png

37 ms

5pkoyx5qp0tbaby_.jpg

5pkoyx5qp0tbaby_.jpg

35 ms

o02eitecffyl28a_ncfc_mh.jpg

o02eitecffyl28a_ncfc_mh.jpg

34 ms

0ipigaku6pwkslc_oreo_x_chicken_shop_1.jpg

0ipigaku6pwkslc_oreo_x_chicken_shop_1.jpg

34 ms

wallst.png

wallst.png

32 ms

03_microsoft_multi_screen_panels.jpg

03_microsoft_multi_screen_panels.jpg

33 ms

untitled_design_-_2024-07-30t133318.620.png

untitled_design_-_2024-07-30t133318.620.png

33 ms

untitled_design_-_2024-07-30t161529.232.png

untitled_design_-_2024-07-30t161529.232.png

33 ms

agence-olloweb-d9ilr-dbedg-unsplash.jpg

agence-olloweb-d9ilr-dbedg-unsplash.jpg

32 ms

what-visual-to-avoid-in-your-marketing-communication.png

what-visual-to-avoid-in-your-marketing-communication.png

36 ms

shutterstock-2328930031.jpg

shutterstock-2328930031.jpg

29 ms

new-balance-utrecht-neo-hoog-catharijne-01-2-1.jpg

new-balance-utrecht-neo-hoog-catharijne-01-2-1.jpg

33 ms

pepsi-120.jpg

pepsi-120.jpg

31 ms

10may17-john-lewis-christmas-advert-2016.jpg

10may17-john-lewis-christmas-advert-2016.jpg

31 ms

live-sports-open-mic.jpg

live-sports-open-mic.jpg

30 ms

remerge-dsp-deep-links-linking-mobile-advertising-app-marketing-retrageting-7.jpg

remerge-dsp-deep-links-linking-mobile-advertising-app-marketing-retrageting-7.jpg

29 ms

gumgum-contextualadvertsiing-openmic.jpg

gumgum-contextualadvertsiing-openmic.jpg

32 ms

javier-allegue-barros-c7b-exxpoie-unsplash_3.jpg

javier-allegue-barros-c7b-exxpoie-unsplash_3.jpg

30 ms

53815733832_2fd7a20d03_k.jpg

53815733832_2fd7a20d03_k.jpg

29 ms

christine-roy-ir5mhi6rpg0-unsplash.jpg

christine-roy-ir5mhi6rpg0-unsplash.jpg

31 ms

sun.jpg

sun.jpg

29 ms

samuele-errico-piccarini-myjvrez5glq-unsplash.jpg

samuele-errico-piccarini-myjvrez5glq-unsplash.jpg

30 ms

hands_1.jpg

hands_1.jpg

30 ms

mesut-kaya-eocyhe5-9sq-unsplash_1.jpg

mesut-kaya-eocyhe5-9sq-unsplash_1.jpg

100 ms

kyle-brown-8yv2vvkmnom-unsplash.jpg

kyle-brown-8yv2vvkmnom-unsplash.jpg

98 ms

eileen_1_1.jpg

eileen_1_1.jpg

98 ms

screenshot_2024-06-27_101531.png

screenshot_2024-06-27_101531.png

97 ms

screenshot_2024-04-23_105649.png

screenshot_2024-04-23_105649.png

245 ms

rsg_cms_01.png

rsg_cms_01.png

253 ms

homepage_travel_and_tourism.png

homepage_travel_and_tourism.png

248 ms

icon-play.f9fc407b.svg

icon-play.f9fc407b.svg

212 ms

p.js

p.js

194 ms

arrow-icon.e3062991.svg

arrow-icon.e3062991.svg

170 ms

arrow-right--white.1a6e1421.svg

arrow-right--white.1a6e1421.svg

174 ms

icon-drum-arrow-right.61428a25.svg

icon-drum-arrow-right.61428a25.svg

172 ms

quotes.41041fa9.svg

quotes.41041fa9.svg

171 ms

icon-drum-arrow-right--white.53263f05.svg

icon-drum-arrow-right--white.53263f05.svg

170 ms

AvenirNext-Medium.385c136e.woff

AvenirNext-Medium.385c136e.woff

386 ms

AvenirNext-Regular.2b8e8766.woff

AvenirNext-Regular.2b8e8766.woff

385 ms

AvenirNext-400.2b8e8766.woff

AvenirNext-400.2b8e8766.woff

297 ms

AvenirNext-400.2b8e8766.woff

AvenirNext-400.2b8e8766.woff

385 ms

AvenirNext-Light.f826ea6a.woff

AvenirNext-Light.f826ea6a.woff

384 ms

AvenirNext-Thin.34451f36.woff

AvenirNext-Thin.34451f36.woff

101 ms

AvenirNext-Demi.49f703b7.woff

AvenirNext-Demi.49f703b7.woff

485 ms

AvenirNext-Bold.17642ebf.woff

AvenirNext-Bold.17642ebf.woff

628 ms

AvenirNext-700.17642ebf.woff

AvenirNext-700.17642ebf.woff

687 ms

AvenirNext-700.17642ebf.woff

AvenirNext-700.17642ebf.woff

784 ms

AvenirNext-Heavy.e40231fe.woff

AvenirNext-Heavy.e40231fe.woff

784 ms

td-iconfont.34a12a74.woff

td-iconfont.34a12a74.woff

687 ms

AvenirNext-MediumItalic.4db30754.woff

AvenirNext-MediumItalic.4db30754.woff

521 ms

AvenirNext-RegularItalic.ca6f8894.woff

AvenirNext-RegularItalic.ca6f8894.woff

882 ms

AvenirNext-LightItalic.4ab520cc.woff

AvenirNext-LightItalic.4ab520cc.woff

983 ms

AvenirNext-ThinItalic.f8a03b15.woff

AvenirNext-ThinItalic.f8a03b15.woff

1134 ms

AvenirNext-DemiItalic.1f1a6fdc.woff

AvenirNext-DemiItalic.1f1a6fdc.woff

1046 ms

AvenirNext-BoldItalic.4f0713fe.woff

AvenirNext-BoldItalic.4f0713fe.woff

1167 ms

AvenirNext-HeavyItalic.84350566.woff

AvenirNext-HeavyItalic.84350566.woff

1166 ms

p.js

p.js

91 ms

js

js

85 ms

hotjar-87921.js

hotjar-87921.js

190 ms

15 ms

pd.js

pd.js

57 ms

Accessibility Review

beat.thedrum.com accessibility score

53

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

beat.thedrum.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

beat.thedrum.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Beat.thedrum.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Beat.thedrum.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

beat.thedrum.com

Open Graph data is detected on the main page of Beat The Drum. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: